Evergreen Marketing (formerly CarrotCast)

Nobody wants to lose their hard-earned spot in the top 10 of Google search results. But, what do you do when your rankings take a dive? This week, Mallor & Brady walk you through exactly what to do & the top causes of lost rankings, so you can climb the rankings with a plan instead of panic.Helpful resources related to this episode:Carrot's jam-packed new SEO tools: https://carrot.com/blog/search-performance-and-site-audit/Written guide to dropped rankings: https://carrot.com/blog/real-estate-seo-rankings-drop-guide/How to improve your rankings: https://help.carrot.com/tutorial/seo-basics/improving-rankings/Good/Better/Best case scenario blog posts: https://help.carrot.com/tutorial/automated-content-library-guidance/automated-content-library-making-a-good-better-best-blog-post/How to write "unique" content:   https://help.carrot.com/tutorial/writing-unique-content/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Want to convert more website visitors into leads who are educated & ready to close? Having the right blog content on your site is proven to boost conversion! But, not just any strategy will work. Today we're breaking down why blogs are still a relevant and powerful marketing tool, the do's and don't of how to use them, and what to post! Mentioned in this Episode: Carrot's content Tools: https://carrot.com/features/content-tools/ More in-depth blog strategy: https://help.carrot.com/tutorial/blog-content-strategy/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

If you want a consistent & more profitable exit strategy for your properties but don't want the headache of short-term rentals, midterms might be the thing for you. Shona has cracked the code and learned how to get properties & landlords coming to her, locking in tenants quickly, turning over properties in a day, and getting 2-3X return vs other exit strategies. We cover which properties work well, how to find renters, what marketing is working, and more! Listen in Connect with Shona: https://www.shesgotassetshq.com/Shona's podcast: https://podcasts.apple.com/us/podcast/shes-got-assets-real-estate-investing/id1612781071Shona's Carrot site for motivated sellers: https://cedarandporchinvestmentsseller1.carrot.com/  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Trying to figure out what will move the needle regarding SEO can be muddy. Thankfully, there's an easy way! We're going to share some brand-new tools this week & show you:How to get key insights into your website's performance in Google search results, so you can identify top-performing content & laser-focus your SEO effortsHow to run an audit of your site & uncover opportunities for optimizationHow to turn all of this into a real game plan to climb the ranks of Google, so you can generate more motivated leads.Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

How do you get authentic testimonials, more easily, in a way that leads to more trust and closed deals? This week we’re talking about how to get ’em, what to say, and how to leverage them on your site, so you can create a repeatable process that will pay huge dividends and put your brand above the competition. Listen in!  ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Wholesaling as we know it is getting harder in some states. Regulation is changing, marketing is changing, and seller's attitudes are changing. The question is, how do you keep up? I brought our friend Steve Trang on the show to talk about new, creative exit strategies, what the future of our industry looks like, and how to get into a mindset of adapting and pivoting. We also got to learn about what made Steve laser-focused, with more energy & clarity than he's ever had in his career. I think you'll like it. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

"Should I send traffic from paid marketing to my home page or a landing page?" "What should a landing page have on it?" We get these questions all the time! That's why we're sharing the data for what works best, along with what your pages should look like to convert the most visitors into leads, so you can make the most of your your marketing dollars. Let's demystify this and get you back to closing deals! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

If you want to make the most of a PPC (Google Ads) campaign, so you can get motivated leads in the door fast, this one's for you. Tim Oppelt of Wholesaling PPC & Brady share the biggest mistakes investors make, top pro tips for running a successful campaign (which means lower cost & better lead conversion for you), and set expectations for lead cost, volume, and lead quality. Let's dive in! Work with Tim in the Carrot Marketplace: https://marketplace.carrot.com/services/wholesaling-ppc/ ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

So you want to take your business nationwide and start attracting motivated seller leads from all over the country? Is it doable? Absolutely. It might even be easier than competing locally, in some ways. Today, Bryan Sekine shares his roadmap for how to rank & attract motivated seller leads nationally. We talk about how to structure the pages on your website for various markets, what content to create, how to approach backlinks, and the biggest mistakes to avoid when going national. Listen in!Work with Bryan from Fox & Owl Marketing in the Carrot Marketplace: https://marketplace.carrot.com/services/fox-owl-marketing-seo/The "should I water my foundation in Texas" article from Bright Bid Homes: https://www.brightbidhomes.com/blog/should-i-water-my-foundation/---------------------Chapters:00:00 Intro02:16 - National vs Local SEO: Is it Doable?03:45 - The Challenge of Expanding to New States04:25 - Overall Strategy: Launching a National Website08:08 - Common Mistakes & Google Business11:30 - How to Brand for National SEO13:30 - Site Structure and Internal Linking16:49 - Keyword Research Differences Between Local and National SEO19:38 - How to Structure Pages26:44 - Backlink Strategies for National Sites32:58 - Driving Organic Traffic at Scale43:25 - Recap: Top 3 Things to Get National Leads ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

If people visit your website from ANY marketing source and you don't retarget them with low-cost Facebook ads, deals are likely slipping through the cracks. This week, Kiley Newbold, who's run successful ads for investors all over the country, joins us to talk about how we can easily set up a retargeting campaign on Facebook to convert more website visitors into valuable leads, as well as best practices for your Facebook ads. Listen in! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.