Social Pros Podcast Two Personal Brand Secrets and Why Reputation Precedes Revenue
Rory Vaden, the Co-Founder of Brand Builders Group, joins the Social Pros Podcast to discuss the key steps you need to take to build and monetize your successful personal brand.
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Full Episode Details
We are surrounded by a constant stream of marketing noise, influencers, and competition. What’s the secret to creating a personal brand that will make you stand out from the crowd and generate revenue?
If you can’t be found, if you have mixed messages, if you have no real solution to a problem people are facing and have a weak reputation – then people are unlikely to buy from you. However, if you want to build a personal brand that grows revenue – then you need to be that person people think about before anyone else.
Rory Vaden, the Co-Founder of Brand Builders Group, believes, that the secret to building a successful personal brand is to do with answering a simple question. What is your solution and your uniqueness? If you can’t answer those two things, then you will find it hard to cut through the noise and deliver effective messages. Your entire branding and marketing strategy must be centered on how you solve a problem and what makes you unique. Only then can you focus on building a rock-solid reputation that will grow your revenue.
In This Episode:
- 8:43 – What approach should you take to showcase our personal brand in social media
- 14:37 – How to craft your personal brand around solving a problem
- 17:06 – How to stand out when other influencers are solving similar problems to you
- 19:19 – Why focusing on your solution and your unique “lens” on the world will help you stand out from the crowd
- 23:06 – How to avoid getting your personal brand wrong
- 25:16 – Why having a “Relationship Headquarters” is important for your brand
- 29:31 – What you can learn from the big brands to apply to our own personal branding strategies
- 34:31 – Why building a “rock solid” reputation must precede revenue
Resources:
- Get the new State of Marketing report for free from Salesforce here.
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
- To get your free no obligation free call from Rory and his team about how to build your brand and increase your influence go to Brand Builders Group.com/Social Pros
- Learn more about the Brand Builders Group and how they can help you build and monetize your personal brand.
- Find out about Rory Vaden’s Rock Solid Reputation Video Course at RoryVaden.com
- Listen back to Sally Hogshead on Episode 226 of Social Pros for her take on the art of fascination can revolutionize and energize your brand.
Visit SocialPros.com for more insights from your favorite social media marketers.