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Masters of Moments

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15 snips
Apr 9, 2025 • 1h 22min

Building Service Businesses with an NFL Mindset - Jesse Rack - CEO of Rack Electric

In this conversation, Jesse Rack, Founder and CEO of Rack Electric, shares his remarkable journey from aspiring NFL player to entrepreneur in Florida's booming service industry. He discusses how his sports background shaped his leadership style and the bold vision that transformed his father's small electrical business into a multi-division empire. Jesse emphasizes the importance of hiring attitude over experience, creating training pipelines, and maintaining strong customer relations. He also reveals strategic insights on acquiring struggling companies and innovative approaches to operational efficiency.
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Apr 2, 2025 • 1h 28min

Coaching Call - How to Raise Capital

Jake Wurzak shares invaluable lessons from his decade-long experience raising capital in real estate. He emphasizes the importance of honesty and transparency with investors, revealing techniques for building trust. His techniques include using storytelling in pitches and leveraging technology like Juniper Square. He discusses navigating challenges in hospitality investments and the shift to preferred equity post-COVID. The insights on structuring communications and utilizing personalized videos are particularly enlightening for aspiring capital raisers.
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12 snips
Mar 26, 2025 • 1h 36min

Building a $12 Billion+ Real Estate Empire - Patrick Carroll - Founder and CEO of CARROLL

Patrick Carroll, founder and CEO of CARROLL, shares his journey from flipping houses to amassing a $12 billion real estate empire. He discusses his strategic approach to managing over 30,000 units, emphasizing the importance of strong relationships and innovative investment strategies. Carroll explores the challenges of navigating market cycles, the nuances of acquiring affordable housing, and the mental health struggles entrepreneurs face. He wraps up by highlighting the significance of authenticity in building meaningful connections and achieving success.
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Mar 19, 2025 • 1h 17min

Inside The Triple Net Lease Kingdom - Chris Hatch - Principal at Forza Commercial

In this episode of Masters of Moments, I sit down with Chris Hatch, Principal at Forza Commercial, to break down the high-stakes world of retail real estate development. Chris grew up in a real estate family, learning the business from the ground up, and those early lessons shaped how he approaches site selection, deal structuring, and scaling development projects today.We dive into: How to identify and secure top-tier retail sites The evolution of drive-thru concepts and why they’re dominating retail How tenant demand shapes development strategy The challenges of managing multiple projects at once Why triple-net leases are often called ‘mailbox money’ and how investors think about them Chris also shares behind-the-scenes stories from working with national tenants like Starbucks, Dutch Bros, and Raising Cane’s, explaining what makes a high-performing retail site and how shifting consumer trends are influencing real estate decisions.If you're interested in commercial real estate, retail development, or the business of site selection, this episode is packed with insights from someone who’s been in the trenches and built a highly successful development business.Connect & Invest with Jake:Follow Jake on X: https://x.com/JWurzak1 on 1 coaching with Jake: https://www.jakewurzak.com/coachingLearn How to Invest with DoveHill: https://bit.ly/3yg8PwoLinks:Links:Chris on X - https://x.com/chriswhatchThe Dirt Dog Podcast on Spotify - https://open.spotify.com/show/0EyUYpLUMbJKqEzprNuLPM?si=e48d7ffc5ddb48a0Topics:(00:00:00) - Intro(00:00:56) - Chris’ Background and Career (00:05:36) - The Magic of Drive-Thrus (00:07:03) - Lessons from Early Real Estate Experiences (00:09:41) - Navigating the Real Estate Market (00:11:04) - The Evolution of Site Selection (00:13:35) - Building a Real Estate Portfolio (00:17:05) - Challenges and Strategies in Real Estate Development (00:32:44) - The Appeal of Triple Net Leases (00:40:53) - Retail Trends and Market Shifts (00:41:34) - Diversification in Retail Investments (00:43:38) - The Future of Gas Stations (00:45:07) - Impact of Cloud Kitchens (00:46:54) - Cap Rates and Popular Retail Tenants (00:50:36) - Challenges in Retail Development (00:58:38) - Managing Multiple Development Projects (01:15:50) - Favorite Hotels and Closing Thoughts
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Mar 12, 2025 • 1h 26min

Monetizing Underutilized Spaces and Disrupting a $40 Billion Industry - Katharine Lau - CEO of Stuf

Katharine Lau, CEO and Co-Founder of Stuf, shares her journey of reinventing the self-storage industry. With a background in real estate and a passion for consumer experiences, she discusses how the pandemic revealed opportunities in underutilized spaces. Katharine also dives into the impact of technology on the industry, emphasizing digital tools that enhance customer experience. She highlights innovative strategies for competing against larger firms, from local marketing to community engagement, showcasing a fresh take on what self-storage can be.
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Feb 26, 2025 • 1h 54min

Leveraging Food Services Success into a Hospitality Real Estate Portfolio - Adam Guy - CEO of Upper Crust Food Services

