Evergreen Marketing (formerly CarrotCast) cover image

Evergreen Marketing (formerly CarrotCast)

Latest episodes

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Apr 4, 2023 • 58min

Facebook Ads for Real Estate w/ SilverStreet Marketing

Do Facebook ads give good ROI for quality, motivated seller leads? Yes — when managed well. Kiley & JT with SilverStreet Marketing have spent millions on Facebook ads over the last decade, gaining a massive amount of insight into what makes an ad flip or flop. We talk about what to look for when outsourcing, lead costs & ROI, how to get quality targeting & lower ad costs despite recent changes to Meta's platform, how they're using ChatGPT to make ad creation easier, and a really cool new tool they have in Beta that serves the investor who wants to go the DIY route. ---------------------Want more: ➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot➨Instagram: https://www.instagram.com/getcarrot/➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ ---------------------About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 30, 2023 • 27min

The Single Differentiator between Success and Failure | Trevor Truck Talk

In this episode, I'm going to walk you through the one, single differentiator I've found for charting your vision in life or in business, that can cause success vs failure. Momentum vs struggles. Motivation and excitement vs a weight and a judgment.A subtle nuance in what we'll often call vision, can be the difference between accomplishing your dreams and being left with regret. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 28, 2023 • 41min

T.V. Ads for 5x ROI & Less Competition. Everything Real Estate Investors Need To Know

Tony Javier $3k into $30k with his first month of TV Ads, and since then he's been "off to the races!" After realizing there were no masterminds out there teaching the things he had learned from his experience with television advertising for real estate, he started taking on clients and typically gets his investor's returns in as little as 3-6 months!Today we're talking about real estate investors, television advertising, and lead gen methods, the top 10 benefits of running ads on TV, and how you can dial the channel into a turn-key traffic solution! ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 23, 2023 • 12min

Hiring Mistakes You Can Learn From | Trevor Truck Talk

Over the years I've hired team members that were instrumental to the growth of our business and ones that held our growth back. Looking back, there are a few key things that set apart the amazing hires. When most are looking at the resume and experience, we take a culture-first approach. Listen in to hear a few practical steps you can take to surrounding yourself with amazing talent.---------------------Want more:➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot➨Instagram: https://www.instagram.com/getcarrot/➨Take a demo of Carrot.com: https://carrot.com/choose-demo/---------------------About Us:At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 21, 2023 • 36min

YouTube SEO & Ranking in Google Using Video w/ Bryan Sekine

Getting a video to rank in YouTube and Google is not as difficult as you might think. Today we're walking you through step-by-step:   - Quickly plan your topic, keywords, headings, and YouTube Chapters   - The critical steps to optimizing a YouTube video for SEO (plus what not to waste your time on)   - Easily turn your video content into written content that Google loves   - Carrot's SEO Specialist Bryan Sekine & Carrot's Content Strategist Brady Winder cover the nitty-gritty of YouTube SEO for     real estate so you not only learn how to use video to generate motivated seller leads, but you also understand what Google &     Youtube's algorithms are looking for. Check out Carrot.com/video for 52 free content ideas & our best guide on how to get started in video marketing- all for free, and in one simple page! --------------------- Mentioned in this Episode: How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost: https://carrot.com/blog/how-to-create-real-estate-content/ Tube Buddy: https://www.tubebuddy.com/ VidIQ: https://vidiq.com/ --------------------- Chapters: 00:00 Don't Stop Short of the SEO Finish Line! 00:57 Welcome to the CarrotCast 05:22 Do this First if you Want your Video to Rank #1 12:15 How Long do your Video and your Blog need to be to Rank? Long-form vs Short-form 19:30 Add Objective-focused, Actionable Context to your Titles 24:22 Youtube is Ignoring your Hashtags- Here's why! 29:35 Supercharge your Post in it's First 48 Hours by doing this 30:29 The future of SEO, Youtube, and your Google Rankings 34:55 Wrap-up and Outro --------------------- Want more: ➨Our Real Estate Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 16, 2023 • 22min

4 Ways I Handled My Business Outgrowing Me | Trevor Truck Talk

Is the business that YOU built stressing you the heck out? That was me a couple of years ago. But, it wasn't as simple as "stop having a negative mindset" or "just outsource a few more things". Looking back, there were four areas of my personal development that I focused in on, which allowed me to cross through that difficult growth phase of business. Here they are:Win/Lose VS. ImproveMentorship & CoachingGrowth Opportunity PerspectiveVision, Mission, and Purpose Mentioned in this Episode:Episode: How to Find your “Just Cause” In Business... Is Your “Aim” Noble Enough?https://apple.co/3J34NMJ The Infinite Game by Simon Sinek: https://amzn.to/2IEozBy ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 14, 2023 • 44min

Multifamily Development Opportunities for 2023 w/ Daniil Kleyman of RehabValuator | Market Harvest 3/23

If you're a wholesaler or flipper wanting to get into multifamily developments, this episode is for you. Daniil Kleyman talks about the important steps he took to GC & raise capital for duplexes, and later on larger commercial properties. We talk about the ROI of building spec homes vs commercial properties and what opportunities Daniil sees in his market. Enjoy!Connect with Daniil: RehabValuator.comIn-depth content on developing: https://www.youtube.com/@RehabValuatorCatch more episodes at CarrotCast.com ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 9, 2023 • 24min

The Mindset Shifts & Processes To Grow From $2M/Yr to $4M/Yr

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.
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Mar 7, 2023 • 1h 8min

Real Estate Video Marketing: 9 Creative Use Cases, 12+ Topics & 15 Pro Tips to Attract & Convert Leads w/ Josh Culler

This one's a biggie! You'll learn: • Creative ways to integrate video into your marketing & follow-up that you likely haven't tried (with specific apps & tools)• The most effective topics for getting motivated seller & buyer leads + how to outline a video fast• What gear you don't need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera• The most common video marketing mistakes made by investors & influencersand a whole lot more. You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources. Mentioned in this episode: Carrot.com/video for more awesome contentWork with Josh Culler: https://www.rei.video/Carrot's Videopost: https://carrot.com/blog/how-to-create-real-estate-content/https://www.videoask.com/https://www.tubebuddy.com/https://podcast.adobe.com/https://bombbomb.com/https://www.loom.com/Josh's first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/ 0:00 Intro7:28 Camera Fear11:20 How to Outline Your Videos17:40 Goals: Investor vs Influencer23:24 Video Gear You Don't Need26:39 ChatGPT for Real Estate Videos33:26 Topics for Investors49:43 Time-Saving Tools for Video1:04 Distributing to Social ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. 
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Mar 2, 2023 • 23min

3 steps to connect  more deeply and build a powerful network | Trevor Truck Talk

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/ ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

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