Social Pros Podcast

Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout. Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout. Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem. In This Episode: 05:04 – How social media for museums differs from other companies 08:50 – How museum executives tend to view the role of social media 11:05 – How the Museum Social Media Managers Facebook Group evolved over time 14:02 – How to balance and integrate various goals into a social media program 16:37 – The reality of burnout in the social media manager community 23:35 – Self-care tips to help you avoid burnout 32:11 – Useful tips around Facebook group administration Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Discover how Emma can help you reach your email marketing goals Read Ella Dawson’s article – There Is No Cure For Burnout Learn more about Dr. Zubin Damania’s views on burnout in the healthcare industry – It’s Not Burnout, It’s Moral Injury Check out Lori’s Museum Social Media Managers Facebook Group Find out how 1909 DIGITAL can help you build an authentic marketing plan Read, ‘Objective Lessons: Self Care for Museum Professions’ Visit SocialPros.com for more insights from your favorite social media marketers.

David Meerman Scott, Business Growth Strategist, joins the Social Pros Podcast to discuss how brands can leverage social media to build a ‘Fanocracy’ for themselves. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for. The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’ Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand. In This Episode: 04:38 – What a fanocracy is and why your brand needs one 07:47 – The importance of building human connections with your fandom 11:42 – What’s really going on in our brains when we develop true human connections 15:44 – How to leverage visual social media content to create strong emotional connections with people 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy 32:22 – How to get team members involved in creating a fandom for your business 37:18 – How the fan movement has impacted PR and social Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s FREE e-book - 50 Social Media Best Practices Read David’s new book, Fanocracy: Turning Fans into Customers and Customers into Fans Check out David’s book, New Rules of Marketing and PR Read David’s book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Visit SocialPros.com for more insights from your favorite social media marketers.

Amber Naslund, the Senior Content Consultant at LinkedIn, joins the Social Pros Podcast to discuss the secrets of LinkedIn’s algorithm and reveals what content works best on the platform. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud My Emma   Full Episode Details What content works best on LinkedIn? Should you keep your messages polished and professional? Or, is it better to pull back the curtain and give people a glimpse into your personal life? Amber Naslund, the Senior Content Consultant at LinkedIn, reveals that LinkedIn has moved beyond its historic white shirt and tie narrative towards a more vibrant and personal experience. If you want your content to gain traction on this platform nowadays, you’ve got to be consistent. This means you need to show up on a regular and predictable basis in the form of smaller pieces of digestible content. There’s no doubt that LinkedIn is growing in importance but if you want to get more eyes on your content, you need to know how the algorithm works. What’s more, you need to know what type of content you should be publishing on LinkedIn for the best engagement and results.   In This Episode: 04:50 – How brands and businesses can work with Amber’s team 09:40 – How the audience of the LinkedIn user is changing 11:45 – Why episodic content works so well on LinkedIn 16:31 – How LinkedIn’s narrative arch has evolved 19:44 – Best practices for utilizing LinkedIn Live 21:45 – Tips for playing the ‘algorithm game’ on LinkedIn 27:25 – How to structure your social content team 30:28 – Customer social service strategies to use on LinkedIn   Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Grab Salesforces FREE e-book, ’50 Social Media Best Practices’ Learn how Emma can help you improve your email marketing campaigns Discover how LinkedIn’s algorithm works Read The NOW Revolution   Visit SocialPros.com  for more insights from your favorite social media marketers.

Join Jay Baer and his co-host, Adam Brown, on this special episode of the Social Pros Podcast, where they discuss the top social media trends on the horizon for 2020.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Full Episode Details The Social Pros Podcast launched back in January 2012 and 400 episodes later, we’re still talking about the intriguing and ever-changing world of social media. A lot has changed since the first episode of the Social Pros Podcast aired. Platforms that once reigned the social kingdom have resigned. Others have emerged victorious and a select few have managed to survive the chaos. More than that, social has grown into an enormous realm of advertising and has provided marketers and businesses with the perfect portal to target and engage with their customers But, what does the future look like for social? In this special 400th episode of the podcast, we review noteworthy strides in social from 2019  and explore six of the top social media trends on the horizon for 2020 and beyond.   In This Episode: 05:13 – Why episodic social content and social media shows will gain momentum 10:45 – The future of Facebook and what 2020 holds for Instagram 18:18 – Why Instagram direct commerce will continue to be a success 20:27 – Whether TikTok is likely to survive 2020 and beyond 25:18 - The rise of ‘dark social’ and a prediction for what could be one of the most important platforms for brands in 2020 30:21 – How the role of a social media professional needs to adapt in 2020 34:53 – How has branding changed in the last decade   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Grab Salesforces FREE e-book, ’50 Social Media Best Practices’ Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions   Visit SocialPros.com for more insights from your favorite social media marketers.

