

UI Breakfast: UI/UX Design and Product Strategy
Jane Portman
Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
Episodes
Mentioned books

May 13, 2022 • 40min
Episode 239: Product Management for UX with Christian Crumlish
Can designers succeed in managing products? Is it a natural path forward? Our guest today is Christian Crumlish, product consultant and the author of Product Management for UX People. You'll learn how product managers benefit from UX knowledge, how and when startups should focus on their PM efforts, tips for learning product management as a designer, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesProduct Management for UX People — Christian’s new bookEllen Chisa — Christian’s role modelVirality metricRich Mironov — another of Christian’s mentorsFollow Christian on TwitterFollow Christian on LinkedInUse promocode UIBREAKFAST0222 for a discount on Christian’s bookToday’s SponsorThis episode is brought to you by InVision. The future of work is not about getting things done in one specific way. The future of work is collaborative, where everyone’s strengths can fuel the entire team. That’s where InVision comes in. InVision brings teams and tools together in one real-time collaborative workspace. From kickoffs to handoffs, InVision makes work more inclusive, creative and impactful. Try it for free at invisionapp.com/go/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

May 6, 2022 • 43min
BDTP. SEO for B2B SaaS with Pawel Grabowski
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSmashing Copy — Pawel’s SEO-focused Content Agency for SaaSLink Building Strategy with Alan SilvestriFollow Ruben Gamez on Twitter for SEO adviceHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistSEMrush, Google Search Console, AccuRanker — SEO tools Pawel usesTopic clusters — pieces of content arranged around a central themeBook a call with Pawel at Smashing CopySponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Apr 29, 2022 • 42min
Episode 238: The Allied Team Model with Anthony Armendariz
Today we explore “the allied teams” model, which combines the benefits of a design agency and an in-house team. Our guest is Anthony Armendariz, co-founder and head of design at Funsize. You'll learn how Anthony finds designers in a competitive hiring landscape, why enterprise clients still value agency work, what team structures work best within large companies, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFunsize — Anthony’s design agencyFunsize Ventures — Anthony’s design-for-equity partnershipsEpisode 228: Design Advisory with Brian LovinGeneral Assembly, Designlab — famous design bootcampsListen to The Hustle PodcastFollow Funsize on InstagramFollow Anthony on TwitterFollow Anthony on LinkedInToday’s SponsorThis episode is brought to you by InVision. When collaboration thrives, work becomes more inclusive, creative and impactful. Whether it’s strategic plans or spontaneous brainstorms, InVision brings all your people, tools, and ideas together in one real-time collaborative workspace. InVision makes it easy for teams to connect, align, and do incredible work–together. Try it for free at invisionapp.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Apr 22, 2022 • 43min
BDTP. Link Building Strategy with Alan Silvestri
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesGrowth Gorilla — Alan’s companyAhrefs, Majestic SEO — tools for link analysisHARO, Help a B2B Writer — platforms that connect journalists and bloggers with industry experts (typically rewarded with a backlink)Follow Alan on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Apr 19, 2022 • 37min
Episode 237: UX Writing vs. Content Design with Yuval Keshtcher
Why do UX writers still use different words to describe their own craft? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn how this ecosystem operates, what companies are leading the way with their guides, numerous books and resources to help with UX writing and content design, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesUX Writing Hub — Yuval’s educational platformEpisode 134: UX Writing with Yuval KeshtcherEpisode 155: Writing Microcopy with Yael Ben-DavidUX Writing vs. Content DesignSmashing Copy — SEO consultancy, also doing “content strategy”Atomic Design — a book by Brad FrostSketch, Adobe XD, Figma — popular design toolsIntuit’s content design systemTop 16 Content Style Guides 2022 (and How to Use Them)Mailchimp content style guideMonzo content style guide by Harry AshbridgeStrategic Writing for UX — a book by Torrey PodmajerskyContent Design — a book by Sarah RichardsMicrocopy: The Complete Guide — a book by Kinneret YifrahNicely Said: Writing for the Web with Style and Purpose — a book by Nicole Fenton and Kate Kiefer LeeUX Collective on MediumMeasure What Matters — a book by John DoerrUX Writing Hub Free CourseWriters in Tech podcastUX Writing Hub blog Don’t Make Me Think — a book by Steve KrugJust Enough Research — a book by Erika HallPredictably Irrational — a book by Dan ArielyNudge — a book by Richard ThalerThe Hook — a model by Nir EyalNielsen Norman Group — world leaders in research-based user experienceThe UX Writing AcademyFollow Yuval on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Apr 8, 2022 • 33min
BDTP. Conversion Copywriting with Chris Silvestri
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesConversion Alchemy — Chris’s copywriting and design businessQuinn Zeda — founder of Conversion CrimesClickUp — an example of a cohesive experienceHotjar, Smartlook — tools for measuring user behaviorClickUp, Balsamiq — examples of great blog designBaymard Institute — group that has research on usability studiesCopyhackers — a popular resource for conversion copywritersMECLABS Institute — resource for understanding buying behaviorConversion Alchemy Journal — Chris’s daily newsletter Follow Chris on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

9 snips
Apr 5, 2022 • 38min
Episode 236: Customer Development with Michele Hansen
How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDeploy Empathy — Michele’s bookSoftware Social — Michele’s podcastThe Mom Test — a book by Rob FitzpatrickLean Customer Development — a book by Cindy AlvarezInterviewing Users — a book by Steve PortigalFollow Michele on TwitterToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Mar 21, 2022 • 34min
Episode 235: UX Hiring with Sarah Doody
How can UX designers position themselves to land the best suitable roles? Our guest today is Sarah Doody, UX researcher, designer and founder of Career Strategy Lab. You'll learn what companies look for when they are hiring designers, tips for crafting your portfolio, creative ways to scope projects before starting, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesCareer Strategy Lab — Sarah’s six month UX career acceleratorEpisode 42: Hiring for UX Positions with Sarah DoodyShopify, Gusto — examples of companies who build reputations as employersHelp! Is There a Cardiothoracic Surgeon in the Room? — an article by Jared Spool on T-shaped professionalsDon’t Make Me Think — a book by Steve KrugFollow Sarah on TwitterFollow Sarah on InstagramSubscribe to Sarah on YouTubeToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Mar 9, 2022 • 28min
Episode 234: Asynchronous Communication with Brian Casel
How can asynchronous conversations help us achieve work goals? Our guest today is Brian Casel, founder of ZipMessage. You'll learn why async is so important for remote workers, how it can improve your hiring process, where realtime calls still work better, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesZipMessage — Brian’s product, a tool for asynchronous communicationAudience Ops, ProcessKit — Brian’s previous productsEpisode 85: Validating Your SaaS Product with Brian Casel2021, a 'shake-up' yearHow Stripe Manages Remote & Hybrid Work and CultureBasecamp, Tailwind CSS, Userlist, SavvyCal — several product inspirations for BrianEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerSend Brian a ZipMessageFollow Brian on TwitterBootstrapped Web — Brian’s podcast with Jordan GalOpen Threads — Brian’s personal podcastToday’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

4 snips
Feb 25, 2022 • 37min
BDTP. Building in Public with Noah Bragg
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPotion — Noah’s productNotion — a popular knowledge management toolJustin Jackson of Transistor and Megamaker, Damien Chen of Testimonial, Kenneth Cassel of Vim.so, JR of Flurly — examples of those building in publicNoah’s YouTube ChannelScreenFlow — a video editing toolTwitter Notion CommunityNotion’s Facebook groupFollow Noah on TwitterSponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.