
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

May 3, 2019 • 1h 7min
Why Your Marketing Returns Are Taking a Dive and 3 Ways To Increase ROI in 2019 - Ask Carrot
In an increasingly crowded market where your marketing costs are going up and your ROI is going down, what do you do? Don’t get discouraged. On this replay of our weekly LIVE show, Trevor walks you through why you need to ramp up your marketing in order to outlast the competition and gives you practical advice on how to increase your credibility with buyers and sellers so you can close more of leads you have coming in. Listen in! Catch us live every Thursday at 1 PM PST on Facebook or Carrot.com/ask 11:50 Why your ROI is suffering21:20 #1 Close the Credibility Gap... “Your customers are searching for burrito reviews, why would they not search for you?” Read this blog post: Inside the mind of a motivated house seller blog post: 22:20 “You not only have to be discoverable, but you have to be available.” 25:30 How do you preframe someone? What should you say on phone calls? Check out this episode: The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: 28:30 “Your customers are looking for ways to be able to trust you.”32:00 #2 Have Multiple Profit Strategies37:30 “The way to increase your conversion rate is simply by building more relationships.” 42:45 Doing creative deals from other investor’s “bad leads”. 44:00 Serve the strategy AND serve the person.47:50 What's your credibility score? 52:00 #3 Spend More! In an increasingly crowded market where your marketing costs are rising… If your online ROI is dropping, don’t cut off those marketing arms. Find out why. 59:00 Recap! 1:05 A short story to get you motivated... Never give up! LINKS: Inside the mind of a motivated house seller blog post: The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: EP 122: 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 30, 2019 • 42min
Ep 153: How To Build A Business Around Your Passion
I’ve never had a real job. I’ve spent my entire adult life building businesses, but not ones that made me happy. Like a lot of entrepreneurs, 80% of the work I was doing was draining my energy, until one day I decided I couldn’t take it anymore... I quit everything. I set out to build a business that would GIVE me energy, UNLEASH my potential, and FUEL my passion. It wasn’t easy, but I did it. And with a little guidance, I believe you can too.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 26, 2019 • 60min
How to Create Video Content that Sells for Agents & Investors - Ask Carrot
Why is video content key to staying relevant in real estate and how do I actually create effect videos for my business? Trevor is going to walk you through real-time examples of the types of videos you need to shoot, exactly what you should be saying, and how to optimize your videos so they help you rank higher in Google, build credibility, and close more deals. Catch us live every Thursdays at 1PM PST on Carrot.com/ask, Facebook or YouTube.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 23, 2019 • 38min
EP 152: Will Real Estate Agents be Relevant 10 Years From Now?
Are agents and investors in danger of becoming obsolete? The answer depends on IF you’re executing this one thing in your business right now. On my way back from a real estate agents mastermind in Beverly Hills, I was stuck on this question, in a world where we increasingly rely less on human interaction and more on artificial intelligence and automation. So, I looked to the past for answers, specifically, the Stock Market Crash of 1987, when I had an epiphany... you’re going to want to hear this. Find out how to get people to like you, trust you, deliver better results, how to win over any of your skeptics, and how Agents can become the ‘digital mayor’ of your town.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 9, 2019 • 54min
EP 150: [Republish] Don't Blow It! The Psychology of Negotiation: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez
On this episode of the Carrot Cast, I invited a guest on named John Martinez. John is probably ... Not probably. He is the leading sales trainer in the real estate investing industry. I had a chance to meet him in person finally after following him for quite some time down in Dallas at a mastermind, at the Investor Fuel Mastermind that we're a part of. John blew me away at his presentation down there. I really loved kind of the role-playing that he did up on stage, talking through the way that high achieving and high performing real estate investors negotiate and discuss the transaction with sellers. What we're going to do is you're going to learn a lot about John's story, but then about 10, 15 minutes in, we're going to dive in knee deep on role-playing, and basically walking you through every step of the way, all the way from hopping on the call, to meeting the seller in person first, what you say, how you prepare them, how you set expectations, exactly word for word what to say. This stuff is pretty darn amazing. Now, the cool thing about this is this call isn't just, hey, jot this script down, because that's not it at all. What John teaches you is the fundamentals behind why these work, so now you can be empowered to go out there as someone who understands psychology and understands how to actually really, truly serve your sellers and your prospects, all right? I want you to completely shift and transcend your current mindset on how you're currently talking with sellers.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 4, 2019 • 38min
