The Ultimate Entrepreneur

If you want to learn how to create value for your customer and put yourself on the path to pre-eminence, this is the episode for you. This episode is a recording from Jay’s appearance on the 2021 Virtual Coach Expo hosted by Eben Pagan. Eben’s background in marketing came from listening to cassette tapes that Jay featured on, ever since, Jay has been integral in the tenets that Eben practices. Listen in as Jay discusses how you should be communicating with your clients to ensure that they believe you are the only viable solution that exists, why you should never call your clients ‘customers,’ and what it means to truly be ‘pre-eminent.’ This episode is a masterclass in how to create value for your clients, so get out a notepad and get ready to hear how Jay has taken the marketing world by storm by practicing a few key beliefs that you’ll hear about today. Timestamps:•0:00 – Introduction•0:20 – How Eben was introduced to marketing and Jay via telemarketing•3:30 – A strategy to create pre-eminence•7:00 – Never call your clients ‘customers’•7:45 – Your responsibility is to make your clients aware that they are always in your best interest•10:00 – To be pre-eminent, fall in love with the people you serve•11:50 – Surrounding yourself with the best people and clients•13:30 – How to create value•20:30 – How to communicate value•23:30 – The ideal mindset for coaches & consultants•26:55 – Powerful questions a coach can ask a client•33:30 – What does it mean to sell something?

There’s a lot that Entrepreneurs should know from accounting and a lot that Accountants should know from entrepreneurship, so buckle in and get ready to bridge that gap and put your business into the stratosphere.Today, Jay is joined by Hitendra R. Patil, who is consistently voted as one of the most influential people in accounting, to discuss his new book The Definitive Success Guide to Client Accounting Services. Jay and Hitendra will break down the book chapter by chapter so that you get the gold nuggets and learn how to improve your business's accounting.Tune in to hear Hitendra discuss what Client Accountant Services (CAS) is and how it can help you succeed, how accountants and businesses can make better decisions, and why he’s coined the term ‘Account-eneur’ to get Accountants thinking more like Entrepreneurs. Timestamps:•0:00 – Introduction•0:20 – Who is Hitendra R. Patil?•2:10 – Why Hitendra wrote his new book: The Definitive Success Guide to Client Accounting Services•5:15 – What is Client Accountant Services?•5:50 – Mindset: Why accountants and businesses need to change their mindset to avoid stagnation•7:45 – What clients are a good fit for Client Accountant Services?•12:10 – Technology Stacks: What tech should companies implement to achieve better results for employees and their customers•14:50 – Focussing on your team, staffing, and marketing… and a background in how Hitendra became an accountant•20:35 – Account-eneur: Why accountants need to be thinking like entrepreneurs•22:50 – How accountants can become better entrepreneurs and how entrepreneurs can be better accountants•27:00 – Where to buy The Definitive Success Guide to Client Accountant Services

In this episode, Jay is interviewed by Scott Sylvan Bell, a sales trainer, persuasion expert, and President at Aries711, LLC. As a body language and non-verbal communication expert, Scott is fascinated by Jay’s perspective on business growth, entrepreneurship, high-level mindset, and resiliency.Jay shares his mindset around resiliency, what he thinks about making the most (or least) out of life, and how to always find opportunities in adversity. You’ll learn the role of resilience in business and life success and the connection between your level of resilience and experience. Listen in to discover why Jay doesn’t like the term “imposter syndrome,” and what he proposes we say instead. Learn what sets resilient business leaders apart and Jay’s words of advice for people facing adversity—and hear why he’d rather be loved or hated than just merely tolerated. 00:00 - 09:30 - Scott introduces Jay, his strategies, and his path of resiliency; Jay shares his journey of entrepreneurship, challenge, and learned competence. 09:30 - 13:00 - On learning, setbacks, the dynamic of being alive, and the ultimate goals that we should keep in mind along the way. 13:00 - 15:00 - Jay’s pathways of resilience, what he thinks about making the most (or least) out of life, investing in knowledge, and educational “insurance policies.” 15:00 - 23:00 - Resilience in business leaders in times of struggle, presence of mind, the connection between experience and resilience, subjectivity, and predisposed beliefs. 23:00 - 34:00 - Being loved or hated (not just tolerated), imposter syndrome (or persona roles), and being authentic, taking action, and having integrity. 34:00 - 40:30 - Words of advice for people facing adversity, the relationship between expansion and contraction, and the lesson that defeat is not permanent.

In this episode, Jay interviews Paul Adamson, the CCO of Oyster Yachts and a motivational sales keynote speaker. Paul shares what sailing has taught him about entrepreneurship and how he effectively sells a high-ticket item to high-level clients. Paul explains the three areas of trust that are required for effective, sustainable, and long-lasting business growth and brand-building. You’ll learn why storytelling is so important in sales and why Oyster Yacht owners are so connected to their purchase, the buying process, and the Oyster brand itself. Listen in to discover how mindset played a role through COVID as Oyster ran webinars online. Also, discover the way Paul’s leverages the Strategy of Preeminence—and learn the role a leader plays within a company for the team, clients, and brand. 00:00 - 12:00 - Introducing Paul, his journey from sailing to entrepreneurship, what sailing has taught him about business, and the sustainable growth of the Oyster brands. 12:00 - 17:00 - Oyster’s core value of trust, how they communicate it to the market, the three areas of trust required for high-ticket sales, storytelling, and the strategy behind sales. 17:00 - 22:00 - Understanding your ideal client, speaking their language, utilizing the Strategy of Preeminence, cultivating raving fans, congruence, and the Oyster results. 22:00 - 33:00 - Their mindset through COVID, how they ran their webinar, how they service their clients at Oyster, and some examples of how they help clients build their perfect yacht. 33:00 - 40:00 - How they evolve their yachts by listening to the market, different ways to trick out a yacht, and how to think about the experience and community provided. 40:00 - The community events they host, how boat owners use their Oyster yachts, his advice to listen and learn, how to stand for your brand, and the role of a leader within a company.

In this episode, Rylee Meek, the host of The Sales Conversion Podcast and founder and CEO of the Social Dynamic Selling System, extracts wisdom from Jay about his business growth strategies. Jay talks about the Strategy of Preeminence, how to think critically, and the sixty-one different leverage points. Jay shares the biggest money-draining mistakes business owners and how to make your headlines count. You’ll learn the three ways to grow a business, the three advanced ways to grow a business, and how Leverage Marketing will turn your business into a sustainable and thriving one. You’re either expanding or contracting. There’s no in-between. Listen in to discover how you can grow your business exponentially using evergreen strategies that have worked for decades.

Today’s episode is an interview with special guest Dr. Alan Barnard, one of the leading Decision Scientist and Theory of Constraints (TOC) experts in the world and the CEO of Goldratt Research Labs. Dr. Barnard explains the Theory of Constraint, how to find the weakest link in an organization, and the high-leverage options a business has depending on how they are constrained. In this episode, Dr. Barnard will share the most common mistakes executives make, variable vs. fixed costs, why people get confused about the difference between the two, and a strategy to make your top line your bottom line. You’ll learn the problem with unnecessary discounts and hear some real-life examples from Dr. Barnard’s world. This talk will go deep on identifying the primary bottleneck in your business that is causing all the others so you can find that one thing to focus on that’ll make all the difference. Listen in to hear why the problem isn’t that entrepreneurs are too ambitious; it’s that their expectations aren’t high enough — and learn how you can change that immediately.

