The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager
undefined
Sep 2, 2025 • 47min

$5.7 Million Affiliate Launch Secrets: The Affiliate Playbook Part 1

Big launches create big lessons…and a $5.7 million affiliate launch we ran was no exception. In this episode, we go behind the scenes of one of the biggest promotions we’ve ever run and share what worked, what didn’t, and what you can apply to your next campaign. You’ll learn how to deepen connections with your audience, grow your list while promoting, deliver bonuses at the perfect time, and the strategies top affiliates used to dominate the leaderboard.  
undefined
Aug 25, 2025 • 1h 9min

How Two Parents Added 104,000 Email Subscribers in 14 Days

Meet Jason and Cecilia Hilkey. They're not your typical online marketers. They don't sell courses on "how to get rich quick" or promise to teach you the "secrets of internet millions." They're just two parents in the parenting space who, until recently, had a modest email list of 3,000 people. Then they did something that blew my mind: they added 104,000 new subscribers in just two weeks using a virtual summit. This strategy is hands down my second favorite way to explode your email list...and this episode will show you exactly how they did it. Links Mentioned in this Episode Jason and Cecilia's Virtual Conference Workshop Your Affiliate Launch Coach  
undefined
Aug 18, 2025 • 37min

How Affiliates Can Win Big with Virtual Summits (Even if You Aren't Speaking)

Virtual summits are one of the easiest, highest-converting affiliate promos out there. They're free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into serious revenue for your business. Links Mentioned in this Episode Virtual Summit Swipe File Affiliate Swipe Files Your Affiliate Launch Coach  
undefined
Aug 11, 2025 • 36min

The Affiliate Manager's Burnout Survival Guide

You got into affiliate management because you love it. You believe in what you're doing. You love seeing affiliates succeed. But right now? You're running on fumes. You've got 47 different things on your plate, affiliates texting you at all hours, and it feels like every day brings three new fires to put out. Sound familiar?  Look, if you've ever caught yourself thinking ""I can't keep doing this,"" you're not broken. You're just burned out. And that's exactly what we're talking about today. This episode is your survival guide for affiliate manager burnout...what it really looks like, why it happens, and most importantly, what to do about it. Because here's the thing...you don't have to choose between loving your job and actually having a life. Links Mentioned in this Episode Affiliate Email Pro AM Club
undefined
Aug 5, 2025 • 1h 5min

The Affiliate Army Playbook: Lessons from a Record-Breaking Launch

There was pressure. There were problems. There were moments when it felt like everything might fall apart. But in the end, we pulled off a multi-million dollar affiliate launch that blew past expectations. In this episode, I’m sharing the real behind-the-scenes story—what we did right, where we nearly failed, and the powerful lessons you can use to grow your own affiliate program. Links Mentioned in this Episode Affiliate Manager Training    
undefined
Jul 29, 2025 • 9min

The 5 Worst Affiliate Recruiting Mistakes You Can Make

Recruiting affiliates isn’t rocket science...but it’s shockingly easy to screw up. There are five mistakes I see over and over again...and they can completely tank your results before you even get started. In this episode, I’m sharing the biggest recruiting missteps affiliate managers make… and how to avoid every single one. Links Mentioned in this Episode My #1 Affiliate Recruiting Email Your First 100 Affiliates Find Affiliates Now Most Common Affiliate Program Mistakes (and How to Avoid Them)
undefined
Jul 21, 2025 • 37min

How Smart Affiliates Are Using AI (And How You Can Too) - Part 4

What if you could close more sales after the purchase? What if you could turn one email into three social posts...or flip negative reviews into your most persuasive talking points? That’s exactly what we’re doing in today’s episode. I’m sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers. Links Mentioned in this Episode MeetEdgar Review Post Pro My Toolbox Affiliate Email Pro
undefined
Jul 14, 2025 • 40min

How Smart Affiliates Are Using AI (And How You Can Too) - Part 3

What if you could boost your affiliate income... without posting more, emailing more, or working harder? What if the secret wasn’t hustle... but knowing exactly what to say and how to say it…before your audience even asks? Today, I’m giving you 10 clever ways smart affiliates are using AI to warm up followers, boost conversions, and make sales feel natural. Links Mentioned in this Episode Review Post Pro How to Create a Resources Page My Toolbox Affiliate Email Pro Affiliate Terms Wizard  
undefined
Jul 7, 2025 • 36min

How Smart Affiliates Are Using AI (And How You Can Too) - Part 2

If you want to stand out as an affiliate today, you need to do more than just send a few emails and post on social media. You need to answer questions before they’re asked. You need to overcome objections before they pop up. And you need to overcome your own resistance. If you've wondered “What do I say about this product?"" or ""What do I post today?"", AI could be your new best friend...if you use it right. In this episode, I’m giving you 10 ways AI can help you do all of this faster, easier, and in your own voice. Links Mentioned in this Episode Review Post Pro Post Affiliate Pro BotLeads My Toolbox Affiliate Email Pro Affiliate Terms Wizard
undefined
4 snips
Jun 30, 2025 • 35min

How Smart Affiliates Are Using AI (And How You Can Too) - Part 1

Struggling to boost your affiliate income despite long hours? Discover how savvy affiliates leverage AI to streamline their content and enhance their strategies. The discussion highlights practical tips for integrating AI into your marketing efforts, transforming how you engage with consumers. View AI as a powerful ally that boosts creativity and efficiency, leaving you free to focus on what truly matters in your strategy. Tune in to learn how you can harness these tools for greater success!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app