Masters of Moments Deploying Over $2B into Mispriced Real Estate - Ian Ross - Founder at Somera Road
Jul 16, 2025
Ian Ross, founder of Somera Road, shares his entrepreneurial journey in opportunistic real estate, overseeing nearly $2.5 billion in acquisitions. He emphasizes the significance of micro-neighborhoods and local expertise at a national scale. The conversation highlights placemaking in office and hotel assets, the balance between local knowledge and macro trends, and innovative strategies for community engagement. Ross also discusses the evolving landscape of family office investments, stressing relationship-building as key to navigating fundraising challenges.
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Ian's Early Career Story
- Ian Ross started his career in finance with experiences at Morgan Stanley and Jefferies.
- He later helped build a real estate investment vehicle for a family office handling a billion dollars in acquisitions.
Downside Focus Fuels Success
- Ian learned to price risk and protect downside while maximizing upside in real estate investments.
- Understanding diverse markets deeply allows for effective underwriting even as a non-local investor.
Act Like a Local Everywhere
- Act like a local by deeply understanding market fundamentals and following local news daily.
- Build local offices to have boots on the ground for authentic market insights and relationships.