Evergreen Marketing (formerly CarrotCast)

Chris went from Firefighter to employee at a house flipping business making money for his boss, to going it alone (and failing the first time)... and finally made things click and over 2 years went from $0 to $1.4M in revenue. Hear his journey, what made wholesaling finally work for him in a big way, and why he didn't quit when he burned through his whole marketing budget with no results. 3:04 - A look at Christian’s business: wholesaling since 2014, recently launched a private lending arm and property management arm, and plans to launch a full-service investment firm in 2019. 5:11 - How to turn a dead lead into $14,200 of commissions. 6:33 - Growing from $330 gross revenue during his first year to $1.4 million in gross revenue in 2018. 8:12 - From firefighting to real estate: how he made the transition and who helped him on his journey. 11:09 - “My girlfriend found a Groupon deal for real estate license”. 15:31 - Making an incredible comeback from failing as a real estate agent. 16:32 - How to talk with sellers and study the various personality types. 21:01 - How being transparent in your business can get you more deals. 22:45 - Why owning your credibility and reputation will ultimately help you close more deals. 27:34 - Christian's marketing plan for hitting $3 million in revenue this year + His current ROI and cost per deal. 34:31 - What to do when your online leads aren't converting. 36:31 - Christians unique strategy for finding buyers. 46:35 - What’s changing with MLS? 55:03 - How to make more money on the same deals you’re already closing. 58:35 - The one thing you should be focusing on as an entrepreneur. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

"How can I compete with Zillow when it comes to SEO?" Adrian Nez, an industry expert in SEO for real estate, and I show you how to do it, what WORKS, what HURTS and dive deep into what most sites are doing to crush rankings. Skip ahead to 1:02:21 to see how it's possible to outrank Zillow in SEO rankings. 9:05 - What makes my Google ranking drop? 14:00 - What can I get penalized for in Google? What about bad backlinks? 18:16 - "I hired a sketchy SEO company a year ago and my rankings are taking a tumble. 24:18 - "Why should I continue SEO once I have good rankings?" 42:24 - Pulling page speed reports on our own customer's websites 47:10 - Plugins for SEO 53:53 - "Our website already ranks high with SEO for many searches. Should we do Google Adwords PPC (Pay Per Click) if we already rank well?" 1:02:21 - How to beat Zillow in SEO 1:13:30 - Using Google suggestions vs Keyword tools ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

What made you decide to become an entrepreneur? Why do you show up to work every single day? What makes it all worth it? For me, it took a week off work, 5 days without power, and a couple of powerful conversations with my mentor to see what I was missing out on. 1:05 - Masterminds & Disneyland - What I’ve been up to! 6:47 - Fixing the struggle to fill every moment with your cell phones and not being present in the moment by reliving memories with your family, 8:38 - Busy-ness is usually something we create ourselves. This week made me realize I need to force myself to slow down. 9:47 - Take a hard look at WHY you became an entrepreneur and why you put it in the hours. 10:16 - What it actually means to 10x your business and how people wrongly interpret it. 11:42 - My mentor's challenge to me: Think about the long game, find your WHY, and find the right people in your life to unlock you. 15:24 - My WHY and the impact I’ve been able to make on the town that I grew up in.22:53 - The most exclusive mastermind for high achieving real estate investors… CarrotCamp.com ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

We’re talking about Facebook ads for real estate investors, How to stand out from other real estate investors using the same marketing tools, All about “lead stacking” and more all on Ask Carrot episode #1. 4:43 “How can I make the transition from part-time investor to full-time investor?” 12:07 “What to do when my campaigns are getting clicks but no conversions? How can I measure ads attribution for my FB campaigns?” 22:52 “With a lot of other investors using Carrot sites, How will I stand out if there is a lot of “Carrot competition?” 34:39 ​”I want SEO to be the only marketing I do. What should I be doing daily to help with that?” 47:19 “How much funding do I need once I purchase a Carrot plan to consistently generate motivated leads each month?” 1:00:41 “Is having the same blog content as other investors or customers bad for my site? If so, what can I change in the duplicate content?” 1:10:34 “Trevor, I'm new to sales working from carrot platform.. how much sales training vs. action is it best to take? Perhaps practice each day for an hour before going out [drilling, practice]?” ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

