For The Record

This week, we shift our focus to new injector preparation, recruiting, candidate screening, continuing education and more with industry veteran, Mary Beth Hagen!Mary Beth has been serving the needs of our industry since 2005! Since then, she’s held roles at Galderma (then Medicis) and Allergan in sales, product management and national account direction.But in 2017, she felt a different calling, and TITAN Aesthetic Recruiting was born! She saw a gap in matching Practices in search of great injectors with great injectors looking for a new Practice. Over the years, her thorough recruiting process, complete with in-depth screenings and a strong focus on long-term candidate success, have become the secret ingredient for the growth of countless Practices. But as the industry has changed, her offerings have, too! TITAN is now equally focused on preparing the influx of new injectors for their first role and beyond, and she shares what sets a great candidate apart in the interview process! She and Kevin Harrington, FNP-C, have built a multi-step injector preparation course that helps set the right foundational knowledge to accelerate onboarding once a candidate is placed.She took it one step further with the TITAN Membership Program where injectors can access frequent webinars with top Injectors & Trainers across the industry. In addition, TITAN’s “Netflix” style resource library allows injectors to rent a broad range of training videos for a VERY low cost.We cover so much ground in this episode including compensation, retention, and the multitude of challenges that come with all things human capital!This is an AWESOME episode for anyone looking for talent or those looking to get their start in Aesthetics! 

In Episode 30, we sit down with Irnise Williams, Esq. who is making a giant impact in the Aesthetic industry with a fresh take on helping practices to adhere to legal and compliance standards. When we say she is a force of nature, we mean it!Her experience is a perfect fit for the Aesthetic industry - she’s was a nurse for 13 years, and then she worked in both legal & medical capacities for years after law school. In 2020, Irnise went head first & full time, opening her own firm to help practice owners take the reins and protect and grow their businesses.With Irnise, you aren’t getting a typical attorney. She’s helping you look at your entire business from top to bottom, inside and out, to stay legally and compliantly buttoned up. But, she takes that information and acts as a strategic business partner to help give you the resources to fill in all the gaps- marketing, HR, bookkeeping, time management, leadership, digital and so much more! In this episode, we discuss the changing nature of legislation, watch outs for keeping your practice legally safe, managing your digital presence, hiring and onboarding the right people, ongoing training to protect the practice and more. This episode is a game changer and Irnise is a wealth of knowledge! Connect with Irnise and continue the conversation:Law Office of Irnise F. Williams, Esq.: https://www.irnisewilliams.com/Compliance & Training Modules: https://yournurselawyer.iwilliamslaw.com/

When we think about our AR clients who do it all, one name always stands out! Bryan is the Director of Clinical Operations at My Face Lady as well as a Trauma Surgery Nurse Practitioner by day, and he spends a several hours a month in the ER as well.One thing Bryan and his two partners at MFL have mastered is strict protocols and processes for managing the day to day. At their size, they have had no choice! With over 85 injectors spread across Texas and Louisiana, this concierge medical practice has exploded since it opened 5 years ago. Bryan has learned a lot of lessons by trial and error, especially when it comes to hiring, onboarding and training a massive staff. The business is bringing on new talent 4-6 times a year with 10-15 injectors at a time! He’s built a stellar leadership team with devoted personnel to manage onboarding, payroll, inventory, Aesthetic Record, local outreach and more. There’s only 1 of him and 85 of them, and he can’t be everywhere all at once. Process is the only way..He’s become an operations master with some many moving parts- there is no playbook for concierge medical clinics at large scale. Because of this, they are obsessive when it comes to safety protocols, frequent staff training, building a connected culture, and managing resources (specifically inventory!)This episode will absolutely BLOW. YOUR. FREAKING. MIND.Learn more about My Face Lady at www.myfacelady.com or follow them on Facebook at @myfacelady!

This week, we sit down with the formidable & fabulous, Sally Santos, PA-C, who shares the lessons learned after more than a decade in dermatology with a passion for treating skin conditions who became an Aesthetic Mastermind, in many ways, by accident.Her early career was forged in medical dermatology without even a small desire to venture into Aesthetics. But, a 3+ year job with world-renowned injector, Vivian Bucay, MD, changed all that!When life moved her to Austin, she teamed up with Daniel Carrasco, MD. Here she found the perfect marriage of aesthetics, dermatology and clinical research.Along the way, Sally has honed her skills as an educator and has remained one of the top requested trainers for Galderma year after year. She's been a part of GENNow since its inception and has lectured at symposiums and seminars across the US and conducted hundreds (if not thousands) of peer- to-peer trainings! She provides some incredibly useful tips on how to build your skills as a trainer, take control of the room, set your boundaries, and prepare for anything. But now she's entering into a new challenge as an entrepreneur, something she's tackled head on while opening Ella Med Spa.She's shares lots of VERY valuable information on real estate negotiations, dealing with contractors, and managing cash flow during the start-up period.This episode is equal parts education and entertainment! It feels like an episode of VH1 Storytellers, and you do not want to miss it! 

In Episode 27, we sit down with industry icon, triple-board certified facial plastic surgeon and passionate educator, David Saadat, MD.While he practices in Beverly Hills today, he started from humble beginnings as an Iranian immigrant at the young age of 16. He found a love of learning and a desire to achieve early on which brought him to medical School, and eventually to board certifications in Otolaryngology, Facial Plastic Surgery, and Sleep Medicine. Like most medical students, money was tight, and during Residency, he earned extra income by spending countless hours assisting in the anatomy lab. Here he found a passion for teaching anatomy, one that he’d rekindle later in his career.Fast-forward a few years, and he’s not only built a booming surgical practice, but he’s an industry leader in injectables. Coming out of the pandemic, he’s busier than ever, adding 5 injectors, buying a Medical Spa, and maintaining a surgery center that serves not only his own practice but that of others in the area- aside from the financial benefits, opening his surgical center to others is something he enjoys as it brings in young surgeons eager to learn & grow their skills under his mentorship. He’s also getting back to his love of anatomy as his career enters a new phase. It has blossomed into an entire series of courses focused on teaching Injection-related anatomy and preventing adverse events by really understanding what lies beneath the skin. Dr Saadat is focused on relevant coursework that Injectors can apply the next day to produce safer, optimal outcomes with their patients. He’s also busy with a full docket of injectable courses and virtual trainings in addition to partnering with other training programs like Injectability Institute and Coast 2 Coast with Glo Academy to bring anatomy labs to centers across the US. In this episode, Dr. Saadat shares his perspective on treatments, training courses and what’s next in aesthetics. It’s an action packed hour you won’t want to miss!To find out more about his upcoming anatomy courses, visit the link below:https://www.drdavidsaadat.com/about/training-services/ 

Ashley is the Founder of Aiyana Atelier in Northern Virginia where she has quickly carved out her place in a highly competitive market! Not quite a year into her entrepreneurial journey, @botoxandbourbon is spilling the tea on the lessons learned (and still learning!) as a full time nurse injector & business owner. ️After spending 10 years in the ICU, she transitioned to Aesthetics, where she’s spent nearly 6 years honing her craft, building a loyal patient following and giving back to other injectors with a mix of business and clinical training.  She opened Aiyana Atelier in 2021, and the rest is history! She’s knows what she wants, and despite explosive growth, she’s staying true to her ideal practice- one where she is the solo injector focused on individualized treatment plans, transparent pricing, and bringing a VIP touch for long-term patient retention.She’s also actively running a private training academy where she teaches beginning to advanced injectors with coursework covering half day classes on toxin to multi-day courses on full face correction.  She also has a multi-course curriculum on skincare, and she offers business consulting and shadow days for injectors wanting to get a sense of what it's like to own their own practice.In this episode, Ashley shares her stories as a new entrepreneur including the time drains you never saw coming, why you need administrative staff who can love and protect your business like you do, and how she opened in a highly competitive market and still has a 100 person waiting list!Learn more about Ashley & Aiyana Atelier:Ashley's Instagram: https://www.instagram.com/botoxandbourbon/Aiyana Atelier Instagram: https://www.instagram.com/aiyanaatelier/Aiyana Atelier Website: https://www.aiyanaatelier.com/ 

