

Networking and Marketing Made Simple
Scott Aaron
This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
Episodes
Mentioned books

Feb 16, 2023 • 25min
When Is It A Good Idea To Spend Money On Paid Ads
Jared is the founder of Hivelead marketing and has been a media buyer for the past 13 years. Jared and his team help B2C businesses generate leads with Google mediums, such as Search, Display, Youtube, and Performance Max. Jared and his team are Adskills certified media buyers, and they also help many marketing companies as a white-label service.
Thanks,
Jared Berryman
Hivelead
Founder
Google Partner
https://www.hiveleadmarketing.com
(817) 349-7706
Download my FREE LinkedIn Profile Optimizer HERE

Feb 13, 2023 • 11min
3 Ways To Spot An Incoming Sales Pitch On LinkedIn
In the many LinkedIn polls, I have conducted on the things that most frustrate the users on the platform, what takes the cake each and every time is the way that people are spamming and selling to their networks.
This is a big pet peeve of mine as well, but there is a way to spot a sales pitch that is coming your way:
1. The generic "I'd like to add you to my professional network" note was added to a connection request.
2. An immediate 18-paragraph long drunk-a-log message sent after accepting a connection request.
3. Any note, comment, or message that makes a bold promise
Want to get more consistent in creating content on social media?
Register for our FREE Content Creation Workshop here:
https://www.thetimetogrow.com/febcontentcreationworkshop

Feb 9, 2023 • 25min
Why Understanding Your Accounting Is Important To Grow Your Business
About Dave Adderson and YouTopia:
Katherine and David were frustrated with impersonal number-crunching within the accountancy industry. They felt they could add more value to their clients by offering a new experience. They wanted to create an environment in which innovation is valued over tradition, collaboration over anonymity, and which tailors its approach to the needs and character of your business.
Your own utopia: a Youtopia.
Our Vision
To simplify your financial processes by using the latest technology, giving you the time and know-how to achieve your goals.
To lead change by staying ahead of advances in financial technology, market knowledge, and services.
To collaborate with you on your business finances - empowering your decision-making process and encouraging growth.
To evolve together.
Find out more at: https://www.youtopia.co.uk/
Click here to optimize your LinkedIn Profile for FREE

Feb 6, 2023 • 55min
Marriage, Relationships, Therapy, and So Much More
In this episode, Nancy and I talk about everything from our marriage, how we met, being in therapy, and how we should never settle for a mediocre life.
One of our favorite books is "The 5 Love Languages" by Gary Chapman, and you can grab a copy HERE
Do you want to learn how to create consistent content on social media?
Sign up for our FREE content creation workshop from February 27th - March 2nd here: https://www.thetimetogrow.com/febcontentcreationworkshop

Feb 2, 2023 • 26min
How Our Failures Prepare Us For Our Successes
About Brandi Mowles:
"I’M HERE TO TELL YOU THAT YES IT CAN, FRIEND. YES. IT. CAN. AND IT CAN BE SOOOOO MUCH SIMPLER THAN WHAT YOU’RE HEARING OUT ON THOSE CRAZY INTERNET STREETS.
My chef husband calls me “The Queen of Making Messes in the Kitchen.” But I prefer “The Queen of Keeping It Simple.”
I help online business owners scale to 6 figures and beyond with honest-to-goodness simplicity. Whether you’re a service provider trying to earn consistent monthly income or you’re ready to create a second stream of revenue with a digital course or membership, there’s a clear path to getting there that doesn’t involve a black belt in funnels, automation, and tripwires
IF YOU STARTED YOUR BUSINESS SO YOU COULD ACTUALLY HAVE TIME TO ENJOY YOUR LIFE, I’M YOUR GIRL.
Fast forward a few months, and it was time for me to figure out how to bring in some money, without having to miss precious moments with my baby girl.
I started my online business as a general virtual assistant when she was 5 months old.
That was a little more than 2 years ago. In that time, I’ve grown my business from a one-on-one 6-figure service provider to a 7-figure membership and course creator. Today, I have an amazing online business that allows me to take spontaneous vacays, clock out in time to wake my daughter up from her afternoon nap, and spend weekends on the boat (and actually be able to buy a boat!).
It may sound like one of those too-good-to-be-true success stories that make you think, “Oh, that could never be me.”
Connect with and learn more at: https://brandimowles.com/
If you'd like to be considered for our Expert Authority Mastermind, click this link to learn more and book a call:
https://www.thetimetogrow.com/expertauthority

