The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
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Dec 15, 2025 • 22min

The Future of Affiliate Marketing: 2026 Edition

What does 2026 look like for affiliate marketers? Let's just say… it's not business as usual. From AI taking over the grunt work to virtual influencers and voice-driven SEO, the landscape is changing fast. In this episode, I'm sharing 13 bold, research-backed predictions for where affiliate marketing is headed, and what you can do now to be ready. Spoiler: the future favors the prepared. Links Mentioned in this Episode Affiliate Email Pro Affiliate Terms Wizard Review Post Pro
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Dec 8, 2025 • 39min

How Affiliates Can Make More Money This Holiday Season

What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I'm sharing the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work. If you want a simple plan to increase your holiday commissions, this episode is for you. Links Mentioned in this Episode Affiliate Promo Warm Up Guide
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Dec 1, 2025 • 37min

The Affiliate Manager Holiday Survival Guide

The holidays are here… which means chaos for most affiliate managers. There are promos flying everywhere, inboxes are packed, and your affiliates? Half of them are over-promoting, and the other half have gone silent. So how do you stay sane and strategic when the whole season is moving at lightning speed? Today, I'm sharing the practical guide to not just surviving December, but actually thriving as an affiliate manager during the busiest season of the year. Links Mentioned in this Episode The Book on Affiliate Management
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Nov 24, 2025 • 23min

Why Every Author Should Be Using Affiliate Marketing

Writing a book is hard. Making real money from it is harder. In this episode, I'll show you how to add affiliate offers to your book so it drives more revenue and creates long-term passive income. Links Mentioned in this Episode The Book on Affiliate Management Affiliate Marketing for Authors Training Resources Page Guide My Recommended Books Page
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Nov 17, 2025 • 1h 1min

Inside the Mind of a Strategic Affiliate Marketer

If you're serious about affiliate marketing, you'll love this conversation. Today I'm talking with someone who's written for top publications, built affiliate programs from scratch, and approaches every campaign with strategy and intention. We'll break down his process... what actually works... and how you can think more like a strategic affiliate marketer too. Links Mentioned in this Episode Success is a Numbers Game Book
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Nov 10, 2025 • 27min

The Affiliate Book Launch Blueprint

"If you're launching a book and want more sales, more exposure, and a bigger impact, affiliates are the secret weapon. But most authors screw up the launch because they don't know how to use affiliates the right way. In this episode, I'm walking you through the exact blueprint we've used to launch more than 10 bestsellers: what worked, what didn't, and how you can copy it step-by-step. Links Mentioned in this Episode Affiliate Marketing for Authors Training Behind the Scenes of the Real Artists Don't Starve Book Launch Your First 100 Affiliates Report Affiliate Recruiting Swipe Files The Book on Affiliate Management
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Nov 4, 2025 • 34min

How I Found Affiliates for My Book (And How You Can Too)

So you wrote a book… now what? If you want it to actually, you need affiliates. The truth is, books don't magically fly off the shelves. Even bestsellers usually have a small army behind them. In today's episode, I'll walk you through how I found affiliates for my book… and how you can do the same for your launch, whether it's a book, a course, or anything else. Links Mentioned in this Episode Affiliate Marketing for Authors Training Behind the Scenes of the Real Artists Don't Starve Book Launch Your First 100 Affiliates Report Affiliate Recruiting Swipe Files How to Recruit New Affiliates You Don't Even Know The Book on Affiliate Management
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Oct 27, 2025 • 16min

The Shocking Truth About My Affiliate Program

What I'm about to share with you might honestly shock you. It used to be the single worst part of my entire business. Something that held me back for nearly three years. I'm ashamed to admit that the worst part of our company was our affiliate management. In this episode, I'm pulling back the curtain on exactly what went wrong, why even I — The Affiliate Guy — struggled with this, and most importantly... how we finally solved it. Links Mentioned in this Episode Your Affiliate Launch Coach
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Oct 20, 2025 • 1h 5min

How Affiliate Managers Can Get Focused and Stay Focused

Ever feel like your brain is juggling 47 browser tabs—only none of them are loading? That's what it's like trying to stay focused as an affiliate manager. Between answering affiliate questions, navigating fast-changing platforms, staying on top of launches, and replying to Slack messages at all hours… staying focused can feel impossible. And regaining it once you've lost it? Even harder. In this episode, I'm bringing you a behind-the-scenes recording of a private training I did for a mastermind group, all about how to get focused, stay focused, and bounce back when your focus gets derailed. Whether you're managing dozens of affiliates or trying to keep your own business on track, these strategies will help you get more done, with less stress. Links Mentioned in this Episode Bob Newhard Clip Focus Music Track Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here Get my #1 affiliate recruiting email (the one I've personally used to recruit thousands of affiliates in dozens of niches). Grab your copy here!
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Oct 13, 2025 • 1h 8min

$5.7 Million Affiliate Launch Secrets: The Prep Course & Bonus Strategy That Put Heidi Easley in the Top 3

Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I'm bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi's Facebook Page How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates

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