The Ultimate Entrepreneur

Today’s episode is from when I was interviewed by Mike Arce, an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and gyms. On his video podcast, The G.O.A.T. Show, Mike asks about my early marketing days and how I evolved into a legendary – Greatest Of All Time – marketer. In this episode, I’ll explain how I’ve been successful across thousands of industries over decades – and through the evolution of the digital era. I’ll reveal the timeless question that I ask all of my clients – and the one you should ask your clients, too. This interview will shed light on the importance of preemptive education and I’ll draw on a handful of examples to illustrate exactly how consequential thinking, factoring different realities, and investing in your existing clients will create exponential growth in any industry. I’ll discuss how to liberate your audience, empower them to make educated decisions, and examine your business so you’re always the right pick. Listen in and enjoy. 01:00 – 06:00 - My journey, what I learned, and what my mentors taught me06:00 – 10:00 - Transcending industries and the evolution of direct response marketing10:00 – 15:30 - Understanding the reason why – for a client and their customers15:30 – 23:00 - Investing in existing clients and practicing consequential thinking23:00 – 30:00 - Creating value for your market and factoring different realities30:00 – 38:30 - Educating your customers to sustainably skyrocket your business38:30 – 44:00 – The marketing metrics that matter and owning the mindshare

Today’s episode is an interview from when I was on the Million Dollar Mortgage Experience podcast with Jon Maddux. Jon has been in the mortgage and finance industry for 20+ years and is the CEO of Drop Mortgage and Fund Loans. The Million Dollar Mortgage Experience podcast serves thousands of listeners to provide the best mortgage industry thought leadership.In this episode, I’ll explain why gratitude and physical health are driving forces for great achievement. Balance is truly key because, without it, you simply cannot sustain success in life – not to mention in business. This interview will shed light on the truth about commission and job “security”. I’ll discuss effective marketing, what’s possible when you optimize your referral strategy, and how to multiply the production of your team. You’ll learn the value of Socratic listening and how to avoid being held back by your own limitations. So, listen carefully, take notes, and enjoy.00:00 – 06:00 – The importance of mental and physical health06:00 - 09:00 - The truth about commission and false security 09:00 – 15:00 - Effective marketing for today’s mortgage broker15:00 – 20:00 - The reason why and the concept of fascination20:00 – 25:00 - The tragedy in selling success and self-limiting25:00 – 28:00 - The beauty of referrals and Socratic listening 28:00 – 35:00 - Multiplying the production of your team and effective strategies35:00 – 45:00 - Sharing secrets, more on referrals, and seeking potential45:00 – 50:00 - Mistakes and failures

Today’s episode is part two of two from a talk I did at Tom Ferry’s event. Tom Ferry, the CEO and Founder of Ferry International, is a top real estate coach, speaker, bestselling author and show host. He hosts wildly successful events that help entrepreneurs get an edge – which is why he asked me to speak. In this section, I reveal why when you change your belief system you change your result. But it doesn’t just take a change in your mind. You must follow that with a strategic, tactical, and integrated plan that is multi-dimensional. Otherwise, you’ll be with the rest of the 98% of small and medium business owners that never reach their goals. Throughout this section of the talk I’ll discuss what marketing really is. I’ll explain how to use the force multiplier effect in your business and find referrals where you never thought possible. So, tune in, listen carefully, and enjoy the second part of this impactful discussion. 00:00 – 04:00 – When you change your mindset you change your results 04:00 – 07:30 - How to get funnel vision and ask the right questions 07:30 – 12:00 - What marketing really is12:00 – 17:00 - The force multiplier effect in business17:00 – 20:00 - Understanding the importance of referrals20:00 – 25:00 – Considering payoffs and finding unique referral strategies

