Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Dec 15, 2015 • 57min
How Chris Ducker Grew His Community With Periscope
Chris Ducker, Founder and Virtual CEO of Live2Sell Group, joins Social Pros to discuss how Periscope is changing the game of content creation by embracing and promoting the unadulterated world of live-streaming video. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Soci [...]
Dec 8, 2015 • 40min
Does It Work When Bloggers Write Longer Posts?
Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)
Dec 3, 2015 • 49min
Are You Being Manipurated by Online Reviews?
Daniel Lemin, Author and Senior Strategist for Convince & Convert, joins Social Pros to share some of the wisdom from his newly released book “Manipurated,” a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhan [...]
Nov 24, 2015 • 47min
The New Rules of Social Marketing and PR
David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, “The New Rules of Social Marketing and PR,” newsjacking, and the unification of sales and PR/marketing. Special thanks to our sponsors: Salesforce Marke [...]
Nov 17, 2015 • 42min
How Sexy Hair Blends Instagram and E-Commerce
Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for all.
Nov 10, 2015 • 53min
A Very Smart Way to Combine Search and Social
Ricky Cadden, Social and Digital Content Manager for TripCase, joins the Social Pros Podcast to discuss the power of search engine optimization, targeted social, and internal resource management. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27) Formstack (Testing Your Way to a High-Converting Form http://www.convinceandconvert.com/32) Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9) Cision (2015 Global Social Journalism Study:
Nov 3, 2015 • 50min
Why a B2B Brand Is Experimenting With Snapchat
Caitlin Angeloff, Head of Global Strategy and Operations at DocuSign, joins the Social Pros Podcast to discuss leveraging social media engagement at every stage of the sales cycle to move audiences from spectators to customers. Special thanks to our sponsors:
Oct 27, 2015 • 41min
How to Use Social to Attract Great Employees
Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention. Special thanks to our sponsors:
Oct 20, 2015 • 46min
Be More Productive in Social Than You Ever Thought Possible
David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)
Oct 13, 2015 • 35min
How Priceline Uses Instagram to Build Fan Engagement
Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline’s relationship with their community while quadrupling their followers. Special thanks to our sponsors:
