

Evergreen Marketing (formerly CarrotCast)
Brady Winder, Trevor Mauch
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Episodes
Mentioned books

Mar 27, 2018 • 50min
EP 94: How to Create Power Habits in Your Life w/ Geoff Woods, Vice President of The ONE Thing
on this episode of this CarrotCast, I asked Geoff Woods from The ONE Thing Podcast and The ONE Thing Company to come on here. We have some awesome breakthroughs on this call. Geoff goes into a section towards the end of this call where he starts asking me some questions that gets pretty personal. Honestly, if you're watching the video version of this, my eyes started tearing up a little bit, and it hit me pretty good because I know those are things that I need to work on better. From this call, I'm going to be going home, doing something Geoff asked me to do on this call and taking the picture and sending it to him to show that I followed through on what we had talked about. You're going to be picking up lots of amazing nuggets on this podcast, some great resources, how to create power habits in your life, how to go out there and focus on the things that are important. Also, you're gonna be hearing some amazingly powerful stories with Geoff and myself on how you can just live and be a better person, a better entrepreneur. How you can actually spend the time that you have right now today on the things that actually matter. Because odds are, you're not. So, without further ado, I'm gonna welcome on Geoff Woods from The ONE Thing Podcast, and when I talk about serendipity when I talk about things happening for a reason, we explain a short story in there, but I set the intention after listening to his podcast back in October. I said, "Man if I could ever meet that guy and have him ask me these questions that would be amazing." Three weeks later we had no clue, but three weeks later I walk into an office in Boise, Idaho. The very first person I see and the very first nametag I see is Geoff Woods. Now, he lives in Austin, Texas. I had no clue he was going to be there and with this happenstance, we have built a relationship. They're doing amazing things so also check out their podcast, . Also, go to the and give us a rating and review. And, be sure to let us know how we're doing. We appreciated your feedback!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 20, 2018 • 11min
EP 93: [CarrotCamp Announcement] Mastermind + Implementation + Lifestyle = CarrotCamp
We have a pretty exciting announcement for you today. Our first ever Carrot event, CarrotCamp, was such a hit last October that we've decided to do it again this year out here at CarrotHQ in beautiful Roseburg, Oregon on May 21st - 22nd. CarrotCamp isn't for most investors... but head over to see the video and info on CarrotCamp: Spring 2018... and grab your seat before they're gone. We sent an email to a few dozen people on the CarrotCamp "waitlist" and 4 of the 10 spots filled up already this week. Don't wait! Check it out at and get on the list today! Visit
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 6, 2018 • 25min
EP 91: The One Core Thing to Simplify Your Life, Be Happier, Make a Bigger Impact, and Grow Your Income
There is one core thing in my life that has lead to more happiness and more business success. Something you probably already have heard. I heard it, but didn’t pay attention to it. Why? It’s really really easy in life to stay focused. It's even harder to know what to focus on. A little bit of success can lead to more. Bigger distractions. When your brain has to think about a large number of little things, it doesn’t allow you to open up to bigger things. Sometimes it takes getting a reality and mortality check, to shake things up. Then, your work changes. Your life and family attitude changes. It starts to fire you up. You start to focus. You start to declutter your thoughts, remove a large amount of time-wasting items and begin to focus on the big things. Find out more about the “One” thing that I do every year to declutter myself and stay my path. Happiness is simplicity. Use simplicity to your advantage. Enjoy!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 27, 2018 • 1h 18min
EP 90: How 3 Real Estate Investors Are Crushing It While Using Entirely Different Strategies
Good morning, good evening, or good afternoon, whatever time you are listening to this episode of The CarrotCast, and I've got a special treat for you. I was down in Dallas, Texas, had a Mastermind just recently, it was the Investor Fuel Mastermind with Mike Hambright and a bunch of other amazing people. About half the room was Carrot customers, actually. But these people were crushing it, and there were people doing 100, 150 deals a year. There were people that own 400, 500, 600, 700 rentals. There were people that own 1,000 doors on apartments. There were people that were doing some big, big stuff in business and life. And what we did was we did an impromptu podcast with three of the Carrot customers after the Mastermind. We sat down around a table and literally put this cell phone in the middle of the table and the audio quality ended up way, way, way better than I thought it would. But we had a great conversation. We'll introduce you to those three Carrot members here in a bit. The cool thing about it is they all are completely different backgrounds. They all are focusing on different parts of real estate. They all do a lot of different marketing stuff. Blake is actually in Chicago, and he's a non-techie, totally non-techie, 40 years old, closing a bunch of deals. In his past life, he was a turnkey guy, doing a bunch of turnkey stuff and he's pretty much strictly just getting down and dirty and learning the real estate lead-gen side of things. He did a bunch of wholesale deals. He'll talk about how he did it. Jamie. Jamie's actually from Dallas, Texas, did 102 deals in her first full year as a real estate investor in one of the most competitive markets in the country, and she talks about how she's doing it. And she's really hitting things hard, and what her "why" is, because it's not what a lot of other people think. She's not in this to be in it for 5, 6, 7, 8, 9, 10 years. She said, "I want to hit it hard for three or four years, really build a massive stockpile of cash and an asset, then stop and go hang out with family again." But she's doing massive things, $50,000 a month in marketing. She didn't start there, though. She walks up through how she did it. And then we have Rashad out of California, young guy, 25 years old. And he's crushing it, doing bunches of deals, did almost a half a million dollars in gross revenue in 2017, and he talks through how he did it. But we talk about a lot of life stuff, too, so I think you're gonna really enjoy this. One thing I want to toss at you is this: Every single week, I host a webinar. Just go to . And this webinar actually is gonna dive into exactly how these market leaders are doing what they're doing. It's called the Market Leaders Revealed Training. This Market Leaders Revealed call is gonna dive through the data, it's gonna go into exactly what the big people in each market ... even people who are just like the ones in this podcast you're gonna listen to ... what they're doing to get most of their leads and deals in this market. Without further adieu, we're gonna dive into this episode of the .
