
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Jun 6, 2024 • 44min
7 Ways to Build Trust On Your Site (For Prospects & Google) | EEAT Pt 3
If you want more business from your website, you need to build more trust. The nuances of how you position the trustworthiness of your company online have a dramatic impact on your ability togenerate leads. Trevor & Brady break down 7-10 actionable steps you can take to build more trust on your website that will be on the basics of adding testimonials and personalizing your content. Listen in to get our ninja tips to rank higher in Google and convert more visitors into warm prospects.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 30, 2024 • 33min
Creating Authority with Your Website | Googles EEAT Pt 2
In Google's eyes, What does it mean to be an "authority?" Today Trevor & Brady share actionable ways to increase authority on your website and talk about how to approach authority from a holistic marketing sense so that you can build a brand bigger than just SEO. We also share a little bit about the recent Google leak!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 28, 2024 • 36min
3 New Ways Josue Uses Carrot to Generate Profitable Leads & Rank #1
The real estate investing space has become more competitive when it comes to SEO. But, Josue, a real estate developer & investor out of Boston has shifted his 3 Carrot websites to go after low-hanging fruit that other investors are ignoring. We talk about what he's done to rank #1 in Google for a variety of terms, the different use cases for his websites & how he monetizes a variety of leads, how he's held his rankings by staying hyper-local and leveraging his credibility, and how he prioritizes his SEO efforts. We also touch on his journey from a newbie investor to a respected developer. Listen in if you want leads & deals like Josue! Mentioned in this episode:Josue's Carrot Site: https://www.velneydevelopment.com/Josue on twitter: https://twitter.com/velneydevJosue on Facebook: https://www.facebook.com/profile.php?id=100060571653411Josue on IG: https://www.instagram.com/josue_velney/?hl=enAbout Josue:Josu’e Velney is the Owner/CEO of Velney Development LLC, a VBE & MBE-certified real estate development company based in Somerville, MA. Josu’e also serves as the Owner/Construction Manager of Velney Construction LLC. Before his entrepreneurial ventures, Josu’e served as a Lieutenant/EMT for the City of Somerville Fire Department and in the United States Marine Corps. He holds a Bachelor'sDegree in Building Construction Management from Wentworth Institute of Technology. Josu’e has received numerous awards and recognition for his achievements.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 23, 2024 • 40min
How To Leverage Expertise and Experience in Content | EEAT Pt 1
If you want your content to rank AND convert, you can't ignore Google's "E.E.A.T." - This is a 3 part series on actionable ways of ensuring your content has adequate Experience, Expertise, Authority, and Trust. Today we give away Chat GPT prompts that make it easier to create stellar content that ranks, explain why all of this even matters, and share real examples of Carrot members who are doing this really well. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 14, 2024 • 40min
Serve the Seller: Giving Money BACK After a Deal + Transparent Negotiation w/ Seth Rouch
What real estate investor would be crazy enough to give a chunk of their profits back to the house seller after closing a deal? Seth would. His refreshing approach to investing has helped him not only consistently close profitable deals, but to gain a sense of fulfillment & peace. I invited him to share a story about how he was able to truly serve a seller and help them out when they needed it most, plus talk about how his transparency in negotiation helps him win over sellers with ease.Mentioned in this episode:Seth's Carrot Site: https://www.sethbuyshouses.net/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 9, 2024 • 38min
Why are Carrot Sites Text Heavy? | Long Form vs Short Form Copy
How much text do you need on a page to rank? what about converting a website visitor into a lead? Trevor & Brady demystify word count, talk about why Carrot sites are so "wordy," and when to use long-form copy vs. short-form. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 2, 2024 • 22min
Lead-Gen Goldmine: How Pay-Per-Lead Maximizes ROI
Want to supplement your Evergreen SEO efforts with quality leads, fast? Pay-Per-Lead is a great way to do that. Andy Kolodgie & Brady talk about how to vet a pay per lead company, insider tips on how to get leads cheaper, and other tips to help you get the max ROI from your paid marketing efforts.You can find Property Leads and our other trusted partners in the Carrot Marketplace at marketplace.carrot.com!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 30, 2024 • 50min
Consistent SEO Leads from Omni-Channel Marketing Step-by-Step w/ Laurel Sagan
As a real estate investor in Sacramento for over 25 years, Laurel has learned a thing or two about online marketing. Today she walks us through her journey starting with Carrot 8 years ago and shares the exact steps she took to build a highly memorable brand with an omnichannel marketing approach one step at a time. We talk about how she's niched down on hoarder homes & community development, how she's found & retained world-class talent, and so much more. Enjoy!Mentioned in this episode:Laurel Buys Houses Carrot Site: https://www.laurelbuyshouses.com/10X T.V.: https://marketplace.carrot.com/services/managed-tv-ads-10xtv/Need an executive or personal assistant? https://thekickassistant.com/The 12 Week Year Book: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234Laurel on Facebook: https://www.facebook.com/laurelbuyshousesSacramento/Laurel on LinkedIn: https://www.linkedin.com/in/laurelsagen/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 25, 2024 • 47min
Page Speed: How to Keep Your Site Loading FAST
How much does site speed matter for SEO & conversion? How fast is fast enough? What can I do to keep my website loading fast? We're covering all of this and the nitty-gritty of website page speed! Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 19, 2024 • 49min
Building Your First Backlinks & Citations
This one is packed! We're talking about how to get backlinks, how many you need to rank, buying vs building, and creative ways to get high-authority backlinks with less effort. Listen in! Mentioned in this Episode:Your first citations: https://help.carrot.com/tutorial/citations/Google Business Optimization: https://youtu.be/F6w1HFatej0?si=SUcBZnXvCuA_YVrfCarrot site audit: https://carrot.com/site-audit/https://www.thehoth.com/https://www.connectively.us/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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