The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
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Sep 22, 2025 • 1h

$5.7 Million Affiliate Launch Secrets: How a First-Time Affiliate Cracked the Top 25 and Made $18K

What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we’re talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It’s proof that you don’t need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele’s Podcast How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
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Sep 15, 2025 • 57min

$5.7 Million Affiliate Launch Secrets: Opt-in Bonuses That Convert & Grow Your List

What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today’s episode, we’re unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It’s time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates    
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Sep 8, 2025 • 36min

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 2

What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we’re revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
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Sep 2, 2025 • 47min

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 1

Dive into the behind-the-scenes secrets of a $5.7 million affiliate launch! Learn how to forge deeper connections with your audience and optimize email marketing. Discover effective strategies for building anticipation, using workshops and social media to engage participants. Find out how intimate Facebook groups can boost sales and create a strong community. Plus, explore personalized outreach techniques to maximize conversion rates. Get ready for valuable future lessons on storytelling and list-building strategies!
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Aug 25, 2025 • 1h 9min

How Two Parents Added 104,000 Email Subscribers in 14 Days

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this episode will show you exactly how they did it. Links Mentioned in this Episode Jason and Cecilia's Virtual Conference Workshop Your Affiliate Launch Coach  
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Aug 18, 2025 • 37min

How Affiliates Can Win Big with Virtual Summits (Even if You Aren't Speaking)

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into serious revenue for your business. Links Mentioned in this Episode Virtual Summit Swipe File Affiliate Swipe Files Your Affiliate Launch Coach  
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Aug 11, 2025 • 36min

The Affiliate Manager's Burnout Survival Guide

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound familiar?  Look, if you've ever caught yourself thinking ""I can't keep doing this,"" you're not broken. You're just burned out. And that's exactly what we're talking about today. This episode is your survival guide for affiliate manager burnout...what it really looks like, why it happens, and most importantly, what to do about it. Because here's the thing...you don't have to choose between loving your job and actually having a life. Links Mentioned in this Episode Affiliate Email Pro AM Club
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Aug 5, 2025 • 1h 5min

The Affiliate Army Playbook: Lessons from a Record-Breaking Launch

There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-million dollar affiliate launch that blew past expectations. In this episode, I’m sharing the real behind-the-scenes story—what we did right, where we nearly failed, and the powerful lessons you can use to grow your own affiliate program. Links Mentioned in this Episode Affiliate Manager Training    
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Jul 29, 2025 • 9min

The 5 Worst Affiliate Recruiting Mistakes You Can Make

Recruiting affiliates isn’t rocket science...but it’s shockingly easy to screw up. There are five mistakes I see over and over again...and they can completely tank your results before you even get started. In this episode, I’m sharing the biggest recruiting missteps affiliate managers make… and how to avoid every single one. Links Mentioned in this Episode My #1 Affiliate Recruiting Email Your First 100 Affiliates Find Affiliates Now Most Common Affiliate Program Mistakes (and How to Avoid Them)
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Jul 21, 2025 • 37min

How Smart Affiliates Are Using AI (And How You Can Too) - Part 4

What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your most persuasive talking points? That’s exactly what we’re doing in today’s episode. I’m sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers. Links Mentioned in this Episode MeetEdgar Review Post Pro My Toolbox Affiliate Email Pro

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