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 20, 2018 • 19min
EP 89: How To Start Finding Ways To Open Up Closed Doors With Purpose
This week was a pretty darn important week at Carrot. We launched a new feature, had some deep conversations with the team, and it really made me dive deeper into our business and we can help real estate entrepreneurs really take their businesses to the next level. I’ve talked about my 3 F’s in business. Carrot has been build to create freedom, provided financial stability, and allowed flexibility. As we’ve grown, some questions have started to pop up … What happens when the 3 F’s have been achieved and are stable? What is the next step? How do we stay hungry? The Answer: You need Purpose. I mentioned a new resource that we rolled out this week. Our clients now have the option of free SSL on their websites. This new resource makes a HUGE impact on how our members can do business. It was created with a purpose. This purpose ties into our mission, “Add humanity to business and help people regain time for the things that matter.” Members can now spend more time on the things that give them passion rather than having to work on something that doesn’t. Listen to this episode and get into the mindset of opening up some of the closed doors that are holding you back from being the best real estate entrepreneur you can be. Enjoy! Also, go to the and give us a rating and review. Or, find more episodes of the and be sure to let us know how we're doing. We appreciate your feedback!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 13, 2018 • 10min
EP 88: Why Those Who Use Positivity Succeed and Those Who Don’t Fail w/ Trevor Mauch
One of the best ways to start amplifying your business and your life is to start adding positivity to your day… Everyday. Start looking at the world differently and staying away from negativity. Here’s my take on how positivity can make such a major difference on how successful you are. Start taking ownership of your day. Treat your problems head-on and with a positive attitude and you're practically guaranteed to come out on top. Listen to more episodes of the CarrotCast Podcast at
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 6, 2018 • 1h 8min
EP 87: What I Told 53 Local Entrepreneurs About Life, Success, and Happiness w/ Trevor Mauch
Back in 2010, a few years before we launched Carrot, I had an idea and also I had a problem. The big problem I had was we live in rural Oregon, a small town of about 25,000 people called Roseburg. We loved the town. It's such an amazing town, but we couldn't find the people that we wanted to surround ourselves with. We couldn't find the group. We couldn't find the networking opportunities to find other people, especially young people who wanted to make things happen. Myself and a friend, we launched what we called the Young Entrepreneurs Society. The Young Entrepreneurs Society has gone on to be the most active entrepreneur group in all of rural Oregon. There's Portland, Bend, and Eugene, which is pretty much those are the biggest three cities in Oregon, add in Salem, but our small town has one of the most active, vibrant entrepreneur communities in all of Oregon. Why did that happen? It happened because we were crazy intentional with recognizing the need and the importance of community, the need and the importance of surrounding ourselves with other people who are doing amazing things that can help lift us up instead of soloing away in our own offices or in our own buildings. The same year, we started theLoft Entrepreneurs Cowork Space, which is 8,000 square feet, downtown Roseburg, Oregon where Carrot is actually based out of, and we have other amazing, amazing businesses here. The reason I'm saying this is every single month we have what we call Pub Talks. Pub Talks is where between about 40 to 70 people get together here in theLoft, and we actually have an amazing, amazing discussion with the speaker. It just to happened to be that I do the first one every single year. About two minutes into my talk this time, one of my team members came up and also Seth Buechley, a mentor of mine, said, "We've got to get this on audio. We've got to record it." What you're listening to today is an audio recording of that Pub Talk I did in January 2018 just updating people on my journey but also pointing out some of the important things I had to do as a human being, as an entrepreneur to really live a charged life, to really live a life that was going to unleash me into the world so I could make the biggest impact I wanted, so I could make the most income that I could, and then I could also be the happiest in business because I know so many people who are insanely rich bur are insanely unhappy, too. With this talk, the audio quality isn't amazing. It's a little bit muffled in spots because where we put the microphone, but you should be able to hear everything. My voice is a little bit quieter than it normally is in these podcasts, so tune in, maybe turn up your speakers. Also, some of the stuff on here are some things you've probably never heard me talk about before. Hopefully you resonate with some of the message. Some of it won't be really directly connected with you a whole lot. In here when I talk about my Energy Audit Worksheet, which I give out to the live crowd here, you can get that for free as well. That Energy Audit Worksheet changed my life completely in three years by doing this 15 to 20-minute exercise every quarter. Go to oncarrot.com/energy, oncarrot.com/energy, and you can download that same energy audit that literally I do every quarter that absolutely changed my life from being overworked, not really crazy fired up about the individual work that I was doing, no real passion or no real clear purpose in how I was going to go out there and tackle the world with my business, into