Social Pros Podcast

Mitch Jackson, aka “The Streaming Lawyer,” joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud LinkedIn Marketing Solutions   Full Episode Details Being a powerful story-teller in court can also help you become a powerful story-teller across social media. Yet, people in professional services are often wary of posting on social media. That might not be a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities. That’s what my guest this week, Mitch Jackson, trial attorney and Senior Partner at Jackson & Wilson Inc, has done. Using his court room communication skills, he has taken social media by storm. Tune in to find out how social media can be a game-changer for professionals. We talk to Mitch about his successful social strategy and how that has transformed his career. His social media presence even led him to becoming a best-selling author and a social media and live streaming consultant. And, he also gives us tips for other lawyers and professionals looking to build their online audience. So, if you thought all lawyers were stuffy – then you won’t want to miss the truly inspirational social media force that is Mitch Jackson.   In This Episode: 08:33 - How Mitch moved from helping on a 1:1 basis to helping a global audience 10:57 – Ask your customers how they want to communicate with you 15:12 – How to communication is key to building your presence on social media 16:56 – How Mitch gets his content inspiration and grabs attention 19:37 – How professional service firms can harness social media 24:23 – Should you worry about the ROI on your social engagement? 27:09 – Top 3 tips on how to communicate and create relatable content 29:47 – Why consistency is so important to your content strategy 30:42 – How repurposing content can save you time and reach more people 34:08 – Regulations about social advertising by law firms 38:30 – How future lawyers can utilise social media to build their brand 40:43 – What's next for Mitch Jackson?   Resources Grab your copy of Salesforce’s “The State of the Connected Customers” Report Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read “The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs” by Mitch Jackson Check out Mitch’s blog - “Streaming Lawyer” Listen again to Amy Woods, Founder of Content 10x on “How to Repurpose Your Content on Social for Maximum Results”   Visit SocialPros.com for more insights from your favorite social media marketers.  

Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Full Episode Details We are surrounded by a constant stream of marketing noise, influencers, and competition. What’s the secret to creating a personal brand that will make you stand out from the crowd and generate revenue? If you can’t be found, if you have mixed messages, if you have no real solution to a problem people are facing and have a weak reputation – then people are unlikely to buy from you. However, if you want to build a personal brand that grows revenue – then you need to be that person people think about before anyone else. Rory Vaden, the Co-Founder of Brand Builders Group, believes, that the secret to building a successful personal brand is to do with answering a simple question. What is your solution and your uniqueness? If you can’t answer those two things, then you will find it hard to cut through the noise and deliver effective messages. Your entire branding and marketing strategy must be centered on how you solve a problem and what makes you unique.  Only then can you focus on building a rock-solid reputation that will grow your revenue.      In This Episode: 8:43 – What approach should you take to showcase our personal brand in social media 14:37 – How to craft your personal brand around solving a problem 17:06 – How to stand out when other influencers are solving similar problems to you 19:19 – Why focusing on your solution and your unique “lens” on the world will help you stand out from the crowd 23:06 – How to avoid getting your personal brand wrong 25:16 – Why having a “Relationship Headquarters” is important for your brand 29:31 – What you can learn from the big brands to apply to our own personal branding strategies 34:31 – Why building a “rock solid” reputation must precede revenue    Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. To get your free no obligation free call from Rory and his team about how to build your brand and increase your influence go to Brand Builders Group.com/Social Pros Learn more about the Brand Builders Group and how they can help you build and monetize your personal brand. Find out about Rory Vaden’s Rock Solid Reputation Video Course at RoryVaden.com Listen back to Sally Hogshead on Episode 226 of Social Pros for her take on the art of fascination can revolutionize and energize your brand.   Visit SocialPros.com for more insights from your favorite social media marketers.

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast to discuss what social media professionals can learn from great minds throughout history. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud LinkedIn Marketing Solutions   Full Episode Details   History tends to repeat itself and if you look closely, you’ll discover a lot of parallels between the waging of the American Civil War and the existing societal and political climate.  The wise will look to the past for guidance and as John Jantsch notes in his latest book, ‘The Self-Reliant Entrepreneur,’ today’s entrepreneurs and social media professionals can learn a lot from the inspirational meditations, thoughts and writings of great minds from the past. If you’re in the social media and marketing profession, you have to tap into your creativity to create things today that did not exist yesterday. Of course, you’re not in this race alone. As John rightly declares, not only are social media professionals making up something that didn’t exist before, thousands of people are going to copy it tomorrow. So, you have to go right back where you started and like many of America’s most notable authors, you’ve got to unleash your inner creative and be willing to always reach for your next great ‘win’ on social.   In This Episode:  05:13 – How the essence of marketing and podcasting has evolved in the last five years 07:24 – How John’s book, ‘The Self-Reliant Entrepreneur,’ acts as a guide for developing a deeper relationship with the entrepreneurial journey 10:38 – What we can learn from great minds of the past 13:43 – How John came up with the seasonal structure of his book 18:37 – What compelled John to explore the deep topics discussed in the book 22:32 – A closer look and analysis of some interesting quotes from ‘The Self-Reliant Entrepreneur’ and why they’re so relevant for social media professionals   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read John’s latest book, ‘The Self-Reliant Entrepreneur’ Find out more about Duct Tape Marketing by visiting the website Read, ‘Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide’ by John Jantsch   Visit SocialPros.com for more insights from your favorite social media marketers.

Amy Woods, the Founder of Content 10x, joins the Social Pros Podcast to discuss why repurposing should be an integral part of your content marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions   Full Episode Details Do you repurpose your content? Most marketers spend so much of their time and energy creating new content that they neglect to realize the potential value that comes from repurposing content. Recycling your existing content for different mediums and platforms is an effective way to cut content creation time, expand audience reach and prolong your content’s longevity. However, if you’re serious about repurposing and remarketing your content, you need to get ahead of the curve and think about repurposing before you create the content. As Amy Woods, the Founder of Content 10x, states, repurposing starts in the planning stage and shouldn’t be an afterthought. If you create content with your repurposing strategy in mind, you’ll be able to create and repurpose content more efficiently and get the most out of your content.   In This Episode: 05:17 – What content repurposing is and how it can help you amplify core content on social media 09:37 – An insight into Content 10x’s repurposing process 11:42 – Why you should create content with repurposing in mind 16:29 – Why you need to repurpose content differently for each of the social media platforms 20:15 – How repurposing can help improve your organic reach on social 23:24 – How to know what hashtags to use for the most engagement 25:36 – How to use content repurposing to drive traffic, increase awareness and generate more clicks 29:05 – Best publishing practices for filtering your repurposed content on social media   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Learn more about Content 10x and how they can help repurpose your content Listen to the Content 10x podcast for more content repurposing tips! Read ‘Content 10x: More Content, Less Time, Maximum Results,’ by Amy Woods   Visit SocialPros.com for more insights from your favorite social media marketers.

Nicholas Sucich, the Executive Producer of Digital Communications at USPS, joins the Social Pros Podcast to discuss how social can bring you closer to your customers.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Full Episode Details   Customer service is the bloodline of most businesses and the rise of social media has enabled brands to pursue a direct connection with their customers. However, a lot of the time, it’s easier said than done.  Working for a 600,000-employee federal agency is far from being the most fertile ground for social media communication. This is the challenge that Nicholas Sucich, the Executive Manager of Digital Communications at USPS faces on a daily basis. People are sending less mail these days and, in many ways, social media is to blame. So, how can you make social an integral part of your digital communication strategy when there are literally thousands of players and not everyone remembers you’re all on the same team? It starts with getting social media approved in your organization and to do that, you need to get a seat at the table and sell social to your corporate leadership.   In This Episode:  05:23 – How to use social media as a customer service outlet 07:31 – How to use data and insights to improve social listening 10:20 – How to manage social communications at scale 16:23 – Why you should establish social media protocols for employees 19:40 – How to use social media as a recruiting tool 24:46 – How to prepare and plan for crisis communications on social 34:07 – How social media compares to traditional forms of broadcasting   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Take your email marketing strategy to the next level with help from emma.   Visit SocialPros.com for more insights from your favorite social media marketers.

