The Long Game

Chris Schreiber is the Head of Marketing at Qwilr. He has over 15 years experience marketing and selling software products, starting his career at Google where he led promotional campaigns to generate buzz around the launch of key Google products/initiatives, including Google Apps, Docs, Photos, Open Social and Blogger. He went on to lead the marketing teams at high-growth software companies like Sharethrough and Brandcast.In this episode, Chris shares how to get started, effective tactics for creating demand, and how to empower your users to spread the word. When marketing a product, you’re usually trying to capture an audience that’s already searching for similar solutions. They’re aware of what they need and just want you to prove that your product has those things. But when you’re creating in a new category without an established market, you’ve got a different path ahead of you. Connect with Chris on Twitter: @cousinchris Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Ryan Law is the Director of Marketing at Animalz, where he's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. He's been a writer, content strategist, team lead, marketing director, and agency co-founder. He's also the author of the post-apocalyptic novel The Green Priest.Ryan is well known for his thought leadership and strong voice in the content marketing space. Penning articles like Copycat Content and How to Differentiate Your Content in Crowded Spaces.  In this episode, Ryan discusses surefire ways to spark your creativity, generate memorable content, and get it in front of the right people.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Ryan on Animalz, Twitter and Linkedin.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Most freelance writers choose to be freelance because of the autonomy, but that doesn’t mean they can work in complete isolation.Michael Keenan is co-founder of Peak Freelance, and a freelance SaaS writer. He’s created a community for experienced freelance writers to get support, resources, and a boost of confidence. In this episode, he talks about how to grow a professional community while keeping it personal, the ways a freelancer can raise their rates, and the importance of finding performance data. He also shares some priceless advice from a ‘sex tech leader’ that will help you charge what you’re worth.Michael is most inspired by learning people’s stories, climbing mountains, and traveling with his partner and two Xoloitzcuintles.Connect with Michael on Twitter and Linkedin.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientThe Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Influencing without authority is especially impactful as a content marketer. In this episode of the Kitchen Side series, we get into how to talk to your Chief Marketing Officer about content marketing, and general points around marketing leadership. We cover how to best interact to advance in your career, align with the mission of your company, and to get buy-in for innovative ideas. We hope you’ll take away tactics to fight uphill battles around outdated methods.This episode is also for CMOs who want to learn empathy for working with ambitious content marketers looking to make a mark.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

If you’re new here, Kitchen Side is a series where we take you behind the scenes at Omniscient Digital to hear the conversations, brainstorms, discussions and inner workings of our content marketing agency. In this episode, we talk about the relationship between content marketing and growth. How do the two functions interact in organizations? Does content play a fundamental role in growth? Or is it separated by metrics or organizational structure? As an agency goaled on performance metrics, we find that the two are intertwined and synergistic. We dive into this and explore solutions to get you more out of your content program. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Eric Siu is the founder of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He is also the Chairman of the ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 50 million downloads to date. He also speaks frequently around the world on marketing and SaaS.In this episode of The Long Game, David Ly Khim talks to Eric about his evolution from gaming to business, his thinking behind purchasing a failing agency, and what it takes to get to the top.You can watch the video of this interview here. Connect with Eric Siu on LinkedinConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.

Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert? On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences. You can find show notes here.Connect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInCheck out Omniscient DigitalAllie Decker - Head of Content Marketing - KloudioListen to more episodes of The Long Game podcast

Is being an entrepreneur like playing a game of poker? Bernard Huang thinks so.Bernard is the co-founder of Clearscope, an SEO content optimization platform that helps businesses rank with high quality content.On this episode of The Long Game, he joined host Alex Birkett to discuss how being an entrepreneur is all about placing strategic bets, why learning a new skill always includes sucking at first, and the importance of finding your best fit customers.If you’re starting a blog, you also won’t want to miss a discussion of the latest SEO developments and why following your passion is key.Connect with Bernard Huang on Twitter or LinkedInCheck out ClearscopeFollow Clearscope on Twitter or LinkedInConnect with Omniscient Digital on Twitter and LinkedIn

Ahrefs’ CMO Tim Soulo believes in practicing what you preach - and for good reason. Ahrefs is an SEO tool with a powerful content strategy. The popular platform attracts traffic with a balance of keyword targeting and genuinely valuable content. How does Tim keep Ahrefs’ output ranking at the top? By investing in new ideas and top-notch industry leaders to keep his content going. In this episode of Office Hours, Tim and Alex talk about how to win the content ranking game. The conversation touches on topics such as appealing to customer imagination, the importance of learning the SEO ropes, and how to hire click-worthy writers. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Tim Soulo on Twitter or LinkedInCheck out AhrefsFollow Ahrefs on Twitter or LinkedInConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Alex Birkett talks to Ilona Abramova who is VP of Operations at AppSumo, and an absolute genius at email marketing and copywriting.This convo is very different from our other Long Game episodes. First, Ilona and AppSumo are a client of Omniscient’s. Second, Ilona’s a friend and someone who shares Alex’s divergent and semi-ADD tendencies in conversation (according to Alex himself).Finally, instead talking about content marketing or diving into Ilona’s background, he thought it would be cool to do a live consultation. In this episode, Ilona teaches Alex how Omniscient should be doing email marketing.If you’re building your email marketing program from scratch or revamping it for more ROI, you’ll find this useful. It’s also just a fun exploration of ideas that also touches upon email marketing best practices that anyone can use to increase the effectiveness of their program.Look at this as a masterclass on email, as well as a look behind the curtains at what it’s like getting consulted from a master email marketer. Ilona Abramova is the VP of Operations at AppSumo, a digital marketplace dedicated to empowering entrepreneurs to start and grow their business. Previously Head of Content, she's obsessed with all things written (her speciality is email - & you can shoot her one at ilona@appsumo.com). When she’s not silently correcting people's grammar, she’s traveling the world in search of the best matcha, having long existential conversations, or doing the New York Times Crossword.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/