The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More cover image

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Latest episodes

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Mar 31, 2025 • 49min

The 7 Biggest Challenges to SCALING Your Affiliate Program (and How to Solve Them)

Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we’re tackling the biggest challenges standing between you and explosive affiliate growth...and, more importantly, how to solve them. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Program Kickstarter Affiliate Program Terms & Conditions Template What & How to Communicate to Your Affiliates TEXT ME: +1 (260) 217-4619
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Mar 24, 2025 • 24min

How to CELEBRATE Your Affiliates (And Make Them LOVE You)

Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and genuinely love working with you, it’s time to CELEBRATE them! In this episode, I share nine powerful ways to recognize, motivate, and excite your affiliates so they stick around and sell more!  LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619
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Mar 17, 2025 • 18min

I Studied Over 8,000 Affiliate Programs and Found This One SHOCKING Result

Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn’t the niche, the commission rate, or even the size of the brand…it was something WAY simpler. And I promise you that it’s not what you think. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619
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Mar 10, 2025 • 39min

How to Beat the Dreaded Mid-Promo Slump in Affiliate Launches

Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but it doesn’t have to be! Today, I’m sharing exactly why it happens and, more importantly, how to keep the momentum (and sales) going strong. Whether you're an affiliate or you’re running the launch, you don’t want to miss this! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Commitment Plan Template Recommended Affiliate Programs and Upcoming Product Launches TEXT ME: +1 (260) 217-4619
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Mar 3, 2025 • 27min

How to Grow Your Affiliate Program (and Brand) with a Podcast

Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn’t just about sharing your expertise or building an audience (although that’s a huge bonus). It’s one of the easiest, most effective ways to connect with potential affiliates...the kind who can drive serious sales for your business. In this episode, I’m breaking down exactly how to use podcasting to grow your brand, attract affiliates, and turn conversations into commissions. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Interview with Joe Fier Podhacker TEXT ME: +1 (260) 217-4619
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Feb 24, 2025 • 51min

Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More

Ever feel like your marketing messages are getting ignored? That’s because they probably are. Your audience’s brains are wired to tune out anything that’s too complex, vague, or…let’s be honest…boring. In this episode, I sit down with Donald Miller to discuss why people buy, how to simplify your messaging, and why conflict (yes, that means drama, tension, and controversy) is the key to grabbing attention. If you want to sell more with less effort, this episode is a must-listen. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Building a StoryBrand 2.0 Book   TEXT ME: +1 (260) 217-4619
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Feb 17, 2025 • 34min

Are Affiliates Just Lazy? How to Motivate and Get the Most from Your Affiliates

Are affiliates lazy…or is there something else going on? 🤔 If you’ve ever wondered why some affiliates seem to sit on the sidelines instead of going all-in, this episode is for you. Spoiler alert: It’s not just laziness. Today, we’re tackling what really holds affiliates back—and, more importantly, how to motivate them to promote more, sell more, and make YOU more money. Grab a notebook and listen in…this could change everything! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Activation Templates TEXT ME: +1 (260) 217-4619
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23 snips
Feb 10, 2025 • 20min

Why People Really Subscribe & Buy (It's Not What You Think)

Ever wondered why people subscribe or buy? The discussion dives into five key motivations behind consumer behavior, highlighting how psychological factors drive decisions. Listeners learn that it's not just about saving time or money—people also seek to avoid pain and indulge in pleasure. The podcast emphasizes the importance of understanding these motivations for successful selling strategies. After all, knowing what makes audiences tick can transform your approach to marketing and sales!
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Feb 3, 2025 • 20min

Why I Finally Started My Own Affiliate Network

I recently launched a dream of mine…a brand new affiliate network. But why? It’s a massive investment, a huge time and energy drain, and there’s no guarantee of success. It all comes down to one big reason… LINKS MENTIONED IN THIS EPISODE XP Affiliate Find Your First 100 Affiliates How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads Text 260-217-4619
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Jan 27, 2025 • 26min

Scaling Your Affiliate Program and Your Business Without Spending a Fortune

If scaling your affiliate program and business feels like a constant grind—long nights, weekends, and a shoestring budget—you’re in the right place. In this episode, I’m sharing how I’ve done it and how I coach others to scale smart without breaking the bank. If you’re tired of working harder and harder for the same results and you’re ready to grow without losing your sanity (or your wallet), grab a notebook and listen in. This episode might just change everything! LINKS MENTIONED IN THIS EPISODE Get Friday Virtual Assistants Virtual Staff on Demand Find Affiliates Now Ask Me a Question XP Affiliate Text 260-217-4619

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