The Diggintravel Podcast

The podcast discusses Lufthansa Group's shift to airline product analytics, focusing on decentralized models and digital analytics communities. They delve into personalization, AI, and building better products efficiently. The discussion emphasizes the importance of data-driven decision-making, customer experiences, and the evolution towards personalized services in the airline industry.

To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career! This episode is all about how to find and land your ideal airline digital job. As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging. That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-digital-career-2024-guide/ You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/  

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future. And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.   RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness// You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

In this podcast, the guest Juan Mendoza discusses the state of marketing technology in the airline industry. They explore emerging roles and the need for new marketing skills. They also talk about challenges in building customer experiences, personalization, and implementing new marketing technologies. Additionally, they highlight how Insider, a marketing tool, helps create personalized digital experiences for airlines.

Artificial intelligence is developing so fast that we just had to share this! A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing. AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives. In our latest episode we provide you these and many other cases of practical AI applications for your daily work. You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights. RESOURCES: You can find the full article with key key concepts, quotes, and other notes from this chat here: https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/ You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/  

Former Chief Growth Officer at AirAsia, Ravi Shankar Mallavarapu, discusses lessons learned in transforming AirAsia's digital marketing team. He also talks about his global branding campaign with Eric Cantona and the challenges of measuring its impact. The podcast also touches on the intersection of AI and marketing.

We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page). If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode. You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here: https://diggintravel.com/airline-booking-funnel-optimization-finnair/

Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications. There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals. Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy. You can find the full article with key key concepts, quotes, and other notes from this chat with Bostjan here: https://diggintravel.com/chatgpt-for-airlines/

This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.  And yes, of course we talk about ChatGPT and possible impact for airlines again as well. Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation. Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver. You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here: https://diggintravel.com/airline-dynamic-pricing/

This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines. In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization. Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.   And yes, of course we had to talk about ChatGPT as well.   You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here: https://diggintravel.com/airline-data-science-latam-airlines/