Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Sep 27, 2016 • 52min
What Is the Relationship Between Social and Community?
Patrick O’Keefe, Founder and Owner of iFroggy Network, joins the Social Pros Podcast to discuss the importance of community in attracting and keeping passionate, high-value customers. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]
Sep 20, 2016 • 30min
How Social Fits Into Your Owned Media Strategy
Gini Dietrich, CEO of Arment Dietrich, joins the Social Pros Podcast to discuss how her successful PESO integration model converts leads into sales through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) [...]
Sep 13, 2016 • 46min
How to Figure Out What Your Audience Really Thinks About You
Bruce Turkel, CEO of Turkel Brands, joins the Social Pros Podcast to discuss the “all about them” phenomenon and why social marketing is no longer about your client. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStu [...]
Sep 6, 2016 • 49min
A Tasty Tale of Social Media Smarts From A Boutique Burger Manufacturer
Rev Ciancio, Director of Marketing for Schweid & Sons, joins the Social Pros Podcast to discuss how his B2B2C niche company sets itself apart from the competition through social media utility smarketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio
Aug 30, 2016 • 54min
Why Most Social Media Writing Sucks and How to Fix It
Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingSt [...]
Aug 23, 2016 • 50min
How Coca-Cola Mastered Brand Journalism
Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing. Special thanks to our sponsors: Salesforce Marketing [...]
Aug 16, 2016 • 51min
How Patrón Uses Immersive Digital to Drive Global Tequila Demand
Adrian Parker, VP of Digital Marketing at the Patron Spirits Company, joins the Social Pros Podcast to discuss how a global brand with 70% market share pushes growth through digital storytelling and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio
Aug 9, 2016 • 46min
How Social Media Can Lead the Voice of Customer Initiatives
Alaina Maloney, Social Communications Manager for Intuit’s TurboTax, joins the Social Pros Podcast to discuss how a seasonal product can drive business year-round through social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio
Aug 2, 2016 • 52min
Why This Brand Gets 15-Fold Engagement on Facebook Live Video
Sebastian Quinn, Director of Digital Marketing at Hard Rock International, joins the Social Pros Podcast to share how he uses social to communicate an authentic rock experience consistently across 200 properties, 400 social accounts, and 69 countries. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: [...]
Jul 26, 2016 • 52min
How to Use Social Media to Make Your Brand Fascinating
Sally Hogshead, Hall of Fame Speaker and CEO of How to Fascinate, joins the Social Pros Podcast to discuss how the art of fascination can revolutionize and energize your brand. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:
