Evergreen Marketing (formerly CarrotCast)

In our 4th and final episode in our series covering direct mail for real estate, we sat down with Christina Krause of Postal Impact. We dove in deeper to discuss tracking, training, metrics, and all of the insanely strategic things Christina does for her clients. So get out a pen, get comfortable, and get ready to learn all about what your direct mail campaign may be missing: data. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

You might be wondering why we are doing a whole series on direct mail when we are web guys at heart. The answer to this is momentum. You’ll want to focus on consistency and predictability in order to gain momentum for your business. The more marketing channels you add, the more consistency you will create as things ebb and flow. Todd Swaggerty is a pro when it comes to direct mail for real estate. In this episode we will set your expectations and show you how to create a direct mail strategy that works! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Direct mail marketing should be a part of any successful marketing campaign. In this series, we’re sitting down with some of the industry’s top marketing experts to demystify the direct mail process, to get tactical about your direct mail marketing, and to show you exactly how to get started on any budget. We’ll let you know how to optimize, who to target, and what you should be paying attention to. We’ll teach you how to leverage your direct mail and walk you through how it relates to your marketing mix! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

Want more motivated house sellers using direct mail? We’ve got you covered. Listen to real estate’s #1 experts in direct mail teach you exactly what thousands of investors and agents are doing to bring in more high-quality leads, at a lower cost, without the headache. In this 4-part series, we answer all your questions on Budgets, Lists (including ones you never knew about), Who to target, When to target, Frequency, Follow-up, Mail pieces, Testing, and more! Whew, that’s alot! Can you even handle this? ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

If you’re having trouble closing the deal, you might be missing two things. 1) Confidence that you are the right solution to a seller’s problem, and 2) A solid understanding of your seller’s objective. Adrian is going to give you a peek inside the head of a motivated seller as he shares this story of how he was able to close a deal with someone who otherwise never would’ve dealt with a real estate investor. Want to know how he did it? Tune in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

One of our missions here at Carrot is to help you grow that freedom, grow that flexibility, increase those finances and finally make the impact that you want to make. That's really the entrepreneurial dream that we're all after, is getting that freedom, flexibility, finances, and impact. One of the ways to do that is by what we call stacking your leads. Stacking your leads means finding one thing that works and then stacking more things on top of that. It adds diversification. It makes it to where you can really scale better and go deeper into your market. One of the ways that a lot of people are doing that is with cold calling. Now, the cool thing about any kind of marketing, whether it's direct mail, cold calling, anything at all offline, radio and TV, is your website if you do it right, is actually going to help amplify all of that marketing. Every single day whenever you're putting out that marketing, people are taking out their cellphone and they're going to the internet and they're going to research you. Your company name, the phone number on your direct mail pieces, or the phone number you're calling from, possibly your personal name and your competitors. If you have a tight strategy and you're leveraging Carrot to rank well and then perform amazingly on mobile and convert those people into leads and build credibility, you're going to be winning more of those deals. Every single day there's tons and tons of deals are lost because people aren't focusing on the performance side of their online performance side of their offline marketing. People are dropping balls in leaky buckets everywhere when prospects are hitting the web, after seeing your online marketing ... Or after seeing your offline marketing or getting a cold call from you and you're not closing the deal on your website. This call right here is about cold calling. Amazing, amazing clients of ours, Max Maxwell and Tony Robinson, they were at the CarrotCamp recently here in Roseburg, Oregon at Carrot HQ and they really showed how they're on their own journey to go over $100,000 a month. At that time at CarrotCamp, they were already at about $900,000 in wholesale profits, which is amazing! The primary source for that is cold calling amplified by their Carrot website and a little bit of pay-per-click that they're doing. We said, "You know what, Max, Tony? Come into my office, let's talk about what you guys are doing in the cold calling. Let's go up a couple levels." We're not going to get into the weeds in this call, but we're talking about what these guys are doing to pull out so many deals in their market with cold calling. What processes and what tools they use. Also, who they're hiring and how to pay them.  They dive into it fully here and they also talk about a new tool that they released, which is really, really cool, that they have been using and their students have been using. In addition to that, we actually brought Max onto a training program that we created this last year called the Market Leaders Reveal training program. It's a 10 week, 10 person training where we walk you through the top eight to 10 clients of ours, or just some top eight to 10 clients of ours who are crushing with different types of marketing where online amplifies all of it. One of those types that Max is using, once again, is cold calling. He dove into that process in crazy great detail. At the end of this call, I'm going to give you a link that you can go to get that training, to invest in that training. You get access to everything that Max has, including the cold calling scripts and tools he uses and all that stuff to amplify what you learn in this particular episode. Without further ado, I'm going to introduce Max Maxwell and Tony Robinson to talk about how they do cold calling, how they're pulling out so many deals in the market with cold calling, and I'm just insanely proud of these guys and to have them as a part of the Carrot community. Learn from them, and I'll meet you on the other side of this podcast with the link where you can access our Market Leaders Reveal training. Enjoy and be sure to hit us up on , please give us a rating on , watch other episodes on , or read the and share your thoughts. We’d love to hear them! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

We’re entrepreneurs. We want to take on the world on our own. We dive in with ambition, get caught up in the hustle, and become so focused on our goals that the “how” becomes more important than the “who”. This week, Adrian is sharing his story of how he’s found more success by surrounding himself with the right people (who most would consider his competitors) and how this has helped him become more successful in his market change his family tree. Listen in ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

This is a conversation that needs to happen. It’s what most agents and investors are already thinking, but nobody’s talking about. There’s a massive disconnect in the real estate industry, but times are changing, and your customers are changing. Some really might not like what I have to say in this episode, but the ones who pay attention are the ones who will prevail over the competition, and most importantly, serving their customers better than anyone else knows how. Ready for a paradigm shift? Listen in. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

If you’re frustrated, struggling to get momentum and feel like you just can’t crack through, you might need to pivot. You might need to make a change in the way you’re trying to get deals. Knowing when to make that change and having backup options for your business is what separates the successful investors from those who give up. That’s why Adrian is going to lay out a clear plan that saves you from frustration and helps you win in the long game. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 

You’ve heard me talk a lot about becoming an authority. By using the right content, you can position yourself to be the expert in your market or in your niche. Shemeika Fox is doing just that. After participating in our 30-Day challenge, Shemeika has been able to take her marketing to the next level. With unique listing videos and the ability to position herself where people are looking, Shemeika Fox is quickly becoming Santa Cruz’s real estate expert! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.