Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
May 26, 2015 • 37min
How Jackson Hewitt Dominated Social Customer Service
Eric Haftel, Social Media Marketing Manager at Jackson Hewitt Tax Service, joins the Social Pros Podcast this week to discuss customer expectations surrounding the immediacy of social media and the importance of an internal communication system between social media and other customer support teams. Read the highlights: http://www.convinceandconvert.com/podcast [...]
May 24, 2015 • 11min
BONUS: It’s Time to Own Your Social Community
This BONUS episode of the Social Pros Podcast is brought to you from the Convince & Convert Podcast. Enjoy! Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It’s time to own again says Jay Baer. Read the post on the Convince & [...]
May 18, 2015 • 51min
Will Chinese Social Media Take Over in America
Blake Cahill, Global Head of Digital and Social Marketing at Philips, joins the Social Pros Podcast this week to discuss the different challenges of marketing across B2B, B2C, and B2G, as well as the differences in consumer behavior and social media engagement around the world. Read the highlights:
May 11, 2015 • 42min
How Verizon Uses Social for Marketing Research
Mason Nelder, Director of Consumer Insights at Verizon, joins the Social Pros Podcast this week to discuss [...]
May 4, 2015 • 43min
Why Twitter is Trying to Turn Itself Into Facebook
Joel Comm, co-author of “twitter power 3.0” and CEO of
Apr 27, 2015 • 55min
How to Find Your Fans on Facebook but Connect with Them on Snapchat
Steve Brown, Marketing Manager at CLYW, a high-end return top company, joins the Social Pros Podcast this week along with Chris Mikulin, CLYW’s Owner, to discuss high-end products on social media, the boosted reach of utilizing influencers, and the loyalty developed from one-on-one Snapchat engagement.
Apr 20, 2015 • 42min
How Big Brands Get Permission to Use UGC
Jon Steiert, Social Media Manager & PR Specialist at Pet360, Inc., joins the Social Pros Podcast this week to discuss social as a way to [...]
Apr 13, 2015 • 47min
Why You’re Not Going to Be a Thought Leader in 6 Seconds
Dorie Clark, author of “Reinventing You” and her latest book, “Stand Out,” joins the Social Pros Podcast today to discuss standing out in a sea of freelancers by cultivating a following around your unique expertise and experience. [...]
Apr 6, 2015 • 38min
How a Volcano Created a World-Class Social Media Program for KLM Airlines
Karlijn Vogel-Meijer, Manager Social Media at KLM, joins the Social Pros Podcast this week to discuss the value of a social customer support team and the necessity of learning from your mistakes in social media.
Mar 30, 2015 • 44min
Lessons From Running 400,000 Social Media Contests
Jim Belosic, CEO & Co-Founder of ShortStack, joins the Social Pros Podcast this week to discuss putting the customer’s success first, scaling your business with technology, and how it all comes back to pancakes. Read the highlights:
