

Evergreen Marketing (formerly CarrotCast)
Brady Winder, Trevor Mauch
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Episodes
Mentioned books

Jan 8, 2019 • 13min
EP 137: Get Your Time and Freedom Back by Breaking Through the Ceiling of Complexity
Often times, when we feel really overwhelmed, and are just struggling to keep up, it's probably because things are too complex. Maybe you've been trying to take more time off and get more freedom. Maybe you've tried everything, but can't quite seem to get there. The truth is, we can't grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness. 02:26 - What the ceiling of complexity is and how it affects our happiness, our income, and our freedom. 03:28 - How simplification is the enemy of complexity. 05:56 - The first key to breaking through the ceiling of complexity: Process. 06:50 - Recognizing your productivity constraints and bottlenecks.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 1, 2019 • 2h 34min
EP 136: Planning An Epic Year: Make 2019 Your Best Year Yet!
In this annual planning call, Trevor is giving away his frameworks and strategies that helped Carrot land #599 the Inc 5000 list this year - the ones he is using every single day personally, and in business. Watch the video at Carrot.com/epic/replay and skip ahead to 23:15 to get started! What we’ll cover: My 2018… key things I learned, won, and lost. Why Goals and Resolutions often don’t work (and what DOES work for me). My 5 “F’s” exercise to diagnose the spots in your life you need to focus on the most. Some mindset things that worked for me in 2018. Creating a clear, exciting, and compelling vision for your life. My 1-page Annual Strategic Plan. How to create habits that stick (without setting goals). How an ancient Japanese concept called “Ikigai” changed my life. Download all of your free resources + slides from the call here: 23:15 - Getting Started. 29:35 - What motivates entrepreneurs over time. 39:15 - My entrepreneur journey in a nutshell. 41:50 - My 4 step process to an epic year. 56:38 - Take a quick test on the 5 F’s: Fitness, Family, Friends, Financial, and Faith. 1:02:18 - How a lack of urgency is one of our biggest problems and the best fix for it. 1:48:21 - The ancient Japanese concept called “Ikigai” that changed my life. 1:52:58 - The 3 Step Personal Power Process: The Dreams Worksheet & 15-minute Energy Audit. 2:00:52 - The entire annual, quarterly, and monthly planning process we follow at Carrot.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Dec 27, 2018 • 15min
EP 135: New Year’s Resolutions Are For Suckers - Do This Instead
We're bringing you a miro-episode of the CarrotCast just in time for the new year. I've talked a lot over the past few years about the power of visualizing your future and changing your habits to have more impact and become the person you want to be. This is something that I'm really passionate about and I'm convicted that if you want to make those changes in your life, it needs to happen today, not tomorrow, or on New Year's Day. I wanted to get personal in this episode and share with you a couple stories so that you can understand how this mindset has completely changed not only my life, but my wife's, my kid's, and even some of our members. Listen to this quick episode and then hit me up on . I want to hear how it impacts you. Also, don't forget to join me Dec 29th at 9:00 for my free annual EPIC planning call at . I'm grateful to get to serve you and I'm super pumped about crushing 2019 with ya'll! See ya soon!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Dec 25, 2018 • 30min
EP 134: My 2018 Year-End Review and How We're Growing in 2019 with Trevor Mauch
It’s been a really interesting year. This is the year that I've probably had to grow the most personally. As the team grows, you really start to look at yourself and go, "Man. The main bottleneck of growth in the company is you as the CEO." If you're not growing faster than the pace of the company, then you're gonna hold the company back. So, for me, there were spots where the company was growing fast and it could grow faster but the problem was I really needed to up-level the way that I lead. So in this episode, I'm going to recap my year for 2018 and some of the lessons, the key lessons, that I learned. Full show notes at Carrotcast.com 03:00 - How you as a leader or CEO might be a bottleneck as your team grows. 04:59 - Invest in yourself: Hiring leadership coaches and finding mentors. 07:29 - Trevor's personal life: Crushing health and fitness goals & how to get rid of afternoon crashes and wake up feeling energized. 13:58 - What I failed at and learned from in 2018 and how I plan to grow in 2019. 19:42 - Forming better habits and routines to become the person you want to be. 20:32 - My personal morning routine. 27:12 - The Carrot Give Program and how we're changing lives in our communities. Check out Carrot.com/GIVE 28:31 - Take action on who you want to become in 2019. Join Trevor for his annual EPIC planning call. It's totally free. Carrot.com/EPIC
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Dec 18, 2018 • 48min
EP 133: Secrets And Strategies From 15 Years of Successful Real Estate Investing with Dylan Tanaka
So you want to make a living in real estate? As a new investor, if you want to be able to weather the storms, you’re going to have to learn the tried and true strategies and tactics of the industry. Dylan has spent 15 years learning what works and adapting to the market in order to succeed. From private money to fix & flips to wholesaling, we’re going give you the tools and the advice you need to build a sustainable career as a real estate investor. 02:00 - Dylan Tanaka’s background as a Real Estate Investor 03:43 - How Dylan uses Carrot websites to help fuel his business. 07:29 - The first secret to his success as a real estate investor: private money. 10:13 - The strategy shifts Dylan made after the crash of ‘08 and how he got started in wholesaling real estate: private money, buying foreclosures, and fix & flips. 12:36 - The future of the real estate market and where it’s headed in 2019. 15:29 - Which marketing methods he's using for his business, both online and offline. 16:31 - How to build credibility and earn people’s trust as a real estate investor. 19:19 - Why any old website for your business just won't get you the results you need to run a sustainable business. 21:35 - Dylan’s current volume. 22:08 - Why you need to be involved in every real estate meetup in your local area. 25:12 - Strategies for investing and wholesaling in 2019. 29:56 - The best advice for new real estate investors. 33:11 - - Closing over 100 deals a year without cold calling or direct mail. 36:12 - Dylan’s “Why” behind what he does.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Dec 11, 2018 • 20min
