
The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
Latest episodes

Apr 14, 2025 • 49min
How Paul Pruitt Went from Unknown Affiliate to The Top of the Leaderboard in Only Two Years
Paul Pruitt is not exactly a household name in the affiliate marketing world. And yet...he's consistently finished in the top 10 of major affiliate launches over the past two years. Today, Paul reveals the strategies he used to once again finish in the top 10 of one of the biggest affiliate launches ever. Listen to this, learn from Paul, and apply what he shares and you'll be on YOUR way to the leaderboard! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Follow Paul on Facebook Paul’s The Online Marketing Podcast Your Affiliate Launch Coach TEXT ME: +1 (260) 217-4619

Apr 7, 2025 • 34min
The Affiliate Manager's Toolkit: My Favorite Tools, Apps, and Shortcuts
Want to save time, stay organized, and run your affiliate program like a pro…without losing your mind? These are the tools that keep me organized, sane, and have helped us scale multi-million dollar programs. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network My Toolbox Gmass Affiliate Promo Plan Template Canva MeetEdgar

Mar 31, 2025 • 49min
The 7 Biggest Challenges to SCALING Your Affiliate Program (and How to Solve Them)
Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we’re tackling the biggest challenges standing between you and explosive affiliate growth...and, more importantly, how to solve them. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Program Kickstarter Affiliate Program Terms & Conditions Template What & How to Communicate to Your Affiliates TEXT ME: +1 (260) 217-4619

Mar 24, 2025 • 24min
How to CELEBRATE Your Affiliates (And Make Them LOVE You)
Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and genuinely love working with you, it’s time to CELEBRATE them! In this episode, I share nine powerful ways to recognize, motivate, and excite your affiliates so they stick around and sell more! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619

Mar 17, 2025 • 18min
I Studied Over 8,000 Affiliate Programs and Found This One SHOCKING Result
Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn’t the niche, the commission rate, or even the size of the brand…it was something WAY simpler. And I promise you that it’s not what you think. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619

Mar 10, 2025 • 39min
How to Beat the Dreaded Mid-Promo Slump in Affiliate Launches
Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but it doesn’t have to be! Today, I’m sharing exactly why it happens and, more importantly, how to keep the momentum (and sales) going strong. Whether you're an affiliate or you’re running the launch, you don’t want to miss this! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Commitment Plan Template Recommended Affiliate Programs and Upcoming Product Launches TEXT ME: +1 (260) 217-4619

Mar 3, 2025 • 27min
How to Grow Your Affiliate Program (and Brand) with a Podcast
Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn’t just about sharing your expertise or building an audience (although that’s a huge bonus). It’s one of the easiest, most effective ways to connect with potential affiliates...the kind who can drive serious sales for your business. In this episode, I’m breaking down exactly how to use podcasting to grow your brand, attract affiliates, and turn conversations into commissions. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Interview with Joe Fier Podhacker TEXT ME: +1 (260) 217-4619

Feb 24, 2025 • 51min
Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More
Ever feel like your marketing messages are getting ignored? That’s because they probably are. Your audience’s brains are wired to tune out anything that’s too complex, vague, or…let’s be honest…boring. In this episode, I sit down with Donald Miller to discuss why people buy, how to simplify your messaging, and why conflict (yes, that means drama, tension, and controversy) is the key to grabbing attention. If you want to sell more with less effort, this episode is a must-listen. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Building a StoryBrand 2.0 Book TEXT ME: +1 (260) 217-4619

Feb 17, 2025 • 34min
Are Affiliates Just Lazy? How to Motivate and Get the Most from Your Affiliates
Are affiliates lazy…or is there something else going on? 🤔 If you’ve ever wondered why some affiliates seem to sit on the sidelines instead of going all-in, this episode is for you. Spoiler alert: It’s not just laziness. Today, we’re tackling what really holds affiliates back—and, more importantly, how to motivate them to promote more, sell more, and make YOU more money. Grab a notebook and listen in…this could change everything! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Activation Templates TEXT ME: +1 (260) 217-4619

23 snips
Feb 10, 2025 • 20min
Why People Really Subscribe & Buy (It's Not What You Think)
Ever wondered why people subscribe or buy? The discussion dives into five key motivations behind consumer behavior, highlighting how psychological factors drive decisions. Listeners learn that it's not just about saving time or money—people also seek to avoid pain and indulge in pleasure. The podcast emphasizes the importance of understanding these motivations for successful selling strategies. After all, knowing what makes audiences tick can transform your approach to marketing and sales!