Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what’s important in life. This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses. This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn’t have his usual podcast set-up. Enjoy and prepare to be intrigued!Connect with Peep on Linkedin or Twitter.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Sabel Harris and David Ly Khim met through their co-marketing efforts while she was at Contactually, and during David’s time at Hubspot. Sabel has held various roles as Director of Marketing at tech start-ups and she’s built communities, teams and companies. She was recently elected and currently serves as her district's Advisory Neighborhood Commissioner for District 1B12 in Washington, D.C. Outside of her public office work, she is the Director of Marketing of Demand Generation at EVERFI, an education technology company. In this episode, Sabel and David talk about balancing two full-time jobs, going to therapy, transitioning between careers, and the skills she’s developed as a Marketer. She gives great insight into what she’s learned, and how to apply them in the tech-realm. We hope you enjoy this conversation. Connect with Sabel on her website at sabelfordc.comTwitter: @sabelharris LinkedIn: https://www.linkedin.com/in/sabelharris/The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers. Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directly after college. Tracey is a world class writer, editor, manager, and networker. She has a contagious buoyancy and optimism, and truly cares about the quality of the work she puts out into the world. In this episode, Alex and Tracey cover her approach to content, how she marries the perfectionist artists’ desire for purity and craft, with the pragmatists’ need to design systems and automate as much as possible. They also dive into how this plays out in building what she describes as integrated marketing campaigns.Lastly, she gives practical advice on how to network better and work with influencers.  Enjoy!The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Tracey on Twitter or at MarketerHire.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Bill is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. Bill is a former professional poker player turned marketer. He met Alex on Twitter and they've gotten along swimmingly since. They share interests in esoteric matters such as decision theory, game theory, experimentation, SEO & content marketing, meditation, sailing and music. They both played in bands and seriously considered music as a career. In this episode, they cover these topics and discuss Bill’s career arch. Throughout this podcast there are a million gold nuggets that you can take away and use to change how you view work and decision making, especially if you’re in SEO, content marketing, or any acquisition related work. Enjoy!The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Bill on his website and on TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital. In this episode, Omniscient Digital’s co-founders Allie Decker and Alex Birkett discuss how to build an audience and a passionate following. Jimmy Daly, former Content Marketing Director at Animalz, wrote an article called “Your Blog is Not a Publication”. Most blogs won’t develop a big audience of passionate followers who read every post chronologically, but you can certainly set your blog up to be a reference library that answers searchers questions and converts those who are delighted. The problem, however, is that some creators and businesses can build audiences and can act as publications. In the best case scenario, your blog acts as both a library AND a publication -- think HubSpot, Intercom, CXL, etc. In most of our client work, we pursue a Barbell Strategy with about 70-85% of our work being driven by the “library” model. We pursue strategic keywords, build links, and hope to convert searchers on individual posts. However, building and owning an audience is powerful. You’re able to effectively motivate action, change ideas and perceptions about the market, and coral your fans if you have an audience. The question then remains. How do you actually develop an audience?Hope you enjoy this episode of The Long Game podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game.

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital. In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital’s co-founders Allie Decker and Alex Birkett about the role of a Content Marketing Strategist.What does a CMS actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one?We cover these questions and more.From this discussion, Karissa developed The Ultimate Guide to Becoming a Content Marketing Specialist.In this piece, we break down the role of a content marketing strategist. Whether you want to hire one or you want to be one, this post will give you the answers you need to the most pressing questions:What does a Content Marketing Strategist do?What are some of the skills or traits an employer looks for in a Content Marketing Strategist?What does a typical year, quarter, month, week and day look like for a Content Marketing Strategist?What are some of the biggest misconceptions about the role?What are the biggest mistakes Content Marketing Strategists make in their work or strategy today?What’s the median salary for a CMS today?Why is the role of Content Marketing Strategist worth diving into in 2021?What does the future of content marketing look like?And so much more. Check it out.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game.

The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.But this particular series of the podcast is so meta. We call it Kitchen Side. It's an inside look at how the sausage is made at our company, Omniscient Digital.One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.In this episode, we discuss how to build a content editorial calendar. We talk about how to plan out your content strategy onto a time series and roadmap that your team can collaborate on.In full transparency, we wanted to write about this topic due to its search volume and its relevance towards our business. As the saying goes, "Those producing enough content to warrant a calendar may very well be a good fit for our business."To produce a unique article, however, we decided to tap our agency co-founders to get insights and quotes for the article. This episode, in a way, is a glimpse at the research that our content and growth marketer Karissa has done to produce the article itself (with free template). The Long Game podcast is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of The Long Game we interview David Kadavy, author, podcaster and self-publishing coach. He’s the author of three books: The Heart to Start, Design for Hackers, and most recently, Mind Management Not Time Management.His podcast, Love Your Work, features both interviews with experts like Seth Godin, James Altucher, and Dan Ariely, as well as solo monologues on topics like the barbell strategy.If we had to sum up David, it would be a “creator,” or a “clear thinker.” Writing seems to be his preferred medium, but he seems to be mostly interested in ideas and changing hearts and minds, and he’s clearly effective at doing that through multiple mediums. Alex met David when he stumbled upon an article Alex wrote about the Barbell Strategy with regards to content marketing. They realized they had tons of similar influences and interests. This conversation dives into his background growing up in Nebraska, moving to Silicon Valley, and eventually to Medellin, Colombia. We also cover productivity advice for creatives, finding your “creative sweet spot,” anti-optimization, convergent versus divergent thinking and much more. You can find  “Mind Management, Not Time Management” on Amazon.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with David Kadavy on Twitter: @kadavyOr visit him at kadavy.netConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The Long Game is a podcast we just launched which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy. But this particular series of the podcast is so meta. We call it Kitchen Side. It's an inside look at how the sausage is made at our company, Omniscient Digital.One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Listen in on this conversation to hear about each host and their backgrounds (Alex Birkett, David Ly Khim, Allie Decker).Find out what this podcast is about, who it's for, and how we want to run it.Without further ado, enjoy Kitchen Side: episode #1, Behind The Long Game Podcast.Listen to more episodes of The Long Game podcast here. 

In this episode, we interview Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit).  He was first propelled into marketing after getting fired from his $12 hour job over a pair of pants. (You’ve gotta hear this story.)He went on to write articles on a freelance basis, and eventually landed a role at CXL as Editor in Chief. Alex says Tommy has mentored him over the years in everything from content operations and automation, to managing freelance writers.Tommy says, return traffic is the most important thing.  If you never get that return traffic, you are never going to get to the consideration point. Through strategic foreshadowing and backlinking in storytelling, Tommy has mastered a system that interconnects an entire narrative beyond just a single article to get readers coming back for more.Watch this interview to learn how he marries a systematic approach with storytelling for more successful content marketing.Alex Birkett and David Ly Khim co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.What are some challenges your business is facing with systemizing content operations? Tweet us @beomniscientConnect with us on Linkedin.You can find Tommy on Twitter @TommyIsMyName or at tommyismyname.comPrefer to read this podcast in blog form? Head here. Prefer to watch the video? Head here.