the opposite of that. Most of the work I do today is energy work. Most of the work I do today really amplifies the impact I want to make in the world. You can do it with that worksheet. I walk people through it in this talk. Hopefully you enjoy this talk. This is a live talk I did here in front of about 50 people here at theLoft. Most of the people in that room were entrepreneurs, they want to be entrepreneurs. There were actually three of our customers there, one of them here locally and two of them that are the largest real estate agents, the number one and number two agent in all of Minnesota five years in a row. They flew in for the week, and they're in the crowd as well. Have an amazing time. Go to oncarrot.com/energy and grab that worksheet. Also, go to iTunes and give us a rating and review. If you enjoy the energy audit, if you enjoy this episode or have enjoyed any of them, help us get over 100 reviews. We're sitting right on the precipice of getting over 100 reviews. Spend the four minutes. Please, please please, go over there. That's how we get this message in front of more people so we can help to change the way people do business. All right, I hope you enjoy the talk.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 30, 2018 • 1h 2min
EP 86: What It Takes To Go From Being Broke to Closing 100+ Deals Per Year w/ Justin Colby
I've got a great, great guest on this episode of the . I've known Justin for years and years. He's actually at my last Mastermind in Sedona Arizona, so I wanted to bring him on to talk about how he's building his business, and what he's really shifted in a big way for 2018. What was working for him to wholesale and flip 100 plus houses last year, is not working for him going into this year quite so much, so he is going to be adjusting those in massive ways. Justin has a great story. He is kind of one of those guys who came from being completely broke, and he talks about a pretty funny story of how he and his friend kind of skirted the car impound people by trading cars multiple states away for a period of time to keep their cars a little bit longer. Some funny, funny stuff, entrepreneur story stuff. He also digs into the mindset and how they scaled their business from doing a couple deals to over a hundred in a year. And they've done 700+ deals so far in their career. He'sbreak down breakdown what's working for them now versus what wasn't. Let's dive into Justin Colby's story on how he went from being broke and struggling to scale his business working five hours a week in his business now, how he formed a great partnership, what to look for in partnerships. All kinds of amazing things!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 23, 2018 • 48min
EP 85: How Krista Sold 144 Homes Last Year in One of the Hottest Markets - Her Strategy and Story w/ Krista Mashore
I was Boise, Idaho, about three or four months back at a mastermind and met amazing, amazing people. Some people literally have businesses doing 50, 100 plus million a year. And people from different types of industries, a little of everything was in there. And there was this lady there that she and I connected, hit it off and said, "We need to hop on and do a podcast." And she's in the real estate market. She's the number one real estate agent in Brentwood, California and sold 144 homes last year. She started like a lot of us start, where your back is against the wall and you really need to go out there and make something of yourself or create a business or create the income. She was the same way. She went through a really, really terrible divorce and some other things and she walks you through that time in her life and how she went on to them build this business. And she also breaks down her marketing strategies. Exactly what she's doing to grow that business. It's very similar to the way we teach. It's using content and it's going after being consistent. But she does it in a very specific way. So we invited her on the podcast, under the CarrotCast, and she is a Carrot customer, by the way, an AgentCarrot customer as we're in BETA, with her and lots of other agents. We're really building out the AgentCarrot platform. Just go to , to get on that. Or if you're listening to this one, AgentCarrot is rolled out, you can go to and join if you're a real estate agent. But we're going to break apart her story, the mindset tricks that she uses that work insanely well for her, to get her mindset orientated and also, what is her marketing mix, that does 150 plus houses a year, as Brentwood California's number one real estate agent. We're going to break all that down in this episode of the CarrotCast. And I think you're going to insanely, insanely enjoy it. All right, without further ado, welcome on Krista Mashore. Find more episodes of the and be sure to let us know how we're doing. We appreciated your feedback!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 16, 2018 • 57min
EP 84: How 5 Non-Negotiables for Your Business (and Life) Made Me A Better Entrepreneur w/ Trevor Mauch and Ed Gandia
*This episode of the CarrotCast was first featured on "" with Ed Gandia. The end of the year setting goals for the months and year ahead is always an exciting time. This time also presents an opportunity to learn more about YOU. What is it that you strive for and value in life and in business? What are your core values? Do they need adjusting? And, what criteria will guide you in those decisions? On this episode of the , Trevor dives into the art of creating a non-negotiable list. With a predetermined set of rules in place, your focus won’t waiver from what you truly believe. How can you start to define what your non-negotiables? Listen and learn how Trevor implemented a plan that worked for him. Maybe it will work for you! Listen in and enjoy!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.