Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Mar 16, 2015 • 48min
How Whole Foods Focuses on Customer Needs to Succeed in Social Media
Natanya Anderson, Global Director of Social Media, CRM, and Customer Service at Whole Foods, joins the Social Pros Podcast this week to discuss the customer as a business stakeholder, the importance of enabling instead of governing, and the future of connectivity in the digital world. Read the highlights:
Mar 9, 2015 • 50min
Where Social Media and Reality TV Collide
Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.
Mar 2, 2015 • 39min
How to Orchestrate Social Media for a Global Non-Profit
Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale. Read the highlights:
Feb 23, 2015 • 47min
How Social Media Examiner Became the Biggest Site in Social
Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistake [...]
Feb 16, 2015 • 49min
Be Social Don’t Just Do Social
Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the
Feb 9, 2015 • 43min
How Life Time Fitness Wins Fans with Unplanned Social Content
Tony Saucier, Director of Social Media at Life Time Fitness, joins the Social Pros Podcast this week to discuss unplanned social content, measuring success in social, and the value of local and national social media channels. Read the highlights:
Feb 2, 2015 • 48min
How to Multiply Your Time to Improve Your Social Media
Rory Vaden, Co-Founder of Southwestern Consulting, joins the Social Pros Podcast this week to discuss his revolutionary ideas about time management and its importance for social media experts. Read the highlights:
Jan 23, 2015 • 43min
LinkedIn Tricks for Social Media Professionals
Viveka von Rosen, CEO of Linked Into Business, joins the Social Pros Podcast this week to discuss the LinkedIn Publisher Platform, optimizing company pages, and future changes at LinkedIn. Read the highlights:
Jan 16, 2015 • 53min
How JetBlue Delivers Amazing Social Customer Service Working From Home
Laurie Meacham, Leader of the Social Media and Customer Commitment Team at JetBlue Airways, joins the Social Pros Podcast this week to discuss the pros and cons of a remote team as well as the importance of passion in customer support and curiosity in social media. Read the highlights:
Jan 9, 2015 • 50min
How Cabela’s Uses Social to Turn Customers Into Friends
Adam Buchanan, Social Media Manager at Cabela’s, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-cabelas-uses-social-to-turn-customers-into-friends