We Spent $600k On Carrot.com?? Yes. Hear why + How To Build an Iconic Brand
Some might call us crazy, but we call it committed. Not only do we have a big announcement today, but we are giving away Bose speakers, Carrot SWAG, and by the way... all of our secrets on how to build a successful brand and an audience of evangelists. The same secrets that grew a bootstrapped, rural-America startup to one of America’s fastest-growing companies. If you’re in this for the long game, you need to hear this episode. Listen in & join the International #carrotday at Carrot.com/celebrate.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 29, 2019 • 1h 23min
5 Steps to $100k/yr (or even $100k/mo) As a Real Estate Investor or Agent - Ask Carrot #5
Trevor and Adrian break down the marketing, mindset, and business model that our most successful customers are using, as well as ourselves internally, at Carrot. These methods work if you put them to work! Don’t miss it on this replay of our weekly live show Ask Carrot. Catch us LIVE every Thursday at 1 PM PST on Facebook or Carrot.com/ask
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 26, 2019 • 1h 4min
Ep 148: Creative Strategies to Close More Deals w/ Expert Investor Laura Patterson
You’ve tried direct mail, you’ve tried cold calling, you’re on social media... you’re hustling every single day, but you’re just not getting the results you need. Something has to change. That's why we brought Laura on the show today. She’s a 30-year real estate veteran who has had massive success and wants to share exactly how she is closing 8 out of 10 deals and getting a consistent stream of quality, motivated leads. Listen in, take notes, and start executing the next-level strategies to help you build the business that sets you free!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 19, 2019 • 56min
EP 147: Do You Have What it Takes to Scale? w/ Carrot's VP of Growth, Kiley Newbold
Sometimes our biggest challenge when growing a business is conquering the false limitations that we place on our own potential. Today, Kiley Newbold and Trevor Mauch are talking about the real struggles of scaling a multi-million dollar business, how to build systems and teams that unleash you, and what being an entrepreneur really means. Prior to Carrot, Kiley helped grow the Color Run to over $70MM in revenue as VP of marketing and built a Facebook ads marketing firm for real estate investors.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 15, 2019 • 1h 20min
Max Maxwell & Daniel DiGiacomo: Building A Team To Scale and Gain More Freedom - Ask Carrot #3
Carrot CEO Trevor Mauch, Adrian Nez, Kiley Newbold, and special guests Max Maxwell & Daniel DiGiacomo went LIVE on this last episode of Ask Carrot to dive into how they've all built teams, all in different phases of their businesses. Delegating, building a team, hiring... whatever you call it... bringing other people in to help you grow your real estate investing / agent business is critical to gaining freedom and scaling. 26:24 -Daniel, what’s your current team look like What mindset shifts did you have to make to scale your business? 30:00 - The Delegation Wheel concept 36:30 - “Max, I hired my first remote person in November. I close my first deal Monday in Fort Worth. I’m in Maryland. What’s my next hire to plan for?” 40:30 - There are different levels of investors out there. You need to find someone that is on your journey. - Max Maxwell 43:43 “How are you getting over perfectionism, Daniel?” 44:40: “Max, What have you learned about remote employees, what others might call VA's?” 47:30 - “What tools are you guys using for your teams?” 56:00 - “What CRM are you guys using?” See below! 1:03:00 - “When did you guys start using AdWords?” 1:09 - Max Maxwell on building the buyers side - “Every deal has to sell.” 1:11:00 -”what service do you guys recommend for RVMs?” See below! 1:15:00 - “As a beginner new investor who hasn’t done one deal yet, can Carrot core plan can get us good leads?” 1:18:00 - "Expensive is relative." LINKS: Use coupon code “Carrot” for Wholesaling Elite 2019 at https://www.wholesalingelitelive.com/ Claim you spot to CarrotCamp at CarrotCamp.com Follow Daniel: https://www.instagram.com/danieldigiacomo/ Follow Max: https://therealmaxwell.com/ Follow Adrian: https://www.instagram.com/the_adrian_nez/ Follow Kiley: https://www.instagram.com/thekileyg/ Follow Trevor: https://www.instagram.com/trevor.mauch/ Tools: https://www.investorfuse.com/ https://www.reirail.com/ https://slack.com/ https://www.voxer.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.