On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time? On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator? Whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. So, if you’re keen to know more, have a listen to this episode of Social Pros, where you’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.   In This Episode: 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’ 10:58 - How Scott’s story about Taxi Terry has changed and developed over time 17:46 – The key ingredients that make an impactful signature story 19:23 – Why you should make your stories as relatable as possible 22:12 – How to inject hints of comedic relief in your stories and presentations 29:12 – What makes Taxi Terry a universally effective story 32:40 – Some of the common challenges that speakers working on their signature stories face 35:36 – Scott shares the best piece of advice he was given about the speaking business   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Subscribe and listen to more episodes of Jay’s new podcast, Standing Ovation! Check out Scott McKain’s website   Visit SocialPros.com for more insights from your favorite social media marketers.  

Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, joins the Social Pros Podcast to talk about his company’s incredible content and social program.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Full Episode Details When you’re in a super niche business like embroidery, getting people to even know you exist can be a real challenge. So, how can you leverage social media to gain traction and move leads through your sales funnel? Henry Ma, the Chief Operating Officer of Ricoma Embroidery Machines, has perfected his content marketing strategy to not only attract attention but to plant the seed in people’s minds that they need embroidery. One way that they do this is by using customer and prospects questions to drive social content and essentially give people what they want. It’s not just the social media team that gets involved with content creation at Ricoma Embroidery Machines either, it’s everyone from the marketing team to the sales and customer service team. If you’re in a niche business like Henry, his advice is to listen to your customers and prospects. Always have a finger on the pulse of what’s going on with your customers and ‘have ears and eyes everywhere.’   In This Episode: 05:18 – How Ricoma Embroidery Machines helps businesses build brand equity 07:50 – What The Apparel Academy is and how it helps brands launch successful apparel merchandise 13:36 – How Henry and his team use customer questions to drive their social content 15:02 – Finding the balance between category content and branded content 17:49 – Leveraging user-generated content to build a community around your niche 20:17 – How Ricoma Embroidery Machines moved from written-based content to video content 22:57 – Why you should repurpose your pillar content for different platforms 31:34 – How Henry’s business handles reactive customer care   Resources  Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Learn how Emma can help you improve your email marketing campaigns Get your hands on Salesforce’s FREE e-book, 50 Social Media Best Practices Find out more about Ricoma Embroidery Machines Watch The Apparel Academy video series on YouTube   Visit SocialPros.com  for more insights from your favorite social media marketers.

Michael Stelzner, the Founder of Social Media Examiner, joins the Social Pros Podcast to discuss the death of organic reach and the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org   Full Episode Details With organic reach diminishing, is social media headed for a bumpy future whereby the only way to get noticed is to pay for it? Our guest on this episode of Social Pros, Michael Stelzner, the Founder of Social Media Examiner, certainly thinks so, stating, “marketers gulp as customer acquisition costs rise,” and he’s not wrong. According to Mark Zuckerburg, there are 7 million active advertisers on Facebook. That’s a lot of competition and the cost of advertising is rising rapidly with no sign of slowing down. Not only that, but more than half of all Google’s organic search results end in zero clicks. So, what can marketers do to be seen in an age where organic reach seems to be on the way out? You’ll have to listen to this episode of Social Pros to find out!   In This Episode: 04:20 – Why marketers are likely to focus more on video as customer acquisition costs increase 12:13 – How Social Media Examiner are using links to develop a community on Facebook 16:16 – What Michael would recommend the board of YouTube does differently 21:16 – How marketers can leverage Instagram Stories to advertise their business 23:55 – How Michael plans to get up to 25,000 views per YouTube video in 2020 28:27 – How marketers are using automation and an insight into the ‘dark side’ of automation and bots 32:55 – Why older people are more likely to survive on social than the younger generation   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about how Emma can help you improve your email marketing Sign up and get Sales Force’s FREE e-book, 50 Social Media Best Practices Check out Social Media Examiner Read Michael’s article, ‘The Death of Google Search Traffic and What It Means for Marketers’

