Today we dive into the fascinating world of business growth and wealth creation with Anthony Scaramucci and Jay Abraham, where they share invaluable insights into the art of income and wealth creation with minimal risk.SHOWNOTES:Jay Abraham's Background: Discover Jay's journey from a struggling young adult to a marketing legend, his experiences across multiple industries, and the lessons learned along the way.Acquisition as a Growth Strategy: Jay and Roland Frazier's approach to business growth focuses on bottom-line moonshots through smart acquisitions, minimal risk, and maximizing EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).The Power of Relationships in Business: Leveraging existing relationships and trust to accelerate business growth and reduce risk.Resilience and Overcoming Obstacles: Jay shares powerful stories and principles on resilience, highlighting the importance of seeing problems as solutions to someone else's bigger challenges.Innovative Thinking and Business Growth: Leveraging lifetime value and preemptive advantage, understanding the importance of pattern recognition and diverse thinking.The Concept of 'Acquire-preneur': This unique term coined by Jay and Roland refers to entrepreneurs who achieve exponential growth through strategic acquisitions rather than starting from scratch.The Intersection of Wealth, Success, and Failure: Jay offers profound insights into the definitions and interconnections of these concepts, stressing the importance of continuous learning and growth.LINKS AND RESOURCES:Access Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, Jay shares his wealth of knowledge on copywriting and marketing, providing insights into the evolving world of advertising and the psychology of effective sales strategies. The conversation covers a range of topics, from the role of headlines in copywriting to the importance of understanding your audience's psychology for creating persuasive content.SHOWNOTESThe Essence of Effective Copywriting: Jay discusses the critical importance of headlines in attracting and retaining audience attention, emphasizing their role in conveying the main message or benefit.Target Audience Focus: Insights on the 'You' attitude in copywriting, which prioritizes the reader, listener, or viewer over the seller, are shared.Positioning in Advertising: The episode explores the techniques for establishing and reinforcing a brand or product's position in the market.Evolution of Copywriting and Advertising: Jay talks about the transition from traditional long-format ads in print to the concise, direct formats prevalent in online advertising, and the shift towards impactful video content.Challenges in Modern Copywriting: Strategies to address audience uncertainty and skepticism in a saturated market, and the importance of establishing perceived value, are discussed.Webinar Strategies: Jay shares his perspective on the effectiveness of webinars, their comparison to traditional advertising methods, and how to create a value exchange that encourages audience commitment.Practical Copywriting Techniques: The significance of the 'reason why' approach in marketing, methods to overcome consumer doubt, and the role of storytelling and testimonials in engaging the audience are examined.LINKS AND RESOURCESAccess Our All-New "Podcast Mini-Workbook" For This Episode!Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this episode, we explore the proactive strategies for business growth during a recession. We delve into the significance of understanding your revenue system, the power of decision science, and how to harness the Promethean approach to business. The conversation also addresses the importance of adapting to economic indicators, crafting compelling and believable offers, and segmenting your market effectively.SHOWNOTESControlling Business Outcomes: We discuss how most aspects of business success are within our control, and why it's crucial to focus on proactive, not reactive, approaches.Maximizing the Revenue System: Insights on the different components of your revenue system and how to optimize each part for better performance are shared.Incremental Improvements and Their Compound Effect: The episode highlights how making small improvements across your business can result in substantial growth.Decision-Making in Business and Its Impact: The role of decision-making in shaping your business's trajectory is examined, emphasizing the importance of understanding the drivers of success.The Concept of the Promethean Business Approach: We contrast the Promethean approach to business with the Sisyphian mindset, explaining why it's critical to be forward-thinking.Adjusting to Economic Changes: Strategies for adapting your business model in response to economic downturns are explored, including how to understand and react to consumer behavior.Building Consumer Trust Through Risk Reversal: Techniques for risk reversal and how they can build consumer trust in uncertain times are discussed.The Art of Crafting Irresistible Offers: The importance of creating offers that are both compelling and appropriate for the current market is dissected.Storytelling as a Sales Tool: The episode discusses how using stories, metaphors, and similes can help connect with customers and sell your product or service.Maintaining Marketing Efforts in a Recession: We talk about why it's beneficial to continue investing in marketing during a recession and how to do so effectively.Leadership and Its Role in a Recession: The critical role of leadership during economic downturns is highlighted, focusing on how leaders can instill confidence within their teams.Beliefs and Their Influence on Business Results: The impact of belief systems on business outcomes and how a positive mindset can drive success is discussed.LINKS AND RESOURCESRevisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

Stephen M.R. Covey returns with transformative insights on leadership and trust in the modern world. Exploring the shift from traditional command-and-control approaches to a trust-and-inspire philosophy, Covey delves into how these principles are not just about business efficiency, but also about fostering meaningful work and inspiring both teams and consumers in a world brimming with choices.SHOWNOTESThe Outdated Command-and-Control Model: Stephen explains that the old way of leading through command and control is becoming obsolete in a knowledge-worker economy characterized by service and collaboration.The Rise of Trust-and-Inspire Leadership: The discussion centers on the necessity for leaders to evolve and adopt a trust-and-inspire approach that is more suitable for today's interconnected and choice-rich world.The Distinction Between Leading and Managing: Stephen emphasizes the importance of managing systems and leading people. When people are treated as things, it diminishes their potential and desire to be part of the organization.Inspiration as a Learnable Skill: Contrary to the belief that inspiration is an innate trait, Stephen explains that it is a skill that can be cultivated through empathy, belonging, and connection to a shared purpose.Consumer Relationships in the Trust Economy: The conversation turns to how trust-and-inspire principles apply not only internally within organizations but also externally in customer relationships, advocating for a pull strategy over a push strategy.The Imperative of Winning in the Workplace First: Stephen stresses the importance of creating a high-trust culture internally to foster collaboration and innovation before translating these successes to the marketplace.Global Reach and Resources: Stephen mentions the availability of his work "Speed of Trust" in Japan and the various resources and workshops offered by the Franklin Covey Japan team.LINKS AND RESOURCESInterested in Stephen’s Work? Check Out His WebsiteStephen’s Latest Book: "Trust and Inspire"Revisit Our Top 25 Podcast EpisodesFor More In-Depth Resources, Visit Our Knowledge CenterInterested in Colsulting? Work With Jay For Consulting Inquires: jay@abraham.comFor Podcast Inquiries: ultimateentrepreneur@abraham.com