I wasn’t always wealthy... I didn't come from money, I never had an upper hand in life, and I’m not even that great at managing my own money. But thankfully I had a few people in my life who took their time to show me how to view money in a completely different way, recognize the opportunity that is available to everyone, and create abundant, lasting wealth that brings real freedom & flexibility, and allows me to make a massive impact. And today, I’m going to break it all down for you. Get ready to take notes and follow me on IG @trevor.mauch to get my wealthy “cheat sheet” and other golden nuggets from this episode. THE CONVERSATION: 4:13 - Whether good or bad, our worldview of money is shaped at an early age. Hear Trevor’s backstory of growing up without much money, but having parents who built their own businesses and shaped his mindset around money. 10:15 - My journey from making 16k/year to 200k in my late twenties to Carrot bringing in just under 6m in revenue. 13:59 - Wealthy people don’t gauge their worth by how much money they make. After 60-70k/year, income has diminishing returns. 16:19 - Wealthy people realize the opportunity to create income is abundant - Scarce vs abundance mindset. 17:24 - Breaking down misconceptions around money and happiness. - If you don’t first find purpose in your work, the money will never make you happy. 19:05 - Chuck’s Texaco - How one mechanic found happiness and purpose in his work, and never wants to retire. 21:48 - Wealthy people create income from assets vs creating income from a job. 22:43 - How Trevor entered real estate at age 21, by buying his first rental property with only $600. 26:12 - Wealthy people invest and give, while others save and spend. Check out ! 28:51 - Wealthy buy only what they can afford in cash. Others take loans and debt on consumer goods. Create wealth-building habits that map to your goals. 30:41 - Wealthy people use credit cards the RIGHT way - to grow wealth and help manage finances. 31:55 - Wealthy people’s expenses stay well below their income threshold, instead of rising. 33:09 - Wealthy people buy back their time in the early stages, instead of buying more stuff. 35:33 - Finding Happiness in a 535 square foot apartment. 38:19 - Wealthy people focus on adding income, not cutting expenses. 39:54 - Wealthy people become wealthy by adding value to others, not by taking money. 43:20 - Working for free...People pay what your services are worth to them. Understand your immense value, have the confidence to tackle your insecurities, and start charging what you’re worth. 48:17 - “The best things I ever spent money on were experiences.” 51:05 - “You are rich right now” Money aside, what do you have in your life that makes you rich? Share with us on Instagram, what makes you #richrightnow 59:50 - Create positive, situational affirmations around flawed money mindsets. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

I thought I had it all figured out. I was making over 100k a year as my own boss. But I wasn’t happy. I wasn’t who I wanted to become - the best version of myself. I was Insecure. I was afraid of failing. I knew there was something more and I was going to do whatever it took to take the leap of faith, even if it meant walking away from everything I’d built. It was time to chase my vision. It was time to take a risk, conquer my fears, my insecurities, and forget about what other people think. It was time to go down, so I could go up. THE CONVERSATION: 2:18  - I was miserable… It was 2010 and I’d hit a financial low of making just 16k a year. Something had to change. I knew there was more. More purpose, more happiness, more purpose. I had to transform. 4:48 - Why risks and sacrifices, and ultimately facing your fears must come before success: A tree, a seed, and a bird. 6:57 - 15 20 years later fully grown - a bird makes a home. Producing fruit and purpose. Momma bird raising the babies. Baby wants to fly, has to stand on the edge of the nest and jump off. Innate drive to fly and succeed 10:03 - I finally had a breakthrough and netted 15k in one day! At the time I thought I had it all figured out. But I wasn’t happy. I wasn’t where I wanted to be. I had to take a leap of faith and figure out how to make money while being happy, having purpose, and adding value. 12:15 - I’m someone who doesn’t ask for help. I tried to leave it all up to myself and do it alone. I had to get over that. I had to shed my shell, get transparent, and get over my insecurities. 15:04 - “I’ve got a plan” Why any time someone criticizes you for following your own dreams, they’re speaking to their own insecurities or inabilities. 19:35 - Ego was one of my biggest obstacles. I had to conquer that too.   20:56 - I want to give you permission to take a step back, to forget what other people might think, and take a step down, so you can grow up. Let me walk you through writing down your “shells” aka what’s holding you back. What do you need to conquer? 23:39 - Now write down your vision - the seed, water, and the tree. Does it get you insanely excited? Does it give you the energy you need to become your best self? 24:55 - Finding your purpose. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed. THE CONVERSATION: 4:03 - Jack’s background in Real Estate - His main game is land flipping, but his team also deals in multi-family and other markets.   8:46 - Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets.   23:21 - The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals.   27:46 - Jack Bosch’s top tips on how to start buying and selling land.   35:30 - Breaking down the math behind Jack’s investments. How much revenue are his deals generating?   42:30 - Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together.   47:27 - Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it...   2:29 - Troy's started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used .   8:41 - What one thing is costing you the most money?  Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometime we think we’re bugging people by calling, texting, and emailing him. Without his persistency through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house.   13:12 - How he plan to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns.   17:32 - How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal with this calculation:   18:16 - When something is not working, make a mindset shift and ask yourself "Have I truly given this a real chance?" Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan.   21:15 -Suggestions for success from a carrot customer. Commit to finding a way to drive traffic to to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate. Full show notes:   ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast. 3:36 - Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business - create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted.   7:27 - If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry.   15:59 - Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand. 23:31 - Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture... to a certain point.   28:17 - What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we're looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they're blocked and invest in the time to train them on decision making - design a process that guides them through the right questions to ask.   46:20 - I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that.... and I’ve never even been good at habits!   52.34 - Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently.   Full show notes at: https://carrot.ly/_KUI ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for a 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned... 03:19 - Where the market is heading? Experts don't predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline. 09:46 - Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down. 11:59 - What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don't underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market. 21:43 - With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers? 28:00 - What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up. 37:39 - Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.