UI Breakfast: UI/UX Design and Product Strategy

Jen Briselli, chief design strategy officer at Mad*Pow, discusses the components of employee experience, mapping the ecosystem through a service design lens, and the importance of a positive culture within organizations.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMakeswift – Andrew’s productAlan Pledger – co-founder and CEO of MakeswiftGuillermo Rauch – one of Makeswift’s investors, creator of Next.js and CEO of VercelBrand New – UnderConsideration’s blogColossalTobias van Schneider – creator of Semplice and MyMindFollow Andrew on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesMailchimp – the popular email marketing platformRazorfish, Chase, Scholastic, PlayStation – Gene’s previous places of workEpisode 26: Bridging the Gap Between Designers and Developers with Roger DudlerMailchimp's style guide on Voice & ToneFigma – a vector graphics editor and prototyping toolMiro – a visual collaboration toolQualtrics – Voice of the Customer toolUserlist – Jane’s SaaS productFollow Gene on LinkedInBecome Gene’s mentee at ADPListThis episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSparkifico – Becky's research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular survey toolsQUAID – an online tool that helps evaluate survey questionsQuestionnaire Design – a book by Ian BraceFollow Becky on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do we bring fun into our work and design? Our guest today is Rafa Conde, founding designer at Along Video. You’ll learn strategies on how to design freely within bounds, elements of design that contribute to delight, tips on how to manage time with the goal of enjoyment, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAlong — Rafa’s productEpisode 240: Designing for Play & Delight with Richard WardSam Soffes, Bryn Jackson — Rafa’s co-foundersNetlify, GitHub — good examples of fun design​​Bringing Up Bébé — a book by Pamela Druckermanrafa.design — Rafa’s personal siteHand Mirror — Rafa’s Mac AppBooby Track — a breastfeeding appLayout.fm — Rafa’s podcastFollow Rafa on TwitterThis episode is brought to you by Zeplin. Design tools can do almost anything, and with Zeplin they can go even further. Don’t spend any of your time preparing design files for your team — just let Zeplin do it for you! No more dealing with unnecessary layers to show user journeys, explain intent, or organize screens. Get started for free at zeplin.ioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesMeasureSchool — Julian’s membership companyMixpanel, Kissmetrics, Amplitude — popular analytics toolsGA4 — the new version of Google AnalyticsGoogle Tag Manager, Google Data Studio, Google Search Console — adjacent Google data productsMeasure Masters — Julian’s MeasureSchool membership programSubscribe to the MeasureSchool YouTube ChannelFollow Julian on TwitterFollow MeasureSchool on TwitterSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we design effectively for stressful situations, like life and death ones? Our guest today is Katie Swindler, design strategist at Allstate. You’ll learn the role of human intuition in high-stress situations, how to use visuals and sounds in life and death design, what situations warrant special design decisions, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLife and Death Design — Katie’s bookAllstate — Katie’s place of workRosenfeld Media — Katie’s publisher“Sound Icons” — a chapter in Katie’s bookSources of Power: How People Make Decisions — a book by Gary KleinThinking, Fast and Slow — a book by Daniel KahnemanHumankind: A Hopeful History — a book by Rutger BregmanConflict: How Soldiers Make Impossible Decisions — a book by Neil D. ShortlandFollow Katie on TwitterFollow Katie on LinkedInToday’s SponsorThis episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCredo — John’s product, a marketplace for agenciesEditorNinja — John’s new companyHow to Edit Content with Kieran TieUserlist Consultants DirectoryThe Cold Start Problem — book by Andy ChenEmail Automation Data & Integrations with Colin NederkoornFollow John on TwitterEmail John at john@getcredo.com  or john@editorninja.comSponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can play and delight be an afterthought? Or must they be integral to a product from day one? Our guest today is Richard Ward, chief design officer at Otter.ai. You'll learn how to balance designing for delight and utility, how to bring joy to product users, ways to get design inspiration, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesOtter.ai — Richard’s place of workFrog Design, MetaLab — famous design agenciesDonut, Bonusly — examples of playful toolsEpisode 91: Meaningful Motion in UX with Adrian ZumbrunnenPitch — a presentation design toolDribble, Product Hunt, Design Sprint Kit — resources for design inspirationOutline — Google’s tool for VPNPage Flows — a collection of UX flowsRetool — a tool for quickly building internal toolsCareers at Otter.aiOtter.ai free trialToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDreamdata — Steffen’s productTrustpilot — a popular review platformB2B go-to-market benchmarks 2022 — a study by DreamdataHubSpot, Segment — marketplaces to list your productICP — ideal customer profileCapterra, G2 — other popular review sitesFollow Steffen on LinkedInTry Dreamdata for freeSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.