Kindra Hall, President and Chief Storytelling Officer at Steller Collective, joins the Social Pros Podcast to discuss how brands can increase consumer storytelling and solicit better stories from their customers. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Full Episode Details As a species, we’ve told stories since the first caveman (or cavewoman) painted mammoths inside cave walls. We’ve definitely got better at it since then, but the foundation of storytelling and how stories have the unique ability to drive emotion from deep within us has remained the same. There’s no denying that although the essence of storytelling hasn’t changed much, the way we tell stories certainly has. Even traditionally published books have had to make room for the digital screen age of storytelling and what is a social media post other than a short-form story? As Kindra Hall, President and Chief Storytelling Officer at Steller Collective says, every Instagram post is a stage for you to connect with your desired audience. So, you’ve got to make every word count and get people in your ecosystem to want to tell their stories with you. If you can find a way to solicit better stories from your customers, you’re well on your way to success.   In This Episode: 05:08 – How Kindra got involved in storytelling as a thought leadership platform 09:24 – Which of the four types of stories are best suited for social media 10:47 – Why so many brands are using stories the wrong way on social 15:06 – How visual content and multimedia can impact your stories 19:31 – How to increase consumer storytelling and solicit better stories from your customers 27:36 – How do you know when a story is working   Resources Get the new State of Marketing report for free from Salesforce  Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Discover why emma is Jay’s go-to email marketing platform Reserve your seat at the Social Fresh Conference in Winter Park, FL Read Kindra Hall’s new book, Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business   Visit SocialPros.com for more insights from your favorite social media marketers.

In this special encore episode of Social Pros, Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has used influencer marketing and user-generated content to build a jewelry brand that dominates Instagram. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Techsmith   Full Episode Details As one of the fastest-growing marketing channels today, leveraging the power of Instagram to help sell products and services is a smart business move for sure. But, is it possible to build the back of an entire company on Instagram usage alone? We’ve got a special encore episode of the show for you this week, where we’ve reached back into the Social Pros archives to bring you one of our favorite episodes of the year featuring Griffin Thall, CEO, and Co-Founder of Pura Vida Bracelets. Since appearing on the show, Griffin and his partner have cashed in and sold a majority stake of their company to Vera Bradley for $75 million. When you listen to this episode and hear how Griffin and his team transformed a humble business into a global powerhouse using a strategic approach to user-generated content and influencer marketing, that $75 million starts sounding like a pretty good deal. After all, Pura Vida Bracelets has been crowned one of the best businesses on Instagram with an engaged following that helps the brand ship millions of bracelets each month.   In This Episode: 06:35 – The origin story of Pura Vida Bracelets and how they went from a small brand in Costa Rica to a global sensation selling millions of bracelets each month 11:47 – How social media has aided Pura Vida’s success 14:37 – How Pura Vida works with user-generated content (UGC content) and influencers to increase engagement and boost their presence on Instagram 18:00 – Why you should experiment on Instagram to find out what works for you 22:14 – Tips for working with influencers in the most effective way 27:14 – Why it’s important to work with brand representatives/ambassadors and key differences between online and in-person word-of-mouth marketing 30:51 – Why reviews and social-proof are vital to a brand’s success both online and offline Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Pura Vida Bracelets by visiting their website  Check out Pura Vida’s Instagram account Foursixty is the software Pura Vida use to help manage user generated content on Instagram. Check out The Infinite Dial 2019Report Listen to The MFCEO Podcast and find out more about Andy Frisella.   Visit SocialPros.com for more insights from your favorite social media marketers.

Pat Flynn, CEO of Flynndustries, the host of Smart Passive Income and author of Superfans, joins the Social Pros Podcast to discuss how you can transform your followers, subscribers and customers into superfans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Master the Pyramid of Fandom Building a loyal follower base is no easy feat. It takes time, dedication and strategy to create and retain fans that will follow you no matter what. However, you’ll never build a loyal fan base without mastering the “pyramid of fandom.”  Pat Flynn, CEO of Flynndustries and the host of Smart Passive Income, claims that fans aren’t created the moment people find you. They’re created by the moments you create for them over time. If you want to move fans from casual audience members to superfans who put your brand on blast every chance they get, you’ve got to put the work in. Your superfans are your biggest supporters. They’ll promote your brand far and wide, tell their friends about you and engage with you in many different ways. Your superfans are out there, you just need to connect with them and provide them with magical moments that keep them coming back for more.   In This Episode: 06:19 – What the pyramid of fandom is and how to nurture fans to become superfans 12:23 – The progression of going from zero to superfan and tips to accelerate fans up the pyramid 24:31– How to get customers more involved and engaged 30:58 – Why you should focus on one social channel to connect with your superfans instead of trying to master all of them at once 33:22– The dark side of building fans and common pitfalls to avoid 39:46 – The importance of multimedia when it comes to building a following of superfans   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform Find out more about Smart Passive Income and tune into the podcast Learn more about Pat Flynn’s new tech gadget, Switchpod, the minimal, versatile, handheld tripod Read Pat Flynn’s new book, Superfans and claim your super bonuses!   Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud emma    Beyond the Newsfeed: The Best Healthcare Social Media for 2020 What can America’s biggest hospitals teach us about social media? According to Convince & Convert’s brand-new report, “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” hospitals across the U.S. are leveraging social to increase patient loyalty and attract more patients than ever.  However, getting social “right” in the healthcare industry is innately difficult. You’ve got a lot of regulatory considerations to keep in mind from patient privacy to hospital policies and so on. In many cases, you’ve got to wrestle all of this along with a wealth of different topics across the entire spectrum of health and wellness. In this special episode, we take a closer look at the findings from the “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” report to reveal how hospitals use social media and how they’ve matured their own social strategies in ways that no one could have predicted.   In This Episode: 04:40 – How hospitals are changing the way they interact with patients on social 07:37 – Social media strategies and tactics that are working for hospitals 12:04 – How hospitals are using Facebook Live to engage with their audience and what other brands and industries can learn from it 14:43 – How the healthcare industry use paid social, boosted posts and targeted ads 19:31 – Best practices when it comes to sharing video content on social 22:50 – Why more hospitals are embracing technology and social media 30:41 – What healthcare administrators can learn about the country’s top three performing hospitals on social   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn more about how emma can help improve your email marketing strategy Get your FREE “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” report now!   Visit SocialPros.com for more insights from your favorite social media marketers.

John Carroll, Senior Manager of Business Outreach at Yelp, joins the Social Pros Podcast to discuss the importance of responding to online reviews and why you should never underestimate the value of good customer service.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Respond to Customer Reviews! Did you know that reviews that mention good customer service are 15 times more likely to be a 5-star review than a 1-star review? The problem is that so many businesses are focused on perfecting their product and ‘brand identity’ that customer service is often put on the back burner. John Carroll, Sr. Manager of Business Outreach, believes that you shouldn’t have a different customer service strategy for each channel. Instead, you need to adopt a global customer service strategy that’s consistent across all of the channels. So, if you respond promptly in person, you should respond promptly online. What your customers say about you online is important and if you want to keep negative reviews at bay, you’ve got to improve your customer service. Of course, you can’t always prevent customers from blasting negative feedback. But, there is a way to turn your most critical review into a positive insight. You’ll just need to tune in to our discussion with John Carroll to find out how…   In This Episode: 02:10 – Interesting statistics about how people leave reviews based on customer service and the speed of service 06:58 – Why it’s so important for brands to respond to reviews 14:13 – How brands have listened to Yelp reviews and turned things around 20:32 – John predicts the future of Yelp reviews concerning 5G, GPS and mobile 24:05 – Tips to help businesses get more reviews on Yelp 30:22 – How Yelp leverages social for customer service   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn how to stay connected with your email marketing subscribers using Emma Find out more about Yelp’s Study: Customers Often Talk To The Manager Before Writing a 1-Star Review Discover why Faster Service Leads to Better Reviews and Happier Customers Learn why Customer Service is the Secret to 5-Star Reviews Log in to Yelp for Business Owners and start responding to customer reviews Take a look at Marina Abramović’s nerve-wrecking performance of “The Other: Rest Energy” (1980)   Visit SocialPros.com  for more insights from your favorite social media marketers.