
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Apr 12, 2022 • 56min
EP 332: $130k Net Profit & 9 Dumpsters | The "Trash House Deal" w/ Beau Hollis | Behind the Deal
In this no-negotiation, no-nonsense deal breakdown, we're talking about: booking appointments with confidence and closing quickly, Why and how hedge funds are buying a multitude of rentals in America right now, and the future of the real estate industry. Listen in and catch us live every other Thursday at Carrot.com/deal Mentioned in this Episode: Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail: Beau's cash buyer site: Beau on YouTube: https://www.youtube.com/beauhollis
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 7, 2022 • 21min
EP 331: Living to Work VS. Working to Live | Trevor Truck Talk
"As an entrepreneur or high performer, you are not like normal people. Normal people do not live to work...If we don't intentionally plan negotiable activities, we will default to working more" If you're finding yourself busy without purpose and chasing a to-do list without fulfillment, this episode is for you. Listen in. The ultimate real estate mastermind: The Perfect Week Formula by Craig Ballantyne: Ready, Fire, Aim: Zero to $100 Million in No Time Flat: Early to Rise Newsletter:
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Apr 5, 2022 • 37min
EP 330: Tom Ferry on Where the Market Might Be Heading + Growing your Team & Expanding Your Mindset
Enjoy this exclusive interview from Carrot Summit 2022. We had a chance to sit down with Tom and find out his outlook on the real estate market for 2022 and beyond, learn what roles to hire if you're an agent looking to grow your team, and how to a crazy strong create a sense of urgency and motivation. Get access to all the recordings from Carrot Summit 2022 for only $199 before they go away on April 7th at Carrot.com/Summit 0:00 Teaser Intro 02:19 Tom's real estate story 07:36 How to prioritize your top ideas to move the needle 11:08 Tom on the first hires to make to grow your team- personal assistant, operations, and a marketing manager 19:55 2021's 9% increase in RE transactions and where the market is headed in 2022 25:00 The highest-converting traffic for motivated sellers from across all Carrot sites 27:00 Tom's chilling and heartwarming story of his 10 yr old sparking a deep motivation Summit Recordings (available through April 7th, 2022): Carrot.com/Summit Tom Ferry on Youtube: Ivy Zelman: The Death Clock: http://www.deathclock.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 31, 2022 • 14min
EP 329: Create & Connect VS. Consume | Trevor Truck Talk
We were created to create. Yet, it's so easy to get caught in the consumption cycle of social, news, etc. This episode is all about getting back to our core as as entrepreneurs. Ready? Listen in. CarrotSummit.com CarrotCamp.Com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 29, 2022 • 49min
EP 328: The Next Level for Your Executive Assistant w/ Jen Delamotte-Jones
If you have an assistant, give them this episode. If you don't listen to part 1 (below) and go hire one. Trevor & Jen have been working together for 10 years, and together have grown a 9M+/yr business. We're talking about the biggest challenges of working as a duo, how to improve workflow & communication, and how to transition from only doing tasks to being a strategic partner in the business. Links: Watch Trevor & Jen live on the Carrot Summit: Carrotsummit.com PART 1: EP 129: What Makes An Excellent Executive Assistant? Behind The Scenes At Carrot: Trevor's habit tracker: Carrot.com/habits Radical Candor by Kim Scott: https://amzn.to/3ILubo2 The 5 Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3iJrEAg
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 24, 2022 • 21min
EP 327: Why Work/life Balance is Sometimes Misconstrued | Trevor Truck Talk
CarrotSummit.com - Some talk about work-life balance as if it's a rule of life. Some say it's a myth. I recorded this convo after chatting with my friend Pace Morby about this topic. These are my thoughts on why we might want to look at balance a little differently. Whether you're in year 1 or 20, I think this will be equally valuable. Shoot me a DM on Instagram and let me know! IG: @trevor.mauch https://www.instagram.com/trevor.mauch/ Mention in this episode: Take the energy audit: Carrot.com/energy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 22, 2022 • 43min
EP 326: The State of The Industry: What's Working to Generate Motivated Seller Leads w/ Mike Hambright
Marketing is ever-evolving. And as entrepreneurs, we want to know where to get the best ROI on our marketing dollars (and our time). That's where Mike comes in. Not only is he a veteran real estate investing entrepreneur that has rehabbed and wholesaled ~400 houses, and has built a rental portfolio consisting of single-family properties and an ownership stake in over $35M of multi-family investments, he's also one heck of a marketer. He's currently a sought-after advisor to over 100 of America's top real estate investors. He's here to share with us how marketing is evolving and what's working exceptionally well to get more motivated seller leads. Catch Mike on Carrot Summit 2022 at CarrotSummit.com Work with Mike & learn from other investors at Mike on Facebook: Mike's FlipNerd Facebook Group:
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 17, 2022 • 18min
EP 325: Netting 150k+/yr in Joint Ventures & Partnerships | Trevor Truck Talk
I wouldn't be where I am today, had I not intentionally added value & built relationships within the real estate industry years ago. You can apply the lessons in this episode as an investor or agent to add additional revenue and more impactful relationships without adding a ton of effort. Make sure to catch part 1 from last week: Business Partnerships: Why Some Fail, Some Flourish, and Why I Quit Being a "Solopreneur" Mentioned in this episode: https://impactclub.com/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 15, 2022 • 57min
EP 324: Hell's Angels, Google My Business Hacks, and Seller Motivation... The "Sketchy House Party" Deal w/ Beau Hollis | Behind the Deal
Would you pick up the phone for a lead at 10 pm and risk getting hunted down by the Hell's Angels for a $20k net profit wholesale deal? Beau would — and he did. On this equally hilarious and valuable Behind the Deal, we're discussing what Beau learned about how to deal with estranged families, how to work with appraisers, negotiating with confidence, and how 64 oz jugs of juicy juice just might be the secret to success. Plus, don't miss the four juicy secrets at the end about using Google My Business to pick up more leads, and much more! If you got value out of today's episode (we know you did), consider sharing it with a friend. Catch more episodes of Behind the Deal & Join us live every other Thursday at Carrot.com/deal
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 10, 2022 • 28min
EP 323: Business Partnerships: Why Some Fail, Some Flourish, and Why I Quit Being a "Solopreneur"
Before running a 9M+/yr software company, I had a few partnerships that you might describe as not as successful. Today, I'm sharing my most valuable lessons from business partnerships..." planning for the divorce first", finding the yin to your yang, operating agreements, buyouts, why I resented one of my early partnerships, and what to do when you have a million ideas. If you're a tired "solopreneur" in need of a game-plan, listen in. Links: Kolbe Personality Assessment: https://www.kolbe.com/kolbe-a-index/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.