Social Pros Podcast Burnout is Real Among Social Media Managers
Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, joins the Social Pros Podcast to discuss the reality of burnout in the social media manager community and what we can do to prevent it.
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Full Episode Details
The life of a social media manager can be demanding to say the least. The role entails more than simply updating the company’s social media channels. And, around the clock monitoring paired with a growing list of responsibilities stirs up the perfect recipe for burnout.
Despite all of this, a lot of people (even the ‘higher-ups’ in a business) tend to disregard and overlook the Herculean effort that social media managers perform on a daily basis. The unspoken truth is that social media practitioners have to constantly prove themselves and their strategies. Everything they do is under constant scrutiny and the tremendous pressure is enough to trigger burnout.
Social Media Professional and Co-Founder of 1909 DIGITAL, Lori Byrd-McDevitt, isn’t afraid to talk about burnout in the social media managers community. Not just that, but she helps thousands of social media professionals focus on self-care and preventing burnout before it strikes through her Museum Social Media Managers Facebook Group. As Lori pointed out, “You can’t unburn burnt toast.” In other words, we need to work together to prevent burnout, which is quickly becoming a wider social media manager problem.
In This Episode:
- 05:04 – How social media for museums differs from other companies
- 08:50 – How museum executives tend to view the role of social media
- 11:05 – How the Museum Social Media Managers Facebook Group evolved over time
- 14:02 – How to balance and integrate various goals into a social media program
- 16:37 – The reality of burnout in the social media manager community
- 23:35 – Self-care tips to help you avoid burnout
- 32:11 – Useful tips around Facebook group administration
Resources
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Read Salesforce’s FREE e-book, 50 Social Media Best Practices
- Discover how Emma can help you reach your email marketing goals
- Read Ella Dawson’s article – There Is No Cure For Burnout
- Learn more about Dr. Zubin Damania’s views on burnout in the healthcare industry – It’s Not Burnout, It’s Moral Injury
- Check out Lori’s Museum Social Media Managers Facebook Group
- Find out how 1909 DIGITAL can help you build an authentic marketing plan
- Read, ‘Objective Lessons: Self Care for Museum Professions’
Visit SocialPros.com for more insights from your favorite social media marketers.