Evergreen Marketing (formerly CarrotCast) cover image

Evergreen Marketing (formerly CarrotCast)

Latest episodes

undefined
Jul 11, 2024 • 53min

How to Create a Compelling Value Proposition as a Real Estate Investor

If you're getting ghosted by prospects and losing deals to competition based on price alone, it's likely because of you're value proposition. Trevor & Brady dive into the marketing psychology of why this matters, how to create a compelling value proposition that wins more deals, along with real examples from other real estate investors that you can implement & reverse engineer. Let's dive in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jul 9, 2024 • 48min

[GREATIST HITS] 8 Factors of the 5 Highest-Converting Carrot Websites: ANALYZED w/ Katie Stapko

We reverse-engineered the top 5 highest-converting websites from Investors using Carrot to generate motivated seller leads SO THAT you can see exactly what it takes to do the same. I think you'll be surprised by the simplicity of the commonalities. Let's dive in! Get more content about design & conversion at Carrot.com/convert ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jun 27, 2024 • 36min

The Landscape of SEO & AI: What it Means For You

Marketers love to say "SEO is Dead" or any marketing method for that matter. But is it true? Trevor & Brady talk about the future of SEO, what it means for you if you rely on SEO for lead gen, and what you should be paying attention to stay ahead of the curve. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jun 25, 2024 • 51min

Run Your Business on Autopilot: Steve's Journey from Wholesaler to Selling a Portfolio

Steve Rozenberg had 1 dream as a kid: fly big planes. He accomplished that dream, but had to pivot to real estate investing after the tragic events of 9/11 left him furloughed. I had him on the show to share how he used the skills, systems, and process of a pilot to build & scale a portfolio, that he would end up selling to venture capitalists. He's quite the accomplished investor who started as a wholesaler who knows nothing and now teaches other investors how to treat their business like a pilot by leading & systematizing like nobody else. Mentioned in this episode:Give to Steve's foundation: https://livelikejett.com/Work with Steve: https://steverozenberg.com/Need coaching for your RE biz? See if Carrot's EPIC program is a fit for you. Carrot.com/epic ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jun 20, 2024 • 50min

Build Your SEO Machine: An SEO Expert's Process for Higher Rankings w/ Nathan Gotch

In case you missed last week's live Carrot Summit, we had the chance to talk with one of the leading experts in SEO - Nathan Gotch. He walked us through his process for keyword research, how to prioritize your SEO efforts, how to stand out as the SEO & AI landscape changes, and more pro tips. In lieu of our weekly live show, I hope you enjoy this special conversation we've pulled out of the Summit recordings vault :)  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jun 11, 2024 • 36min

Starting Over after 15 Years of Wholesaling - What Alex Pardo Would Do Differently

Alex Pardo ran a successful wholesaling business for over 15 years, generating millions in profit. We had a chance to ask him about what worked and what didn't for marketing, hiring, scaling, and everything in-between! If you're just getting started wholesaling real estate, listen in to save yourself some of the headache Alex ran into & learn how to replicate what worked really well for him! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
Jun 6, 2024 • 44min

7 Ways to Build Trust On Your Site (For Prospects & Google) | EEAT Pt 3

If you want more business from your website, you need to build more trust. The nuances of how you position the trustworthiness of your company online have a dramatic impact on your ability togenerate leads. Trevor & Brady break down 7-10 actionable steps you can take to build more trust on your website that will be on the basics of adding testimonials and personalizing your content. Listen in to get our ninja tips to rank higher in Google and convert more visitors into warm prospects. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
May 30, 2024 • 33min

Creating Authority with Your Website | Googles EEAT Pt 2

In Google's eyes, What does it mean to be an "authority?" Today Trevor & Brady share actionable ways to increase authority on your website and talk about how to approach authority from a holistic marketing sense so that you can build a brand bigger than just SEO. We also share a little bit about the recent Google leak! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
May 28, 2024 • 36min

3 New Ways Josue Uses Carrot to Generate Profitable Leads & Rank #1

The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his websites & how he monetizes a variety of leads, how he's held his rankings by staying hyper-local and leveraging his credibility, and how he prioritizes his SEO efforts. We also touch on his journey from a newbie investor to a respected developer. Listen in if you want leads & deals like Josue! Mentioned in this episode:Josue's Carrot Site: https://www.velneydevelopment.com/Josue on twitter: https://twitter.com/velneydevJosue on Facebook: https://www.facebook.com/profile.php?id=100060571653411Josue on IG: https://www.instagram.com/josue_velney/?hl=enAbout Josue:Josu’e Velney is the Owner/CEO of Velney Development LLC, a VBE & MBE-certified real estate development company based in Somerville, MA. Josu’e also serves as the Owner/Construction Manager of Velney Construction LLC. Before his entrepreneurial ventures, Josu’e served as a Lieutenant/EMT for the City of Somerville Fire Department and in the United States Marine Corps. He holds a Bachelor'sDegree in Building Construction Management from Wentworth Institute of Technology. Josu’e has received numerous awards and recognition for his achievements. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
undefined
May 23, 2024 • 40min

How To Leverage Expertise and Experience in Content | EEAT Pt 1

If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing this really well. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app