

Evergreen Marketing (formerly CarrotCast)
Trevor Mauch, Carlos Zamora
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it.
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/podcast - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it.
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/podcast - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Episodes
Mentioned books

May 23, 2024 • 40min
How To Leverage Expertise and Experience in Content | EEAT Pt 1
If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing this really well. Listen in!
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 14, 2024 • 40min
Serve the Seller: Giving Money BACK After a Deal + Transparent Negotiation w/ Seth Rouch
What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve a seller and help them out when they needed it most, plus talk about how his transparency in negotiation helps him win over sellers with ease.Mentioned in this episode:Seth's Carrot Site: https://www.sethbuyshouses.net/
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 9, 2024 • 38min
Why are Carrot Sites Text Heavy? | Long Form vs Short Form Copy
How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in!
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 2, 2024 • 22min
Lead-Gen Goldmine: How Pay-Per-Lead Maximizes ROI
Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts.You can find Property Leads and our other trusted partners in the Carrot Marketplace at marketplace.carrot.com!
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 30, 2024 • 50min
Consistent SEO Leads from Omni-Channel Marketing Step-by-Step w/ Laurel Sagan
As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how she's found & retained world-class talent, and so much more. Enjoy!Mentioned in this episode:Laurel Buys Houses Carrot Site: https://www.laurelbuyshouses.com/10X T.V.: https://marketplace.carrot.com/services/managed-tv-ads-10xtv/Need an executive or personal assistant? https://thekickassistant.com/The 12 Week Year Book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Laurel on Facebook: https://www.facebook.com/laurelbuyshousesSacramento/Laurel on LinkedIn: https://www.linkedin.com/in/laurelsagen/
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 25, 2024 • 47min
Page Speed: How to Keep Your Site Loading FAST
How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in.
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 19, 2024 • 49min
Building Your First Backlinks & Citations
This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in! Mentioned in this Episode:Your first citations: https://help.carrot.com/tutorial/citations/Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnXvCuA_YVrfCarrot site audit: https://carrot.com/site-audit/https://www.thehoth.com/https://www.connectively.us/
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 16, 2024 • 45min
General Contractor Closes 2 Carrot Deals His First Month w/ Chris Tighe
Chris is a general contractor who switched over to Carrot from his Hubspot website which "looked cool but was getting [him] no leads." He spent one weekend making Carrot work for his construction business and just four days after launching he got his first lead that turned into a signed contract. And another one a few weeks later that turned into a $150k remodel project! Listen in to find out how Chris is crushing content marketing & SEO to help him scale his construction business.
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 12, 2024 • 59min
SEO On-Page Optimization 101
When it comes to optimizing your content to rank well in Google, what matters most? We cover the foundation, the dos & don'ts of keyword density, headings, meta descriptions, and more! Doing this handful of things right across all of your content is critical if you're just starting your SEO journey. Listen in!
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 9, 2024 • 48min
What I Learned From 1,000 Carrot Leads w/ Daniel Cabrera
Daniel has generated over 1,000 Carrot leads through his Carrot Lead Generation hub, a.k.a. website. He's usually ranked number one in his competitive market of San Antonio, Texas. In our conversation, we talk about:The first steps Daniel took in SEO in the first 90 days and first yearWhat he would do differently in his marketing if he had to start all overHow negotiating with his SEO leads is very different (and easier) than other lead sourcesHow Daniels's "buy box" has evolved over the years and he's able to make use of every lead he generatesWhat Daniel is doing to flip the stigma around wholesaling and real estate investingMentioned in this Episode:Daniels' Carrot site: https://www.sellmyhousefastsatx.com
➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