EP 132: Flowers For Other Grandmas: The $100 Christmas Giving Challenge
One thing that has really built community for our team and is something that I’m really passionate about is a holiday giving challenge. Now, it’s not what you think. I started this challenge with our team about 3 or 4 years ago. The aim isn’t to see how much money we can get. The aim is to amplify our community and those around us. I’ve had the opportunity to see the impact this challenge has made on other’s lives as well as my own. Listen in, take the challenge, and let us know how it goes. Enjoy! 01:22 - A look into creating company culture at Carrot: The $100 giving challenge. 02:09 - How our team members are using their $100 to spread joy and inspire others in their communities. 04:30 - Trevor's story of “Flowers For Other Grandmas” and why you’re giving doesn’t have to be perfect. 11:33 - The power that being a beacon of positivity can have in your life and business. 16:54 - Want free swag? Take the $100 giving challenge, get on , use hashtag #Carrotgivingchallenge and tag 18:25 - Join us on December 29th for Trevor’s free annual planning call at and get the exact resources he uses to strategically plan his year and grow Carrot.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Dec 4, 2018 • 17min
EP 131: How Audacious Goals Can Cause Failure | Bringing Your Targets Closer To Win
One thing I've learned through years of building our incredible team at Carrot is the goals we set have the ability to motivate, inspire, and push people towards their best efforts. But, they can also do just the opposite. Huge goals can wreck our happiness, contentment, and even our employees. The question isn't whether we can achieve those goals. But, it's about winning big and winning as a team. Hear how we set goals at Carrot, so you can have the freedom, flexibility, finances, and impact in your life.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Nov 27, 2018 • 1h 30min
EP 130: Build A Life Of Health, Joy, And Sustainability with Chris Wark, Author Of Chris Beat Cancer
Chris Wark is an author, speaker and health coach. He was diagnosed with stage 3 colon cancer in 2003 at 26 years old. He had surgery, but instead of chemotherapy used nutrition and natural therapies to heal himself. Chris opens up with us about some of the biggest lessons he learned through battling cancer and which habits he created that turned his life around. Enjoy and be sure to hit us up on , please give us a rating on , watch other episodes on , or read the and share your thoughts. We’d love to hear them!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Nov 20, 2018 • 1h 11min
EP 129: What Makes An Excellent Executive Assistant? Behind The Scenes At Carrot
This episode of the CarrotCast has been a long time in the making. Two of our most commented episodes have been about hiring an Executive Assistant. So it's about time that we have, the World's BEST Executive Assistant, Jen Delamotte, on the CarrotCast. Jen has been with Carrot from the start. Actually before the start! On this episode, we're going to dive into Jen's journey with Carrot and Trevor as she went from 5 to 10 hours per week, hopping into blog posts and some marketing tasks that she really didn't enjoy to turning into a really amazing asset and person. We're also going to explore her thoughts on what she's not liked, liked, and sometimes struggles with while managing the day-to-day, upper-level, work of a high-quickstart CEO like Trevor is. Carrot wouldn't be where it is today without Jen! So, enjoy this episode and pull out why it's so important to think about time and revenue within your businesses.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Nov 13, 2018 • 53min
EP 128: Simplify Your Lead Management Systems To Gain Time Freedom w/ Dan Schwartz of InvestorFuse
Hopefully, you're gearing up for the end of this year, and really starting next year with momentum. I've got a series coming up for you, over the next several months to help you plan for the next year, to really help you figure out what is on the horizon as a real estate investor, real estate agent, that I should be paying attention to. On this episode of the CarrotCast. I dive in with my guest, Dan Schwartz to talk about automation, we're gonna be talking about how do you really gain freedom and flexibility and time-freedom from your business and with your business. And really, how to leverage systems better to close more deals, because you need to refine your systems in 2019 to get that edge, to get that advantage. If you have leads slipping through the cracks, and you're not closing deals that you should be closing, you are going to be struggling in 2019. We want to help you crush it in 2019. All right, so without further ado, I want to welcome on Dan Schwartz. He owns InvestorFuse. We probably have three, four, five hundred of our member using InvestorFuse as their CRM. It's an amazing company, an amazing product. And they're actually coming out with a completely revamped version of it, but in this call, we talk about time-freedom, how to really gain time-freedom. A little bit about how to build a team, and also, diving into systems and specific systems. Ask yourself... "Hey, what would you do on a follow-up to really gain an advantage in 2019? What would you do with your systems to gain time and really build that team so they'll actually to use the systems?" All right, enjoy this conversation with Dan Schwartz and have an amazing day!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.