Jan 30, 2023 • 15min
If This Doesn't Change, LinkedIn May Take Serious Action
I conducted a poll over the weekend about the rise in spam on LinkedIn, and if it has affected the response rate of those who are genuinely using the platform.
Of the nearly 130 votes, 77% said yes it has affected them in a negative way.
If this doesn't improve on the user side, LinkedIn will take some sort of action against those who are using the platform improperly.
But what can we do to prevent and not add to the spam?
1. Only add notes to connection requests if you know the person, or if there is a personal connection.
2. Never use any automated services to message and connect for you
3. Do not sell or pitch to your new connection in your initial message
Which do you feel you need to improve with?
LinkedIn User Agreement: https://www.linkedin.com/legal/user-agreement#dos
Unlock a weekly bonus episode by starting your $2.99 subscription to my podcast here: https://anchor.fm/scottaaron/subscribe
Optimize Your LinkedIn Profile For Free with My "Perfect Profile" Infographic at www.scottaaron.net

Jan 26, 2023 • 26min
How To Create An Experience Through A Podcast
“Everything, from conversations to automobiles, stand on the design of an experience. For the past 20 years, Hiromi Matsumoto has been the architect of hundreds of such experiences for large corporations like 3M and grassroots projects like Smartthings.
Today he weaves and pulls the threads of these experiences in a podcast that tells the stories of entrepreneurs who have reached elusive heights."
Direct link to Scott Aaron episode: https://link.chtbl.com/_W67zaU5
Register for the "Personal Branding Blueprint" here: https://www.thetimetogrow.com/PersonalBrandIntensive

Jan 23, 2023 • 11min
3 Types Of Content That You Should Never Share On LinkedIn
I conducted a poll last week asking my network and audience if they felt too many people are using LinkedIn like FB or IG.
Of the 160 + who voted, 71% felt like yes, people are.
I would have to tend to agree, but there are 3 types of content in particular that you 100% want to steer clear of on LinkedIn:
1. Polarzing type content
2. Scandalous images
3. Anything that doesn't have a lesson or lead back to business or professional advice
Of the 3 mentioned, which do you feel people on LinkedIn are doing too much of?
#linkedin #content #contentcreation #personalbranding
Unlock Bonus Episodes Here:
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Jan 19, 2023 • 34min
The Importance Of Having A Growth and Marketing Strategy For Your Business
Frenchie Ferenczi is a growth + marketing strategist for overwhelmed (but seriously ambitious) experts and creatives. She keeps small business owners stay close to the money and on the path to revenue growth.
From having sold-out launches to spending more time with their kids, she empowers her clients to achieve their most significant business goals without falling victim to the business grind.
Website: www.frenchieferenczi.com
Workshop:https://frenchieferenczi.com/fk-manifesting
Don't forget to unlock your bonus podcast episodes with my private subscription here:
https://anchor.fm/scottaaron/subscribe

Jan 16, 2023 • 19min
The Top 10 LinkedIn Features To Take Advantage Of In 2023 - Part 2
There are many features that LinkedIn offers us to move the needle of our businesses and brand forward.
That is why I love this platform so much.
There is an overabundance of ways to leverage LinkedIn, but which ones should we take advantage of this coming year.
Today, I am going to go into great detail about the 10 LinkedIn features you need to take advantage of in 2023, part 2!
So here are features 6-10:
6. The LinkedIn "Call To Action" Profile Link
7. The "LinkedIn Bell"
8. The "Add To Featured" Option for the "LinkedIn Featured Content Section
9. LinkedIn Live Events
10. Bulk Notifications Feature
Register for our personal branding workshop here:
https://www.thetimetogrow.com/PersonalBrandIntensive