
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

May 5, 2022 • 18min
EP 339: The Best Personal Growth Tool in my Life (It's not easy) | Trevor Truck Talk
I love personal growth just as much as the next entrepreneur. But, I've learned something throughout this journey from solopreneurship to a team of over 50 employees, getting eight-figure offers to buy our company. It's this — in nearly every difficult situation, there will be an easy way out that is cleverly disguised as a noble & fulfilling next step. Today I'm going to share my perspective on why pulling through the hard times is more than worth it but can be more powerful than almost any other motivation. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

May 3, 2022 • 37min
EP 338: Follow-Up Mastery #1: Investors, Stop Losing Deals to Bad Messaging [Free Scripts]
New mini-series! If you know your follow up stinks, this episode is for you. Part 1 is all about how to talk to your prospects with an uncomplicated, human approach — one that builds trust and converts prospects into sellers. We've brought on two of our experts in follow-up to share how you can shift your mindset around follow up to make it more effortless, whether you want to close 1 deal a month or 10. Listen in! Get the free scripts at Carrot.com/follow
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 28, 2022 • 23min
EP 337: My Highest-ROI activity as an Entrepreneur | Florida Edition Trevor Truck Talk
The thing about networking is that it's usually about what we can get out of it. Another perspective might be to focus on investing in other people over the long term. This episode is a sort of musings on a couple of ways I've built relationships over the last 12 years that I couldn't do without. Mentioned in this episode: Create & Connect VS. Consume | Trevor Truck Talk: SalesMsg.com CallLoop.com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 26, 2022 • 45min
EP 336: Hidden Deals for Wholesalers | A Guide to Probate Leads w/ Al Nicoletti
Besides being a professional violinist for 15 years, Al is great at solving messy problems to make lots of money. He's an expert in probate. In this episode, we find out how & where to generate quality probate leads, how to work the leads faster, and pro tips for working with title companies and attorneys. Join us :) Mentioned in this Episode: Connect with Al: https://alnicoletti.com/ Listen to Al's Podcast: https://alnicoletti.com/show/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 21, 2022 • 14min
EP 335: Digging for Joy in Difficult Times AKA "A Good Day For Clouds" | Trevor Truck Talk
A few years ago I wrote an article for my local newspaper about this topic… "How do we see the good in things that are not inherently good?" AKA., the silver lining. Some of you might think this is cheesy, but this is something we all wrestle with and can do a better job of — and frankly could be super valuable in our businesses and lives if we take it to heart. Whether you are a pessimist or could use a perspective shift, I encourage you to listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 14, 2022 • 24min
EP 333: How to Build "Calluses" in Your Life | Trevor Truck Talk
"Calluses" give us the ability to do hard things, purposeful things with ease. If you're struggling with habits or need a vision for why to do more hard things, I hope you find this episode encouraging. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 12, 2022 • 56min
EP 332: $130k Net Profit & 9 Dumpsters | The "Trash House Deal" w/ Beau Hollis | Behind the Deal
In this no-negotiation, no-nonsense deal breakdown, we're talking about: booking appointments with confidence and closing quickly, Why and how hedge funds are buying a multitude of rentals in America right now, and the future of the real estate industry. Listen in and catch us live every other Thursday at Carrot.com/deal Mentioned in this Episode: Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail: Beau's cash buyer site: Beau on YouTube: https://www.youtube.com/beauhollis
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 7, 2022 • 21min
EP 331: Living to Work VS. Working to Live | Trevor Truck Talk
"As an entrepreneur or high performer, you are not like normal people. Normal people do not live to work...If we don't intentionally plan negotiable activities, we will default to working more" If you're finding yourself busy without purpose and chasing a to-do list without fulfillment, this episode is for you. Listen in. The ultimate real estate mastermind: The Perfect Week Formula by Craig Ballantyne: Ready, Fire, Aim: Zero to $100 Million in No Time Flat: Early to Rise Newsletter:
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 5, 2022 • 37min
EP 330: Tom Ferry on Where the Market Might Be Heading + Growing your Team & Expanding Your Mindset
Enjoy this exclusive interview from Carrot Summit 2022. We had a chance to sit down with Tom and find out his outlook on the real estate market for 2022 and beyond, learn what roles to hire if you're an agent looking to grow your team, and how to a crazy strong create a sense of urgency and motivation. Get access to all the recordings from Carrot Summit 2022 for only $199 before they go away on April 7th at Carrot.com/Summit 0:00 Teaser Intro 02:19 Tom's real estate story 07:36 How to prioritize your top ideas to move the needle 11:08 Tom on the first hires to make to grow your team- personal assistant, operations, and a marketing manager 19:55 2021's 9% increase in RE transactions and where the market is headed in 2022 25:00 The highest-converting traffic for motivated sellers from across all Carrot sites 27:00 Tom's chilling and heartwarming story of his 10 yr old sparking a deep motivation Summit Recordings (available through April 7th, 2022): Carrot.com/Summit Tom Ferry on Youtube: Ivy Zelman: The Death Clock: http://www.deathclock.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 31, 2022 • 14min
EP 329: Create & Connect VS. Consume | Trevor Truck Talk
We were created to create. Yet, it's so easy to get caught in the consumption cycle of social, news, etc. This episode is all about getting back to our core as as entrepreneurs. Ready? Listen in. CarrotSummit.com CarrotCamp.Com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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