
Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact.
*Every THURSDAY we share the proven strategy & tactics, unique data, and marketing insights you need to succeed at SEO, content marketing, website conversion, paid ads, and more. Hosted by Carrot CEO Trevor Mauch & Content Strategist Brady Winder.
*Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. Hosted by Brady.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
*Formerly known as the CarrotCast Podcast
Latest episodes

Mar 21, 2023 • 36min
YouTube SEO & Ranking in Google Using Video w/ Bryan Sekine
Getting a video to rank in YouTube and Google is not as difficult as you might think. Today we're walking you through step-by-step: - Quickly plan your topic, keywords, headings, and YouTube Chapters - The critical steps to optimizing a YouTube video for SEO (plus what not to waste your time on) - Easily turn your video content into written content that Google loves - Carrot's SEO Specialist Bryan Sekine & Carrot's Content Strategist Brady Winder cover the nitty-gritty of YouTube SEO for real estate so you not only learn how to use video to generate motivated seller leads, but you also understand what Google & Youtube's algorithms are looking for. Check out Carrot.com/video for 52 free content ideas & our best guide on how to get started in video marketing- all for free, and in one simple page! --------------------- Mentioned in this Episode: How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost: https://carrot.com/blog/how-to-create-real-estate-content/ Tube Buddy: https://www.tubebuddy.com/ VidIQ: https://vidiq.com/ --------------------- Chapters: 00:00 Don't Stop Short of the SEO Finish Line! 00:57 Welcome to the CarrotCast 05:22 Do this First if you Want your Video to Rank #1 12:15 How Long do your Video and your Blog need to be to Rank? Long-form vs Short-form 19:30 Add Objective-focused, Actionable Context to your Titles 24:22 Youtube is Ignoring your Hashtags- Here's why! 29:35 Supercharge your Post in it's First 48 Hours by doing this 30:29 The future of SEO, Youtube, and your Google Rankings 34:55 Wrap-up and Outro --------------------- Want more: ➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 16, 2023 • 22min
4 Ways I Handled My Business Outgrowing Me | Trevor Truck Talk
Is the business that YOU built stressing you the heck out? That was me a couple of years ago. But, it wasn't as simple as "stop having a negative mindset" or "just outsource a few more things". Looking back, there were four areas of my personal development that I focused in on, which allowed me to cross through that difficult growth phase of business. Here they are:Win/Lose VS. ImproveMentorship & CoachingGrowth Opportunity PerspectiveVision, Mission, and Purpose Mentioned in this Episode:Episode: How to Find your “Just Cause” In Business... Is Your “Aim” Noble Enough?https://apple.co/3J34NMJ The Infinite Game by Simon Sinek: https://amzn.to/2IEozBy
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 14, 2023 • 44min
Multifamily Development Opportunities for 2023 w/ Daniil Kleyman of RehabValuator | Market Harvest 3/23
If you're a wholesaler or flipper wanting to get into multifamily developments, this episode is for you. Daniil Kleyman talks about the important steps he took to GC & raise capital for duplexes, and later on larger commercial properties. We talk about the ROI of building spec homes vs commercial properties and what opportunities Daniil sees in his market. Enjoy!Connect with Daniil: RehabValuator.comIn-depth content on developing: https://www.youtube.com/@RehabValuatorCatch more episodes at CarrotCast.com
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 9, 2023 • 24min
The Mindset Shifts & Processes To Grow From $2M/Yr to $4M/Yr
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.

Mar 7, 2023 • 1h 8min
Real Estate Video Marketing: 9 Creative Use Cases, 12+ Topics & 15 Pro Tips to Attract & Convert Leads w/ Josh Culler
This one's a biggie! You'll learn: • Creative ways to integrate video into your marketing & follow-up that you likely haven't tried (with specific apps & tools)• The most effective topics for getting motivated seller & buyer leads + how to outline a video fast• What gear you don't need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera• The most common video marketing mistakes made by investors & influencersand a whole lot more. You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources. Mentioned in this episode: Carrot.com/video for more awesome contentWork with Josh Culler: https://www.rei.video/Carrot's Videopost: https://carrot.com/blog/how-to-create-real-estate-content/https://www.videoask.com/https://www.tubebuddy.com/https://podcast.adobe.com/https://bombbomb.com/https://www.loom.com/Josh's first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/ 0:00 Intro7:28 Camera Fear11:20 How to Outline Your Videos17:40 Goals: Investor vs Influencer23:24 Video Gear You Don't Need26:39 ChatGPT for Real Estate Videos33:26 Topics for Investors49:43 Time-Saving Tools for Video1:04 Distributing to Social
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Mar 2, 2023 • 23min
3 steps to connect more deeply and build a powerful network | Trevor Truck Talk
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing
Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/
***Need to grow as a leader? Check out Trevor’s podcast:
https://link.chtbl.com/EFF
***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with
millions of motivated leads generated over 10+ years.

21 snips
Feb 28, 2023 • 44min
AirBnB Arbitrage: How Jorge Makes Six-Figures Automating Short Term Rentals
Jorge, an expert in Airbnb Arbitrage and short & medium-term rental strategy, shares his story of going from dealing drugs and failing through high school to building a successful business and mastering Airbnb. He discusses finding profitable properties with little upfront investment, overcoming adversity, converting a rec room into a rental unit, achieving financial success through Airbnb arbitrage, and the future of Airbnb and Airbnb arbitrage.

Feb 23, 2023 • 24min
Accountability "Do's & Don'ts" For Leading a Team | Trevor Truck Talk
If you're a part of a team and you get to the end of your week feeling drained, super busy but without progress to show for it progress, it's could be an accountability issue. It might be that you're not clear on your goals or the exact steps needed to hit them. This si something that many successful leaders struggle with - holding each other accountable in the right way. In this episode I'll share some of the do's and don'ts I've learned, so you can run a more accountable, more efficient team. Listen in.
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 21, 2023 • 50min
Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion w/ Beau Hollis & Keith Sant
Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That's why we're talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down:The specific questions that'll get a house seller to give you a raving review that bust objectionsHow Keith & Beau leverage these testimonials on your website, Google profile to generate more & higher-quality leadsHow to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more!Whether you're brand new to real estate investing or you've done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible real estate investor.Learn how to make the most of your website at Carrot.com/convert
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

Feb 16, 2023 • 22min
Don't Delegate your Unique Abilities | Trevor Truck Talk
Why would it drain your energy if you're working in your genius zone? That's what I asked myself the first time I delegated a skill that I was great at in hopes of buying back my time. It flopped. The good news is that I learned why it flopped, how not to delegate, and which things you should rarely delegate! Whether you're solo and hiring V.A.'s or have a team of 50 like myself, you don't want to miss this. Listen in!
***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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