Today’s episode is part one of two from a talk I did at Tom Ferry’s event. Tom Ferry, the CEO and Founder of Ferry International, is a top real estate coach, speaker, bestselling author and show host. He hosts wildly successful events that help people in the industry get a sales, marketing, and operational edge so they can truly succeed. In this section, I launch into the nine things you need to change in order to change your results. In real estate, as in any business, optimization is critical and funnel vision can be deployed to enhance your long-term strategy. The problem is that many businesses operate linearly and tactically – and that tactical thinking is what separates a proprietor from an entrepreneur. Throughout the talk I’ll discuss how to evolve from a two-dimensional to a three-dimensional thinker. I’ll explain how to determine the value of your leads, strengthen your team, build relationships, and align interpretations to propel your business to the next level. So, listen in, take notes, and stay tuned for the release of part two. 00:00 – 04:00 - The role of optimization and funnel vision in real estate 04:00 – 08:00 - The nine drivers: What to change to change your results08:00 – 12:30 - The truth about tactics, lead value, and entrepreneurship12:30 – 16:00 - The difference between a 2-D and 3-D thinker and how to build a great team16:00 – 20:00 - Interpretations and relationships20:00 – 24:00 - Relational capital and reaching your market24:00 – 27:00 - A process improvement and optimization example and the 80/20 rule

Today’s Ultimate Entrepreneur episode is part two of my Legendary Mastermind presentation. In this episode, I share stories that illustrate the successful penetration of new markets and the strategy of preeminence. I’ll share why OPR – Other People’s Resources – can revolutionize the way you do business. It’s all about leveraging assets – both tangible and intangible - and penetrating the market from several vantage points to multiply your probability of success. This is how you put your business in a masterful position and stay relevant in your market.In this episode, I’ll also take a few questions from the audience. I’ll explain maximizing and multiplying, and why it’s critical to maximize first. Listen in to learn why maximizing comes before multiplying, how headlines are still relevant, and why authenticity is key. 00:00 – 05:30 - Penetrating new markets, the strategy of preeminence, and OPR 05:30 – 08:30 - Leveraging intangible assets and the Power Parthenon08:30 – 11:00 - Relevancy, consequential thinking, and teamwork11:00 – 16:00 - Q&A: Maximizing, multiplying, testing, and headlines16:00 – 20:00 – Q&A: Positioning, branding, and authenticity20:00 – 30:00 - Q&A: Focusing on benefits, preemptive marketing, and referrals

Today’s Ultimate Entrepreneur episode is taken from the Legendary Mastermind presentation. In this episode, I share my evolved body of work, some illustrative stories, and perspectives that move the needle. I’ll share why I don’t just grow businesses. I do so much more. I build paradigms and perspectives for a living. And these get channeled into businesses and lives to expand what’s possible. Without this expansion, people are stuck within the confines of their existing reality and perception, and they never get to the next level. I challenge you to think differently. To see leverage points in your business where you otherwise wouldn’t. To assess your impact points so that they’re more impactful. To turn features into benefits and practice “funnel vision”. Listen in to learn the nine drivers of your business and finally leverage everything you’ve already got. 00:30 – 06:00 – Introducing my evolved body of work and what I do06:00 – 12:00 – Leverage points in business and the nine drivers 12:00 – 16:00 - Impact points, variation, and optimizing processes 16:00 – 21:30 - A story highlighting how to market benefits instead of features21:30 – 27:00 - Funnel vision versus tunnel vision 27:00 – 34:00 - Some sales and marketing stories 34:00 – 37:00 - Growing buyers with almost no cost by thinking differently 37:00 – 44:00 - A summarization of the nine drivers in your business

