
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Apr 19, 2024 • 49min
Building Your First Backlinks & Citations
This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in! Mentioned in this Episode:Your first citations: https://help.carrot.com/tutorial/citations/Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnXvCuA_YVrfCarrot site audit: https://carrot.com/site-audit/https://www.thehoth.com/https://www.connectively.us/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 16, 2024 • 45min
General Contractor Closes 2 Carrot Deals His First Month w/ Chris Tighe
Chris is a general contractor who switched over to Carrot from his Hubspot website which "looked cool but was getting [him] no leads." He spent one weekend making Carrot work for his construction business and just four days after launching he got his first lead that turned into a signed contract. And another one a few weeks later that turned into a $150k remodel project! Listen in to find out how Chris is crushing content marketing & SEO to help him scale his construction business.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 12, 2024 • 59min
SEO On-Page Optimization 101
When it comes to optimizing your content to rank well in Google, what matters most? We cover the foundation, the dos & don'ts of keyword density, headings, meta descriptions, and more! Doing this handful of things right across all of your content is critical if you're just starting your SEO journey. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 9, 2024 • 48min
What I Learned From 1,000 Carrot Leads w/ Daniel Cabrera
Daniel has generated over 1,000 Carrot leads through his Carrot Lead Generation hub, a.k.a. website. He's usually ranked number one in his competitive market of San Antonio, Texas. In our conversation, we talk about:The first steps Daniel took in SEO in the first 90 days and first yearWhat he would do differently in his marketing if he had to start all overHow negotiating with his SEO leads is very different (and easier) than other lead sourcesHow Daniels's "buy box" has evolved over the years and he's able to make use of every lead he generatesWhat Daniel is doing to flip the stigma around wholesaling and real estate investingMentioned in this Episode:Daniels' Carrot site: https://www.sellmyhousefastsatx.com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 5, 2024 • 50min
How Much SEO does Carrot Do For Me?
Maybe you're not yet a Carrot member or you're new to Carrot, but you're wondering -"what do I need to buy to get ranked in Google ...how much SEO does Carrot do for me?" The short answer is - there's no automatic shortcut to banking #1. But the good news is, a lot of the foundational work is done for you. Today Trevor & Brady break down the fundamentals so you can understand what time OR money you need to put in, in order to rank and get results with Carrot & SEO.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 29, 2024 • 48min
How to Write High-Ranking Content Using AI
How do you use ChatGPT & Carrot's tools to create content in less time that has real potential to rank in Google? Trevor & Brady share Google's stance on AI-generated content, how to make sure your content is unique, and what mistakes to avoid when using AI for content creation. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 21, 2024 • 46min
How to Pick your First SEO Keywords
With a million keywords to rank for in Google, how do you decide what's going to generate you the most leads? Trevor & Brady share a simple & powerful method for keyword research if you're just getting started with SEO.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 19, 2024 • 46min
The Polite's of A&E's 50/50 Flip: From Wholesaling to 66 Units + GOLD Marriage Advice
The way Krystal & Dedric Polite run their marriage and their business is something we could all aspire to. Sure it's cool being on a T.V. show (A&E's 50/50 Flip) and having a $5M real estate portfolio, but the gold nuggets I picked up in my conversation with them were about having a crystal clear vision backed by a purpose beyond themselves, their counter-culture, yet effective approach to dating that has allowed their marriage to thrive, and how they've managed their finance as they went from W2 to wholesaling to flipping and owning multiple businesses. I hope you enjoy this as much as I did. Listen in for a true behind-the-scenes look!Dedric & Krystal are stars of the house-flipping reality TV show 50/50 Flip on Hulu & A&E. The Polites are rare keynote speakers, coaches & entrepreneurs who actually own & operate multiple highly profitable 7 figure businesses.Mentioned in this episode:The Polite's free training on how to make money wholesaling houses without tons of cash or credit: https://politewealthportal.com/vsl-lpThe Polite's 4-Week LIVE Virtual Wholesaling Accelerator: https://politewealthportal.com/4weekwholesalingacceleratorThe Polite's Renovational Wealth Facebook Community: http://www.Facebook.com/renovationalwealthacademyThe Polite's Carrot Site: https://www.politeproperties.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 15, 2024 • 33min
Get Leads NOW with PPC & Facebook Retargeting
Why and when should you even care about starting Google and Facebook Ads? Trevor & Brady break down the first steps of what to focus on when it comes to paid lead generation, so you can supplement your SEO by getting motivated leads quickly.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 13, 2024 • 30min
7 Site Conversion Killers & Credibility Boosters
Not-so-obvious, tactical tips on how NOT to destroy your site conversion. Trevor & Brady share shed light on the biggest causes as to why you might not be converting visitors into leads, so you can understand the exact content & formatting you need if you want a high-performing site. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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