In this episode of Masters of Moments, I sit down with Adam Guy to explore his unconventional path from Missouri to multi-industry success. Adam’s journey started early—performing illusion shows at just seven years old—which soon evolved into a full-fledged business, booking corporate gigs across the Midwest.His entrepreneurial instincts didn’t stop there. After a stint in basketball and communications studies at the University of Missouri, Adam dropped out to launch a wristband company, capitalizing on the craze sparked by Lance Armstrong’s charity bands. That venture turned into a profitable exit, leading him into the hospitality space, where he transformed a small bakery and café into a $150 million-a-year powerhouse.Now, Adam is redefining luxury travel with Exclusive Vacations, creating a high-end vacation rental experience built on exceptional hospitality and premium amenities. We break down his strategic approach to real estate investment, property management, and business scaling, along with the mindset that has fueled his success across multiple industries.If you're passionate about entrepreneurship, hospitality, and game-changing business strategies, this episode is packed with insights you won’t want to miss.Connect & Invest with Jake:Follow Jake on X: https://x.com/JWurzak1 on 1 coaching with Jake: https://www.jakewurzak.com/coachingLearn How to Invest with DoveHill: https://bit.ly/3yg8PwoLinks:Adam on LinkedIn - https://www.linkedin.com/in/adamguyceo/Four Seasons: The Story of a Business PhilosophyTopics:(00:00:00) - Intro(00:00:46) - Adam’s background and career(00:06:53) - Setting up a factory in China(00:09:38) - Dropping out of College to pursue a career in the food industry(00:25:38) - Evolving the business from restaurants into food services(00:33:53) - Learning how to acquire a food-services business(00:50:09) - Life working for fraternities and sororities(00:58:58) - The impact of delivery apps on in-house food services(01:00:46) - The operations side of the business(01:11:23) - Adam’s hospitality side-hustle
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13 snips
Feb 19, 2025 • 59min

Hospitality Strategic Growth: Leveraging Small Deals for Bigger Wins - Coaching Call w/ Jake Wurzak

Dive into the world of hospitality investment with tales of raising millions for deals and navigating unexpected hotel challenges. Discover why smaller investments can lead to bigger returns and how experiential hotels are reshaping the industry. Learn how technology is revolutionizing boutique hotel operations and uncover revenue strategies designed for maximum profitability. Plus, explore the rise of fractional ownership in luxury real estate—perfect for those eyeing shared luxury without breaking the bank.
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Feb 12, 2025 • 1h 28min

Creating Spaces with Purpose: Balancing Aesthetics, Functionality, and Investment – Antonia Botero - Principal @ MADDPROJECT

Antonia Botero, Principal at MADDPROJECT and an expert in architecture and historic renovations, shares her insights into the evolution of architectural taste. She discusses the importance of intentional design, especially in transforming hotel interiors through thoughtful exteriors. Antonia recounts her experience with the TWA Hotel, navigating complex challenges while blending history with modernity. She also emphasizes empathy in team management and reveals her favorite hotels that exemplify design excellence, making for a captivating conversation on creating purposeful spaces.
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Feb 5, 2025 • 28min

Concepting Your Dream Hotel - Jake Wurzak

In this episode of Masters of Moments, I take a step back to reflect on how far the show has come and express my gratitude to every listener who’s been part of this journey. If you’ve been enjoying the conversations, I’d love for you to leave a review and send in your dream guest suggestions—your input helps shape the show's future!This time, I’m diving deep into the art of bringing a boutique hotel to life—from the first spark of an idea to the moment guests step through the doors. I break down the essential steps: crafting a compelling brand identity, assembling the perfect team (think top-tier designers, architects, lighting experts, and kitchen consultants), and setting a crystal-clear vision with a detailed mood board to shape every detail of the guest experience.I also explore the power of model rooms—why they’re game-changers—and the importance of seamless coordination to ensure every element comes together flawlessly. Plus, I share insider tips on leveraging social media and building an online presence that makes your hotel stand out. Whether you dream of developing a boutique hotel or love the behind-the-scenes of hospitality design, this episode is packed with insights you won’t want to miss!Connect & Invest with Jake:Follow Jake on X: https://x.com/JWurzak1 on 1 coaching with Jake: https://www.jakewurzak.com/coachingLearn How to Invest with DoveHill: https://bit.ly/3yg8PwoCheck out Sleeper Magazine - https://www.sleepermagazine.com/Topics:(00:00:00) - Intro  (00:00:34) - Reflecting on 100 Episodes of Masters of Moments  (00:02:08) - How to Conceptualize and Design a Hotel  (00:04:12) - Creating a Vision Board for Your Hotel  (00:09:43) - Hiring the Right Team: Designers and Architects  (00:14:32) - The Phases of Hotel Design  (00:17:51) - Additional Consultants and Model Rooms  (00:23:12) - Final Steps: Technology, Marketing, and Launch  (00:26:54) - Conclusion and Final Thoughts  
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Jan 29, 2025 • 51min

Coaching Call: Maximizing Your Hotel Investment - Lessons, Strategies, and Insights

Discover the secrets to maximizing hotel investments with insights on unbiased teamwork and the value of a strong network. Learn the intricacies of underwriting deals, including revenue assumptions and expense analysis. Jake highlights the importance of design partnerships and community feedback. A case study reveals the lessons learned from a missed deal opportunity and the strategies for flexible financial modeling. Dive into the nuances of lease structures and innovative acquisition methods to enhance profitability in the hospitality sector.

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