In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality Influencer, David “Rev” Ciancio, who spoke about how to increase engagement on Instagram with a fine-tuned social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions In this episode we’re re-visiting one of the most fun episodes we’ve ever had here at Social Pros. All the way back in June, we had a chat with Senior Marketing Executive and Food and Hospitality influencer, David “Rev” Ciancio, who spoke about increasing engagement with a fine-tuned social media strategy. We asked the question, ‘are you hungry for more engagement on Instagram?’ Let’s face it, whether you’re a business owner, or you own a fluffy, three-legged cat, everyone craves likes, right? It turns out that it’s hard work being an Instagram influencer these days. No longer can you make it by posting the occasional photograph with a funny quip. Instead you have be on the ball, following the latest trends and making sure that every single post that comes from your account holds value to someone. It isn’t easy, trust us. David (Rev) Ciancio was on hilarious form, as he always is, and gave us some food for thought. Looking back, one of the key quotes from the episode was, “you’ve got to have a reason why you are creating and sharing content.” The key is to understand your audience’s pain points and show them something that can actually benefit them. Since the podcast took place, you can only imagine how many burgers Rev has eaten, he is an expert burger taster after all. Jokes aside, he’s worked his way up to become a Senior Marketing, Branding and Digital Strategist who helps brands and businesses up their game on Instagram. He is one of the country’s leading food and hospitality influencers, so if you love food, then you know who to follow. In This Episode: 06:46 – Common mistakes to avoid with your Instagram bio 10:37 – What works when it comes to food marketing on Instagram 15:03 – How to use video effectively on Instagram and the importance of conveying customer experience 19:15 – Why UGC (User Generated Content) is so important when creating a successful Instagram marketing strategy 23:09 – How to take high-quality images to share on Instagram 27:12 – Rev shares his predictions for food trends   Resources: Get the new State of Marketing report for free from Salesforce here. Grab your free e-book from Salesforce Marketing Cloud, ’50 Social Media Best Practices.’ Get your $100 FREE LinkedIn ad credit courtesy of our sponsors, LinkedIn Marketing Solutions Get David’s (Rev’s) FREE guide, “5 Mistakes That You’re Making on Your Instagram Bio,” Visit Rev’s website, ‘Burger Conquest’ for more marketing tips here. Find out more about Rev’s company, ‘Yeah! Management,’ here. Follow Rev on Instagram to keep up with his delicious posts here. Connect with Rev on Twitter here. Check out Weird Al Yankovic’s Instagram profile here.   Visit SocialPros.com for more insights from your favorite social media marketers.  

Ron Tite, Founder and CEO of Church+State, joins the Social Pros Podcast to discuss his new book, ‘Think. Do. Say,’ and how you can win your audience’s time and confidence.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Full Episode Details Social media professionals can become so focused on producing non-stop content that they don’t stop to consider whether they’re making originals or prints in their social media. In other words, do you let creativity drive your social media decisions? Or, are you led by what others are doing in hopes of obtaining similar outcomes? Ron Tite, the Founder of Church+State claims that every artist knows you make more money from the print than the original. But that print doesn’t exist without a brilliant original. Over time, social media has become more about the media and less about the social, but is it time for a change? If you want to cut through the noise and win your audience’s time and trust, you need to ditch the jargon and unleash your inner artist.   In This Episode: 04.47 – What ‘the pitch slap’ is and how it relates to social media 07:53 – How to pitch a new book to people the right way 12:12 – The role of maths in social media measurement and attribution 15:10 – The challenging side of working with clients from an agency’s perspective 19:19 – Why more social media professionals need to let creative curiosity lead the way 23:12 – Why you need a dedicated social media experimental budget 25:11 – Where influencers work well and where they don’t   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform Sign up and get Sales Force’s FREE e-book, 50 Social Media Best Practices Find out more about Ron’s agency, Church+State Read Ron’s latest book, ‘ Do. Say.: How to seize attention and build trust in a busy, busy world’   Visit SocialPros.com for more insights from your favorite social media marketers.

Jeremiah Owyang, Founding Partner of Kaleido Insights joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Full Episode Details The main aim of digital transformation is to anticipate customer needs and provide them with a great customer experience. Unfortunately, many companies are focussed on digital transformation, but they’ve forgotten why. Jeremiah Owyang, Founding Partner of Kaleido Insights, insists that just because you can do something doesn’t mean that you should, and that rings true for digital transformation. He’s a great believer of self-care within the industry and explains the best way to advance our social media careers whilst understanding the pressures we face. Social media is ever-changing, which means there’s an immense pressure to keep up and a high chance of failure. Fortunately, Jeremiah has mapped out the lifecycle of social, which could help you understand where to make changes within your business and connect with your audience effectively.   In This Episode: 05:44 – What is digital feudalism? 07:55 – Where we are in the lifecycle of social 09:06 – The skills needed for modern day social media professionals 11:32 – The biggest challenges in digital transformation 16:30 – Are social media failures due to cultural weaknesses 21:32 – What is Community Manager Day? 30:14 – Jeremiah’s one tip for aspiring social pros   Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma’s email marketing platform Read Jeremiah’s blog here Check our David Armano’s blog here Jeremiah recommends reading articles by Amber Mac Listen to our podcast with Scott Monty here   Visit SocialPros.com or more insights from your favorite social media marketers.