In this final episode of the Entrepreneur Disrupted series, Jay and Dave answer questions via a Facebook live. From learning how to start a business with no prior experience to using high-level marketing, this episode is a great way to peek inside the business minds of Jay and Dave.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•2:05 – Is it better to get a loan or an investor (or neither)?•3:30 – What is the chance of a new US recession?•4:40 – How to start a health and wellness company •8:10 – Do you practice affirmations and what is your self-improvement mindset?•9:30 – How to start a business if you didn’t study business at school•12:20 – Is marketing deception? How to stay ethical when marketing•17:20 – How you can master Asana through Leverage•19:40 – The methods of monetizing a podcast•22:25 – What is the best way to reach out to influencers?•27:15 – How to cut through the digital clutter & push or pull marketing?•30:25 – Learn how to generate more leads•31:20 – What is the most exciting “coming up” industry •36:25 – How to master Asana

In part 2 of this conversation on disruptive business growth, Dave shares his must use tools and strategies to ensure your business experiences growth. From knowing how to tell your story to making the best use of your time, this final part of the conversation is pivotal to your success in building a company. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:00 – The #1 tip for business growth •3:50 – How to make the correct hires•5:25 – Making sure you get out of your own way•7:05 – The best way to tell your story•14:15 – How to scale your company with technology•17:15 – Scale your company with Leverage and Asana•19:30 – Learning to delegate tasks and understanding your time•22:10 – Measure it but get out of the way•24:00 – Jay’s thoughts on Dave’s tips•27:45 – Summary and closing thoughts•30:50 – Scaling your own company through Asana

Jay shares his “Abraham 101” of how to grow a business, from defining the segments of growth to thinking outside of the box, this is an episode that is not to be missed. This is a two part conversation, in this first part you’ll hear how Jay creates growth and in part two you’ll hear how Dave implements growth strategies within Bulletproof.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•0:55 – The immutable strategies to grow businesses according to Jay•11:40 – How to use your intellectual capital•14:40 – How to use your relational capital•15:20 – Setting up the best business model possible•17:40 – Using Asana and Leverage to grow your business•19:55 – Leveraging your relationships•21:10 – Creating new and growing your existing distribution channels•25:25 – Maximize what you’re currently doing and examine your marketing•26:40 – The 3 ways to grow your business model•28:10 – How to see creative methods of growth •33:50 – Learn as much as you can from people in other industries•37:40 – Don’t make assumptions and learn from what you don’t understand•40:00 – A unique opportunity from Leverage to master Asana

How flexible should you be with your business plan? Perhaps more flexible than you would initially think. In this episode, Jay and Dave discuss how you can experiment inside of your company to make sure you stay ahead of the industry. You’ll hear how to overcome fear and how to test your idea.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:40 – Should companies by flexible to meet market needs?•3:40 – Advanced R&D: How to experiment in your company•7:45 – How to skyrocket your company’s productivity with Leverage and Asana•10:00 – Dealing with fear and how to figure out if your idea is good•15:20 – Why entrepreneurs get stuck•17:00 – Adjusting your mindset to overcome overwhelm•18:40 – A unique opportunity to master Asana

How ethical is it to be involved in your employees’ lives? In this episode, Jay and Dave will discuss how to increase the performance of your team by “hacking” their brains through food, nootropics, and other methods of changing their thought patterns. They’ll discuss the ethics behind this subject and the success Dave has seen by implementing a “brain hacking regime” at Bulletproof. In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:00 – Using food to affect a person’s biology and creating a less reactive and more proactive team•5:55 – How Bulletproof “hacks” the brains of their employees and why their team views this as a perk•8:35 – Jay’s opinion on “hacking” the brains of employees•13:35 – How to skyrocket your company’s productivity with Leverage and Asana•15:50 – Brule: How to identify traits that are holding you back•22:20 – How to implement “hacking” within your company•23:40 – Mutual self interest is the greatest motivator•24:35 – Using cognitive enhancing products•26:35 - How to skyrocket your company’s productivity with Leverage and Asana

Knowing how to incentivize your employees and what perks to give is pivotal in keeping a happy workforce. In this episode, Jay and Dave discuss how they incentivize their teams and why they’ve managed to keep a happy and productive team over the years. From stories of the craziest and most unique perks to how to ensure employees don’t abuse the perk system, this episode is a perfect guide to building the right incentive system for your company.In this series, Jay partners with Dave Asprey to cover many of the questions, topics, and issues that entrepreneurs will face in their journey. Learn more about how Leverage can help you with Asana here: https://www.getleverage.com/asanaTimestamps:•0:00 – Introduction•1:30 – How Jay incentivizes his teams: What perks to give and what to avoid•8:15 – Shared or personal compensation, learning from Google and how Bulletproof manages perks through working locations.•14:15 – Managing productivity via Asana and Leverage•16:30 – How to avoid employees abusing the perk system•18:00 – The Bulletproof perk systems•22:45 – The unique stories of how Jay incentivizes people•29:20 – Vacation time allowances•31:30 – An opportunity to skyrocket your business through Asana and Leverage