This week we are joined by Rachel Duke, MSN, NP, CANS for Episode 25: Do What You Do Best.Rachel has been an Aesthetic Nurse for 15 years working in both Plastic Surgery and Dermatology offices until she opened her own clinic at at the height of the pandemic in 2020!She credits her success to a constant commitment to learning, something she’s found with a network of colleagues who’ve helped her along on her entrepreneurial journey. She  provides a great outline for things you should consider when starting your practice. She transitioned from working “for” someone else to tackling the entrepreneurial journey in fresh off of months of shutdowns and all the chaos that accompanied 2020- a true testament to her courage. She gives lots of incredibly valuable advice for new injectors on how to navigate their education and ensure they are taking advantage of all the opportunities to grow their network and their personal brandShe’s been named a Best Injector in America multiple times and has been a long time Allergan trainer & began training for Renuva last year. Her favorite trainings? The beginners who are hungry to learn and develop! Her private boutique continues to grow, and she takes us through her challenges and her philosophy on starting a business, choosing the right services, knowing when to hire, and trying to set boundaries along the way!If you are a new injector or a new business owner, this one’s for you!More about Rachel: https://www.instagram.com/racheldukenp/More about Rachel Duke Injectable Boutique: https://rachelduke.com/

In this weeks episode, we shine a spiritual light on surviving in Aesthetics. Join us for Episode 24!In 𝘽𝙚𝙖𝙪𝙩𝙮 𝙁𝙧𝙤𝙢 𝙩𝙝𝙚 𝙄𝙣𝙨𝙞𝙙𝙚, Master Aesthetician and Human Design Expert, Mikaela Maclean, LE, shares her own journey of leaving the medical side of Aesthetics to focus on helping Patients, Providers and Practices bring an understanding and appreciation of the human element to the forefront.This episode isn’t a Human Design session - Mikaela MacLean & Dr. Tiphany Hall have already embarked on that spiritual voyage (and it was 𝘼𝙒𝙀𝙎𝙊𝙈𝙀!). Instead, we focus on where Human Design fits in every Provider’s tool belt.We unpack the psychology of the modern patient and the ethical dilemma of treating the outside without focusing on what’s happening on the inside, something she and the ToxJosh Studios team are steadfast in doing with every patient they encounter. Mikaela offers suggestions for bringing Human Design elements into your practice but also focusing on your own spiritual hygiene so you are the best version of you for you patients. We tie HD to marketing efforts, what services to offer, how to build your schedule, and perhaps most importantly, how a strong understanding of oneself can be a competitive differentiator and the key to patient retention. Find out more about Mikaela:Instagram: https://www.instagram.com/mikaelamaclean/Book with Mikaela: https://www.vagaro.com/us04/toxjoshstudios/services

This week for Season 2, Episode #23 of For The Record, we are joined by financial guru, CEO & Founder of Maven Financial, Jessica Nunn. She tells all about Slaying the Financial Dragon.A CPA by trade, Jessica brings an enormous amount of financial knowledge to her customers, but she’s intentional on forgoing the wall-street words and accounting terms to paint the financial picture and bring the numbers to life for her clients. She and her team help make sense of the data and KPIs and help business owners make big financial decisions (staffing, rent, devices, etc) and stay profitable along the way. Jessica’s firm specializes in Aesthetics, and when you hear this episode, it will be clear that she is laser focused on the challenges of the industry!

This week we sit down with Lexi Yoo, FNP-BC/CPNP who is the Founder & clinical + creative genius behind Yoo Direct Health a practice she started only three years ago but has surpassed growth milestones of those 3x her tenure. She’s an innovative thinker who sees opportunities where others see barriers. This led to a push for telehealth during the shutdown of 2020, the launch of a podcast and YouTube channel to educate patients, and an overall focus on building a business that puts patients at the center. And it’s worked. The functional area of her practice is exploding, and her aesthetics side is, too! She’s unlocked a formula for success with her direct care model that’s building retention & improving patient compliance. Listen to this episode to hear more about how Lexi is continuing to innovate and break barriers to build a practice that’s built for long term success and profitability!