
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

21 snips
Feb 28, 2023 • 44min
AirBnB Arbitrage: How Jorge Makes Six-Figures Automating Short Term Rentals
Jorge, an expert in Airbnb Arbitrage and short & medium-term rental strategy, shares his story of going from dealing drugs and failing through high school to building a successful business and mastering Airbnb. He discusses finding profitable properties with little upfront investment, overcoming adversity, converting a rec room into a rental unit, achieving financial success through Airbnb arbitrage, and the future of Airbnb and Airbnb arbitrage.

Feb 23, 2023 • 24min
Accountability "Do's & Don'ts" For Leading a Team | Trevor Truck Talk
If you're a part of a team and you get to the end of your week feeling drained, super busy but without progress to show for it progress, it's could be an accountability issue. It might be that you're not clear on your goals or the exact steps needed to hit them. This si something that many successful leaders struggle with - holding each other accountable in the right way. In this episode I'll share some of the do's and don'ts I've learned, so you can run a more accountable, more efficient team. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 21, 2023 • 50min
Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion w/ Beau Hollis & Keith Sant
Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That's why we're talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down:The specific questions that'll get a house seller to give you a raving review that bust objectionsHow Keith & Beau leverage these testimonials on your website, Google profile to generate more & higher-quality leadsHow to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more!Whether you're brand new to real estate investing or you've done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible real estate investor.Learn how to make the most of your website at Carrot.com/convert
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 16, 2023 • 22min
Don't Delegate your Unique Abilities | Trevor Truck Talk
Why would it drain your energy if you're working in your genius zone? That's what I asked myself the first time I delegated a skill that I was great at in hopes of buying back my time. It flopped. The good news is that I learned why it flopped, how not to delegate, and which things you should rarely delegate! Whether you're solo and hiring V.A.'s or have a team of 50 like myself, you don't want to miss this. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 14, 2023 • 22min
Website Design & Conversion 201: Effective Copywriting, Colors, Forms, Testing & More
In a follow-up to last week's podcast, this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:How to maintain a cohesive look & feel while keeping your website high-convertingHow to make your forms convert better: length, placement, and testingWhat makes a great company logo, when does branding not matter + other branding tipsWhy page speed matters & How to keep your pages loading fastListen to part 1: https://carrot.com/blog/site-design-conversion-101/Work with Motivated Leads – Carrot Member? Go here.Work with Motivated Leads – Not a member? Go here.Get the rest of our site design & conversion content & Carrot.com/Convert
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 9, 2023 • 13min
Make Your Business a Game You Always Want to Play | Trevor Truck Talk
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.

Feb 7, 2023 • 31min
Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub w/ Motivated Leads
Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leadsThe differences between pages for leads from paid ads vs. organic searchHow to make sure your website converts on mobile, and more.Tune in next week for part 2! Get the rest of our site design & conversion content & Carrot.com/Convert.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 2, 2023 • 16min
Rethinking Affirmations for Higher Confidence | Trevor Truck Talk
"Affirmations without discipline are the beginning of delusion." - Jim Rohn Before you tune me out — I'm going to talk about affirmations in a way you might not have heard. I'm confident the way I was taught to approach affirmations as a young entrepreneur has shaped the leader I am today. Whether you think affirmations are hype or you're all for them, listen in and let me know what you think! --------------------- Want more? ➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Facebook: https://www.facebook.com/InvestorCarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 31, 2023 • 35min
The ROI of SEO: How to Measure & Scale Your Marketing For More Deals w/ Mike Otranto
If your definition of a marketing budget is "spend money until I get a deal", this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike's marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode:Mike on Instagram: https://www.instagram.com/mike_otranto/Mike's Carrot Site: https://www.mikeotranto.com/Spin Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136Never split the difference by Chriss Voss: https://amzn.to/3VoMgzr
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 26, 2023 • 22min
Building Your Ideal Lifestyle: Accumulation vs Joy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.