Today’s Ultimate Entrepreneur episode is going to revolutionize the way you see productivity. In this episode, I interview special guest Nicholas Sonnenberg, a speaker, serial entrepreneur, author of the soon-to-be-released book “Come Up for Air”, and co-founder of Leverage. Impact-driven and passionate, Nick is dedicated to creating companies that disrupt the way people live. In this discussion, Nick will reveal what any entrepreneur can do to scale their business in an easy, cost-effective way. He’ll explain how entrepreneurs use Leverage and why getting stuck in day-to-day operations makes it impossible to scale. He’s all about productivity and has some interesting tips to maximize our time – no matter where we are or what else we’re doing.Nick not only challenges us to see how we’re holding ourselves back, but also offers a solution to operate better and smarter – in business and in life. He explains how to increase team productivity– since we can’t do it all ourselves – so we can stop drowning in work. Listen in and learn how to liberate yourself by eliminating underperformance, achieving more, and creating a meaningful, scaled business. 00:30 – 05:00 – Introducing Nick and the way Leverage helps entrepreneurs 05:00 – 10:00 - How entrepreneurs scale and the value of knowing your pay grade10:00 – 15:00 - Making low-productivity times more productive and things you can outsource15:00 – 19:30 - Team productivity, the inspiration for Nick’s book “Come Up for Air,” and “CPR”19:30 – 23:30 - Shifting into a productivity mindset with automations and outsourcing 23:30 – 33:00 - Reinvesting the time you save and assessing what you can outsource 33:00 – 37:00 – Nick’s purpose: Helping others achieve more to get one step closer to greatnessLearn more about Leverage here: https://getleverage.com/

Today’s Ultimate Entrepreneur episode is about the straddle of life and business. In this episode, I interview special guest Dr. Joan Rosenberg, a speaker, author, and podcaster, who explains how to pursue emotional mastery. Just recently, she released a book called “90 Seconds to a Life you Love: How to Master Your Difficult Feelings to Cultivate Lasting Confidence, Resilience, and Authenticity” so the world can learn how to achieve a life they love through mastering this critical component of life. In this discussion, Dr. Rosenberg will reveal what life can look like when we chose a path of awareness. She’ll explain the 8 unpleasant feelings that cause avoidance and how they impact an entrepreneur’s decision-making process. She doesn’t believe in trying to omit the feelings, rather, how to experience and move through them. Essentially, Dr. Rosenberg breaks down how to ride out difficult feelings so we can move back to a place of confidence, resilience, and authenticity. She explains why Emotional Mastery boils down to responding – not reacting – to situations and events in life so we can pursue anything we want personally and in business. So, tune in and get ready to start your own journey of Emotional Mastery. What you'll learn in today's episode:– Introducing Dr. Joan Rosenberg, her book, and “Emotional Mastery”– Dr. Rosenberg’s “Life Map” and the two routes people commonly take – How feelings manifest in life and entrepreneurship and “The Rosenberg Reset”– Understanding the benefit of experience feelings – then moving past them– What it looks like to start the journey of Emotional Mastery– Compliments, speaking up, and overthinking – How Dr. Rosenberg’s teachings translate into the business world– The fix: Start with vulnerability, it is our greatest strength– The bottom line: Why Emotional Mastery leads to pursuing anything you want

Today’s episode is the final part of a talk I did at the CEO Warrior VIP and Titan Session. In this episode, I’ll discuss how to turn assets into opportunities. I’m an expert at leveraging other people’s resources and assets. That’s one way that I’ve changed people’s lives and businesses – sometimes with just one course-correcting piece of advice. Leveraging other people’s resources and assets can happen internally, not just externally. I’ve got a ton of examples to share with you that show exactly how clients of mine leveraged their employee’s time, skills, and company assets to create flows of income they never even considered. Throughout the talk I’ll discuss how to leverage other people’s resources and assets, I’ll give you lots of examples, and you’ll walk away with some inventive ways to create wealth within your own company – even if you don’t have the cash to do it. So, listen in and take notes as you finish up part three of three in this series from the CEO Warrior VIP and Titan Session.”1:00 – 4:00 – Why some of your most valuable assets are intangible 4:00 – 8:30 - How to leverage other people’s resources and assets and some examples 8:30 – 9:00 - The way an entrepreneur creatively sold “brand new” cars and how it worked 9:00 – 11:30 - Creative solutions to give employees additional work to add a stream of wealth11:30 – 16:30 - Client examples for leveraging your employee’s time and resources16:30 – 18:30 - My course on relational capital and what you need to know to begin