Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Dec 6, 2016 • 34min
How A Ginormous Accounting Firm Uses Snapchat Like a Boss
Chris Sedlak, Public Relations and Social Media Manager for PwC, joins the Social Pros Podcast to discuss how the right personal branding on social can jumpstart your career, cultivate prospects, and turn customers into advocates. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) [...]
Nov 29, 2016 • 44min
How to Activate Your Employees As Social Media Advocates
Jason Spencer, Social Media Community Manager at Humana, joins the Social Pros Podcast to discuss engaging nontraditional, uniquely qualified audiences by crafting a successful employee social advocacy program. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest:
Nov 22, 2016 • 52min
Why Messaging Apps Will Make Websites Irrelevant
Peter Friedman, CEO of LiveWorld, joins the Social Pros Podcast to discuss the future of social media marketing and how it will all ultimately be replaced by messaging apps. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest: http://www. [...]
Nov 15, 2016 • 51min
Should Marketers Start to Use Twitter Like Facebook
Mike Stelzner, Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the changing Twitter algorithm, the death of evergreen content, and why you should only tweet content once. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert Definitive Email (Definitive Digest:
Nov 8, 2016 • 43min
How LensCrafters Uses Frame Candy to Excite You in Social
Nick Gilham, Senior Manager of Social Media at LensCrafters, joins the Social Pros Podcast to discuss how social is expanding their consumer base while reengaging customers between purchases. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio)
Nov 1, 2016 • 42min
How Innovative Startups Are Raising Money in a Whole New Way
Nathan Rose, Director at Assemble Advisory, joins the Social Pros Podcast to share valuable insight into the world of equity crowdfunding and how it is reshaping the use of social for startups. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:
Oct 25, 2016 • 48min
How Kellogg Delights Fans by Telling Bigger Social Stories
Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Social Pros Podcast to discuss the power of corporate channels that focus on the bigger picture. Special thanks to our sponsors: Salesforce Marketing Cl [...]
Oct 18, 2016 • 41min
How a Theoretical Physicist Became a Big Company Social Media Manager
Andrew Spoeth, Director of Digital Marketing at CA Technologies, joins the Social Pros Podcast to share how a simple framework for social strategy can drive lead generation and sales opportunities. Special t [...]
Oct 11, 2016 • 45min
Why You Should Be Doing Less Social, Not More
Joe Pulizzi, Founder of Content Marketing Institute, joins the Social Pros Podcast to discuss the inextricable and profitable relationship between content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertisi [...]
Oct 4, 2016 • 47min
Are You Using the Right Social Media Tools?
Ian Cleary, Founder of RazorSocial, joins the Social Pros Podcast to share his PRISM secret to building a profitable presence using the tools of social media and content marketing. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio:
