The Yaag Project

In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space. Here are some key timestamps from the conversation you might want to jump to: 3:25 Neil shares how there wasn't any specific path or solution that led to where he is today and how it is more about being patient and doing things for a long time and learning from mistakes 5:00 What to do if you have a hard time getting your content in front of the right audience or getting the right kind of reach 7:58 Is it possible to create some level of predictability into what content might take off and what might not? Neil talks about how the 'numbers game' is not about the number of visitors but the uniqueness of the content. 9:15 How influencer marketing is becoming a key part of content marketing, and what can you do when you don't have the budget for influencer marketing? 10:20 Why Display Network still works and how you can make the most out of it on platforms like LinkedIn 14:27 When we have somebody like Neil competing for, say, a set of 5 keywords -- should we still go ahead and create that content and compete? Or is there a better approach that yields a higher success rate? 16:55 With 4 massively successful companies in the backdrop, what's one key quality that Neil looks for in a cofounder?

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function. In this episode, she talks about:--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress--> How to get the entire sales and marketing function to practice ABM--> How to decide on channels and the right sales enablement initiatives to win accounts--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk--> How to build strategic partnerships with the giants in your fieldMerily's LinkedIn: https://www.linkedin.com/in/merily/Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/

In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement. Steve talks about: --> What is social selling? And how it connects to ABM? --> How to be authentic on social platforms? --> How to connect social selling and brand advocacy --> Setting goals for social selling and sales enablement and measuring it --> Why and how does Challenger Sales aid your sales discovery?

In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM). He talks about: --> Why is GTM not a strategy but rather a product of its own --> 6 major truth bombs about Go-To-Market --> Stages of market maturity, and how GTM transforms at each stage --> What is the MOVE framework? What's the right maturity stage for applying it? --> Who are the stakeholders in executing GTM and what are their responsibilities?

In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy. She talks about: --> The synergy between marketing and psychology, and how can marketers leverage it --> Why is the 'when' and 'why' more important than who bought your product --> How can marketing make the best of Jobs To Be Done? --> Why is there a general resistance for marketers talking to customers, and how to overcome it? --> What is Endowment Effect, and a lot more...

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Scott Marker, the Chief Evangelist Officer & Founder at MSA², takes over as the host (from Yaag). Megan Bowen, the COO & CCO at Refine Labs, joins the show to share her insights on building the customer success function during the early stages of your startup. She talks about: --> Why is it not enough to ensure the marketing and sales alignment but include customer success from the get-go --> How people success = company success = customer success --> 5 simple rules to align people's success to the company's success --> 8 keys to building your customer success function, and a lot more...

In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersecurity products. He talks about: --> How cybersecurity can be marketed for its benefits rather than always being seen as a pain reliever --> The need for investing in securing remote workers --> How cybersecurity can be positioned as a productivity tool --> Competing with bigger brands with larger budgets --> Making cybersec understandable to non-technical decision-makers, and a lot more...

In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right. He talks about: -->What conversion optimization is and is NOT? And why is conversion optimization prioritized way more in ecommerce than B2B SaaS companies? --> What to expect as an outcome from Conversion Rate Optimization? --> How to layout a conversion optimization plan and the factor to account for? --> The conversion framework and its principles --> How to optimize for the different stages of the buying cycle, and a lot more...

In today's episode, Sam Mallikarjunan, the CEO & Co-Founder of OneScreen, an AI-powered Market Network, joins us to share his insights on what a market network is, and how it bridges the gap in today’s marketing and advertising. He speaks about: --> The clever campaign that got him hired at Hubspot back in the day --> What a market network is, and how it works? --> How Out of Home (OOH) advertising can bridge the marketing and advertising gap --> What are micro-moments? How to capture them and why it's important, and a lot more..

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid. He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing a script for a web page or any piece of written content different from writing a video script? --> The process of developing ideas for videos --> What goes into validating the ideas before presenting to customers or executing them? --> Common mistakes B2B marketers make with videos --> How to simplify a complex message in a way the target audience understands it, and a lot more...