Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Oct 6, 2015 • 48min
Why Failing Fast Is Stupid in Social Media
Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Medi [...]
Sep 29, 2015 • 1h 2min
How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media
Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11) Affinio (Psychographic insights + segmentation for digital strategists:
Sep 22, 2015 • 44min
Which Makes Social Work: Inspiration or Perspiration?
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11) Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9) Cision (2015 Global Social Jo [...]
Sep 15, 2015 • 47min
How HP Balances Social Marketing With Social Customer Service
Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it’s so important to embrace global social customer service.
Sep 8, 2015 • 59min
How Qantas Uses Employees to Tell the Brand Story
Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)
Sep 1, 2015 • 49min
How to Sell on Social When You’re Not Trying to Sell
Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media’s role at different stages of the sales funnel and throughout every department of an organization. Special thank [...]
Aug 25, 2015 • 58min
How to Give the Best Presentations of Your Life, Onstage and Off
Michael Port, Owner of Book Yourself Solid, joins the Social Pros Podcast this week to discuss the key elements of stellar performances, whether they are speeches onstage or presentations offstage. Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20) Formstack (Using Web Forms to Build a Killer Content Marketing Strategy:
Aug 18, 2015 • 46min
A Mathematical Model to Pick the Right Marketing Tactics
Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book “Traction.” Special thanks to our sponsors: Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)
Aug 11, 2015 • 57min
How to Use Social Media to Delight Current Employees
Chris Ebbeler, Senior Manager of Workplace Community at Brinker International, joins the Social Pros Podcast this week to discuss how to use social media to engage current and potential employees and how to collaborate between HR and marketing teams to promote your brand internally and externally.
Aug 4, 2015 • 49min
Podcasts and Facebook Groups Are the New Community Levers
Jason Keath, Founder & CEO of Social Fresh, joins the Social Pros Podcast this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success. Read the highlights:
