The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More $5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 1
Sep 2, 2025
Dive into the behind-the-scenes secrets of a $5.7 million affiliate launch! Learn how to forge deeper connections with your audience and optimize email marketing. Discover effective strategies for building anticipation, using workshops and social media to engage participants. Find out how intimate Facebook groups can boost sales and create a strong community. Plus, explore personalized outreach techniques to maximize conversion rates. Get ready for valuable future lessons on storytelling and list-building strategies!
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20X Growth From A First-Time Hot Promo
- One affiliate went from nine sales last year to 180+ sales and won first prize, 20Xing her performance.
- She earned about $170,000 total in commissions and prizes from the launch.
Power Of Small Loyal Promoters
- Small, loyal customers outperform chasing big-name affiliates in long-term affiliate programs.
- Stu McLaren's launch showed most sales came from everyday believers, not celebrity marketers.
Offer A Promotion-Specific Opt-Out
- Give your audience an opt-out specifically for the promotion so you can mail aggressively without alienating uninterested subscribers.
- Use that opt-out to self-select and confidently send more emails late in the campaign.