In this episode, Jay is interviewed by Jeff Moore and Nic Peterson on the Preeminence Unleashed podcast. Jeff, Nic and Jay discuss qualitative ethical arbitrage, pandemic-spurred mindset shifts, and present-day examples of marketing arbitrage. Jeff shares what he has learned from new advancements in the food industry and why it’s critical to maximize the use of our skillsets and equity before investing capital. Jay also gives some tips to avoid “drowning in opportunity” as things open back up post-pandemic. You’ll learn game-changing evolutions in business, how to engage in ethical “marketing manipulation”, and how to leverage intellectual capital to see value where others don’t. Tune in to hear Jay share what he’s most proud of, most frustrated by, and what he wants to conquer next – and learn Jeff’s tips for how to get the most out of Jay’s wisdom. 00:00 – 14:30 – The purpose of marketing, qualitative ethical arbitrage, pandemic-spurred mindset shifts, and some marketing arbitrage examples. 14:30 – 20:00 – Ghost kitchens, what Jeff has learned from new advancements in the food industry, success stories, and why you don’t have to invest capital to succeed. 20:00 – 24:00 – Game-changing evolutions in business, adversity, capacity, affinity, skillset and equity utilization, what people are getting right, and what to expect post-COVID. 24:00 – 36:00 – Marketing manipulation, asset management and maneuvering, intellectual capital, seeing value where others don’t, and Jay’s optimization training. 36:00 – 42:00 – Understanding the solution you offer, the big WHY, what reviews to listen to, and advice on how to best learn from Jay. 42:00 – 53:00 – What’s Jay’s most proud of, what he’s most frustrated by, and what he wants to conquer in the next few months.

In this episode, Paul Gray interviews Jay to reveal some unconventional marketing wisdom that works to heal underperforming businesses. Jay shares the main reasons why businesses leak money and gives a crash course on how to boost your business by thinking nonlinearly. Jay talks about the benefit of referrals, a stellar reputation, and relational capital, and explains why his Strategy of Preeminence is still more relevant than ever. He also reveals the three advanced ways to grow a business and what to measure to assess impact and performance. You’ll hear Jay talk about risk and yield in the life of an entrepreneur, and how to think about the holistic balance of everything personally and in business. Tune in to hear Jay share collaboration and leveraging strategies — and learn how to become compatible instead of competing with others in your industry. 00:00 – 08:30 – The primary reasons for business underperformance and how to boost it, Jay’s experience and background, the geometry of business, and thinking nonlinearly. 08:30 – 16:30 – Funnel versus tunnel vision, the three fundamental ways to grow your business, referral generating systems, and money-wasting techniques.16:30 – 23:00 – The benefit of referrals, the value of your reputation, relationship building and relational capital, and the Strategy of Preeminence. 23:00 – 32:30 – The three advanced ways to grow a business, what to measure and quantify in business to assess impact and performance, and how to win in the game of entrepreneurship. 32:30 – 40:00 – On winning integrity and trust with people to collaborate with and identifying assets, access, and programs to leverage from other companies.40:00 – 46:40 – A story about a seminar attendee who leveraged OPP to grow his business and the business of the company he collaborated with.

In this episode, Marx Acosta, a Business and Lifestyle Strategist, shares how he helps successful people double their income and double their time off. For many, this is counterintuitive thinking, and it requires a mindset shift to even think it could be possible. Marx explains how the brain evolves and adapts to make less work the norm. You’ll learn the formulas that drive our personal behavioral changes and company growth—and you’ll hear how the brain works to make decisions that either move us toward or away from freedom.Listen in to discover a simple way to change your life, the questions Marx asks clients to identify what’s wrong, and how he defines strategy - and learn what “thinking differently” means to him.00:00 - 09:00 - Marx shares what he does, why part of the process is overcoming the counterintuitiveness, and the facets of work that he considers, and examples. 09:00 - 17:00 - Behavioral changes, belief shifts, Marx’s journey, what he learned about selling, and some case studies.17:00 - 28:00 - Why people don’t make as much money as they should and don’t take as much time off as they should, and the different parts of the brain and how the impact decisionmaking.28:00 - 39:00 - Why we make money, how we can make more, how we self-identify what’s wrong with our current picture, and how he defines strategy.39:00 - 43:00 - What separates those who succeed and those who don’t, the value of actually applying principles, and why he asks “how.”43:00 - 53:00 - Picking one metric to focus on, the four ways to change your life, improving your reality, and Marx’s process.