Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Jul 27, 2015 • 43min
How Real-Time Social Media Gets Planned Far in Advance
Ryan Lauder, Director of Digital Strategy at TaylorMade-adidas Golf Company, joins the Social Pros Podcast this week to discuss the strategy and workflow behind sports social media on a large scale for multiple brands with sponsored athletes. Read the highlights:
Jul 20, 2015 • 47min
Answers to Hot Social Media Law Questions
Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.
Jul 13, 2015 • 43min
Make Your Employees Your Greatest Social Asset
Jim Fields, VP of Customer Experience Marketing at SAP, joins the Social Pros Podcast this week, along with Nick Robinson, Digital Strategist at SAP, to discuss the ins and outs of social selling and the challenges and incredible benefits of employee advocacy. [...]
Jul 6, 2015 • 38min
A Very Special Social Pros: Announcing Your New Co-Host!
Adam Brown, Executive Strategist at Salesforce Marketing Cloud, joins the Social Pros Podcast this week to discuss trends in visual content and the convergence of content and social marketing. We bid farewell to long-time Social Pros co-host Jeff Rohrs this week and look forward to Adam jumping in next week.
Jun 29, 2015 • 54min
Build Channel Strategies to Get Ahead in Social Media
Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast this week to discuss his thinking behind giving away content, the 6 steps to reach multi-million dollar status, and the importance of creating channel strategies for each social media channel rather than posting the same content across channels.
Jun 22, 2015 • 52min
Is Live Streaming Right for Your Business
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat. Read the highlights:
Jun 15, 2015 • 42min
Which Content Types Get the Most Social Shares
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand. Read the highlights:
Jun 8, 2015 • 41min
How TV Is Using Social to Drive Clicks and Viewers
Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.
Jun 1, 2015 • 50min
How Mari Smith Makes Facebook Work Wonders
Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook’s need to better educate its users, and the evolution of communication in the digital world.
May 28, 2015 • 27min
BONUS: How Automation and Emotion Can Work Together in Content Marketing
This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy! Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Specialist, Caitlin Moore, to discuss the [...]
