The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
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Oct 13, 2025 • 1h 8min

$5.7 Million Affiliate Launch Secrets: The Prep Course & Bonus Strategy That Put Heidi Easley in the Top 3

Ever wonder how a niche audience and the right bonus strategy can put you in the Top 3 of a $5.7 million affiliate launch? Today, I’m bringing back a return guest to show you exactly how she did it. She used prep courses, long-term funnels, and collaborated with other affiliates to absolutely rock this promo and earn nearly $100,000 in affiliate commissions. Listen up to find out how! Links Mentioned in this Episode Heidi’s Facebook Page How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates
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Oct 6, 2025 • 52min

$5.7 Million Affiliate Launch Secrets: Top 10 on the Leaderboard Using Instagram

Want to know how someone with a small email list still landed in the Top 10 of one of the biggest affiliate launches of the year using a single social media network? In this episode, you’ll hear directly from a social media pro who leveraged Instagram — not ads, not email — to crush it on the leaderboard. Links Mentioned in this Episode Manu’s Instagram – @YourSocialTeam How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates  
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Sep 29, 2025 • 1h 1min

$5.7 Million Affiliate Launch Secrets: From Zero to Second Place with Justin Demers & Sara Temte

What happens when two marketers team up, run a paid workshop, and use that momentum to finish second in a $5.7 million affiliate launch? In this episode, you’ll hear how Justin Demers and Sara Temte built an audience of buyers before the launch even started… then used that list to generate massive affiliate sales, deepen their relationships, and create a winning campaign. If you’ve ever thought, “I don’t have a big list,” or “I’m not sure how to stand out,” this is the playbook you’ve been waiting for. Links Mentioned in this Episode Wake Up to Freedom How to Start Your Affiliate Program Get Started with Affiliate Marketing Your First 100 Affiliates  
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Sep 22, 2025 • 1h

$5.7 Million Affiliate Launch Secrets: How a First-Time Affiliate Cracked the Top 25 and Made $18K

What if your very first affiliate promotion brought in $18,000... and landed you in the Top 25 out of hundreds of seasoned pros? In this episode, we’re talking with someone who did exactly that. No list, no big team. Just a smart plan, a clear voice, and a whole lot of heart. It’s proof that you don’t need to be a marketing ninja or email wizard to have a massive impact in your first affiliate launch. Links Mentioned in this Episode Follow Michele on YouTube Listen to Michele’s Podcast How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
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Sep 15, 2025 • 57min

$5.7 Million Affiliate Launch Secrets: Opt-in Bonuses That Convert & Grow Your List

What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today’s episode, we’re unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It’s time to talk about opt-in bonuses that actually work. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates    
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Sep 8, 2025 • 36min

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 2

What if the difference between being a good affiliate and a TOP affiliate...came down to how well you tell your story? Or when you send one single email? In Part 2 of our $5.7 million launch breakdown, we’re revealing the next-level strategies that turned browsers into buyers, including what worked on cart close day, how to find your hottest leads, and why your personal story might be your most powerful sales tool. Links Mentioned in this Episode How to Start Your Affiliate Program (FREE TRAINING) Get Started with Affiliate Marketing Your First 100 Affiliates
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Sep 2, 2025 • 47min

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 1

Dive into the behind-the-scenes secrets of a $5.7 million affiliate launch! Learn how to forge deeper connections with your audience and optimize email marketing. Discover effective strategies for building anticipation, using workshops and social media to engage participants. Find out how intimate Facebook groups can boost sales and create a strong community. Plus, explore personalized outreach techniques to maximize conversion rates. Get ready for valuable future lessons on storytelling and list-building strategies!
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Aug 25, 2025 • 1h 9min

How Two Parents Added 104,000 Email Subscribers in 14 Days

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this episode will show you exactly how they did it. Links Mentioned in this Episode Jason and Cecilia's Virtual Conference Workshop Your Affiliate Launch Coach  
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Aug 18, 2025 • 37min

How Affiliates Can Win Big with Virtual Summits (Even if You Aren't Speaking)

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into serious revenue for your business. Links Mentioned in this Episode Virtual Summit Swipe File Affiliate Swipe Files Your Affiliate Launch Coach  
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Aug 11, 2025 • 36min

The Affiliate Manager's Burnout Survival Guide

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound familiar?  Look, if you've ever caught yourself thinking ""I can't keep doing this,"" you're not broken. You're just burned out. And that's exactly what we're talking about today. This episode is your survival guide for affiliate manager burnout...what it really looks like, why it happens, and most importantly, what to do about it. Because here's the thing...you don't have to choose between loving your job and actually having a life. Links Mentioned in this Episode Affiliate Email Pro AM Club

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