The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More cover image

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Latest episodes

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Jan 21, 2025 • 27min

How to Expand Your Affiliate Army by Recruiting Non-Traditional Affiliates

What do you do when your niche isn’t exactly crawling with “traditional” affiliates? You know, the ones who seem to pop up everywhere in the online marketing world. Maybe you’re in a tiny, obscure niche, or perhaps your audience doesn’t include a ton of so-called “internet marketers.” Maybe you run a brick-and-mortar store, or you’re in a service-based industry where affiliate marketing isn’t even on the radar. Or maybe none of that applies to you, but you’re just tired of using the same old methods to find affiliates and want to get creative. In today’s episode, I’ll share 5 killer tips to help you track down your ideal affiliates—whether or not they’ve ever even heard of affiliate marketing. Let’s shake things up and find the hidden gems who will take your program to the next level! LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates Video Tip For Affiliates Sample Affiliate Training #1 Way to Get New Affiliates Summit Workshop with Jason and Cecilia Hilkey XP Affiliate Text 260-217-4619
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Jan 13, 2025 • 42min

2025 Affiliate Marketing Predictions (BIG Changes Coming)

2025 is here, and the affiliate marketing world is evolving faster than ever. From the rise of AI to compliance and Google algorithm updates, this year is shaping up to be a big one. In this episode, I’ll break down the hottest trends, key predictions, and strategies to help you stay ahead of the curve. Plus, I’ll share what we learned from 2024 and how you can use it to make 2025 your best year yet. LINKS MENTIONED IN THIS EPISODE XP Affiliate Your First 100 Affiliates How to Get Started with Affiliate Marketing Text 260-217-4619
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Dec 17, 2024 • 1h 10min

The 10 Commandments of Building a Winning Affiliate Program

Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affiliate management into these must-do principles that can make a huge impact. And thou must followest these commandments. Trust me, you won't want to miss #6 – it might sound crazy at first, but you'll see why it works. LINKS MENTIONED IN THIS EPISODE TEXT ME - +1 260-217-4619
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Dec 9, 2024 • 31min

Should Your Affiliate Program be on a Network or In-House?

Trying to decide whether to run your affiliate program on a network or keep it in-house? It’s a HUGE decision that can make or break your program. In this episode, I’ll share the pros and cons of both options and help you figure out what’s right for YOUR business. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME - +1 260-217-4619
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Dec 3, 2024 • 11min

Should we Stop Using the Term "Affiliate Manager"?

Managers are for burger joints, not affiliate programs. Seriously, I can’t stand...no, scratch that...I HATE the term "Affiliate Manager." In this episode, I’m sharing why it drives me crazy…and what we should be calling ourselves instead. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME - +1 260-217-4619  
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Nov 26, 2024 • 32min

Oops! This Affiliate Program Totally Blew It (Here’s How to Avoid Their Mistake)

Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Commission Structure for Your Affiliate Program: https://youtu.be/wHYgeRCh7tE TEXT ME: 260-217-4619
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Nov 19, 2024 • 22min

7 Things Every Affiliate Manager Needs to Know About the Holiday Season

The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episode, I’m sharing the seven essential things every affiliate manager needs to know to absolutely crush it this holiday season. From prepping your affiliates to maximizing those last-minute sales, let’s make sure you’re ready to make this the best holiday season yet!
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Nov 12, 2024 • 24min

How Great Affiliate Programs Stand Out in the Holiday Clutter

Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recruiting, their emails…and let’s be real, it can feel like trying to shout over a crowd of holiday shoppers. So how do you make sure your affiliate program doesn’t get lost in all the holiday clutter? In today’s episode, I’m breaking down exactly what it takes to make your program stand out this season. Let’s cut through the noise and make this your best holiday season yet! LINKS MENTIONED IN THIS EPISODE How to Activate Affiliates (How to Run an Affiliate Program in One Hour a Day): https://www.mattmcwilliams.com/how-to-run-an-affiliate-program-in-under-an-hour-a-day/ Get my email templates for activating affiliates: mattmcwilliams.com/bestemail The Ultimate Guide to Holiday Affiliate Marketing Promotions: https://www.mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions/ Warm Up Your Audience Guide: http://mattmcwilliams.com/warmlist
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Nov 5, 2024 • 20min

7 Keys to Successful Affiliate Management During the Holidays

The holiday season is here and your affiliates need special attention. As an affiliate manager, it's your job to provide them with the support they need. In this episode, I’ll reveal the 7 key strategies to ensure your affiliates thrive during the holidays. Tune in to discover what your affiliates need to make their holiday promotions a hit. 
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Oct 29, 2024 • 26min

How to Help Your Affiliates Write Better Emails

One of the best ways to level up your affiliate program and make everyone more money is to help your affiliates write better emails. In today’s episode, I’ll share proven strategies and tips for guiding your affiliates to write compelling emails that actually convert.

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