
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Feb 14, 2023 • 22min
Website Design & Conversion 201: Effective Copywriting, Colors, Forms, Testing & More
In a follow-up to last week's podcast, this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:How to maintain a cohesive look & feel while keeping your website high-convertingHow to make your forms convert better: length, placement, and testingWhat makes a great company logo, when does branding not matter + other branding tipsWhy page speed matters & How to keep your pages loading fastListen to part 1: https://carrot.com/blog/site-design-conversion-101/Work with Motivated Leads – Carrot Member? Go here.Work with Motivated Leads – Not a member? Go here.Get the rest of our site design & conversion content & Carrot.com/Convert
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 9, 2023 • 13min
Make Your Business a Game You Always Want to Play | Trevor Truck Talk
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.

Feb 7, 2023 • 31min
Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub w/ Motivated Leads
Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about:The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leadsThe differences between pages for leads from paid ads vs. organic searchHow to make sure your website converts on mobile, and more.Tune in next week for part 2! Get the rest of our site design & conversion content & Carrot.com/Convert.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 2, 2023 • 16min
Rethinking Affirmations for Higher Confidence | Trevor Truck Talk
"Affirmations without discipline are the beginning of delusion." - Jim Rohn Before you tune me out — I'm going to talk about affirmations in a way you might not have heard. I'm confident the way I was taught to approach affirmations as a young entrepreneur has shaped the leader I am today. Whether you think affirmations are hype or you're all for them, listen in and let me know what you think! --------------------- Want more? ➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Facebook: https://www.facebook.com/InvestorCarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 31, 2023 • 35min
The ROI of SEO: How to Measure & Scale Your Marketing For More Deals w/ Mike Otranto
If your definition of a marketing budget is "spend money until I get a deal", this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike's marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode:Mike on Instagram: https://www.instagram.com/mike_otranto/Mike's Carrot Site: https://www.mikeotranto.com/Spin Selling by Neil Rackham: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136Never split the difference by Chriss Voss: https://amzn.to/3VoMgzr
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 26, 2023 • 22min
Building Your Ideal Lifestyle: Accumulation vs Joy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.

Jan 24, 2023 • 44min
Creative Backlinking to Maintain Google Rankings in Competitive Markets w/ Greg Gaudet
Want to break page 1 of google rankings but in a competitive market? In this episode we're going to show how Greg went from knowing nothing about SEO to ranking #1 in his market of Maui, Hawaii. He also shares a few creative ways he's building backlinks that you might have never thought of. It's simpler than you might think!P.S. - It's SEO month at Carrot! Go to Carrot.com/SEO to get the resources you need to get your website generating high quality seller leads through Google.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 17, 2023 • 54min
How to Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire with Dan Martell
Want to buy back your time but struggling to figure out how to actually do it? You're not alone. Entrepreneurs, CEOs, and business owners: Dan Martell wants to help shift the way you think about systems, processes, time management, and focus, so you can run your business the way you've always dreamed of. In this podcast interview, we dive deep into the best nuggets of Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell. Listen in, and implement with us. Our first episode with Dan Martell: https://carrot.com/blog/dan-martell-interview-buy-back-time/ Buy Dan's Book: buybackyourtime.com Dan Martell on Instagram: https://www.instagram.com/danmartell/?hl=en Dan Martell on YouTube: https://www.youtube.com/channel/UCA-mWX9CvCTVFWRMb9bKc9w Dan Martell on Facebook: https://www.facebook.com/Danmartell/
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 10, 2023 • 25min
Dramatically Low Transactions & Future Investment Opportunities w/ Ryan Ingram | Market Harvest 1/23
Some markets are seeing a massive dip in retail transactions, making troubling times for agents, while investment opportunities still abound, despite winter being the slow month for your average single-family investor. We're diving into what this means for you with Ryan Ingram, an investor out of Dayton, Ohio with over 400 rental units. Get the full market harvest report & past episodes at Carrot.com/Harvest.P.S. - It's SEO month at Carrot! Go to Carrot.com/SEO to get the resources you need to get your website generating high quality seller leads through Google.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Jan 3, 2023 • 47min
Real Estate Investor SEO 101 + Predictions for 2023 w/ Bryan Sekine
Want to take advantage of SEO for the most motivated seller leads but don't know where to start? We're breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan the SEO specialist for Carrot.com will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven't heard about!Head to Carrot.com/SEO to get all of our best SEO content.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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