For The Record

We’re starting Season #3 with a one of the best in the business, Brittony Croasdell, MSN, FNP-BC, APRN, CANS. She’s a Chicago-based Nurse Practitioner who has been criss-crossing the globe sharing her expertise on injecting, safety, and so much more throughout her career, and now she’s embarking on a new journey with her new practice, Fulcrum Aesthetics, opening in early 2023. Brittony was named the X-Factor award winner at Aesthetic Next 3.0 because that’s what she has- a unique “It Girl” vibe that makes you respect her uncanny ability to share intense medical and scientific information you actually want to hear but to also deliver exceptional aesthetic outcomes with her patients. She’s been a trainer for 5+ years, and in that time, she’s presented on various podiums at conferences, trained countless injectors via hands-on, and performed live injections (much harder than it looks!) on mainstage. Her latest collaboration with the Behind the Syringe Squad is a crowd favorite. Brittony’s teamed up with Shelby Miller, Natalia Guzman and Amy Lynn to show an in depth look of regional beauty standards and to pull back the curtain on their aesthetic perspectives and treatment protocols. Over the years, she has become more and more involved in the research aspect, contributing to various articles related to safety, landing her a coveted seat on the International Expert Advisory Board for CMAC. Last year, she was thrust into the national spotlight when she treated an eyelid ptosis case referred to her from another injector; it was shown on national TV, social media, etc. all across the country day-by-day as her influencer patient was transformed by Brittony’s intervention. Atop all this success, she felt something was missing. She’s opening Fulcrum Aesthetics to not only have a place to treat patients and deliver her natural, beautiful results but to also perform studies and give back to the industry and to her colleagues. She’s on the tail end of a long divorce journey and shares her insight into forming partnerships and protecting your financial interest along the way. In this episode she also shares her advice on when to start a business and how to juggle motherhood, relationships and entrepreneurship without burning out. If you are ready to make that transition from spectator to injector or from employee to entrepreneur, this episode is for you. It’s JAM PACKED full of great advice from someone who is literally doing it all and making it look easy along the way. Follow Brittony on Instagram: https://www.instagram.com/np_britt/ Checkout Fulcrum’s journey to opening: https://www.fulcrumaesthetics.com/

In our Season Two Finale of For The Record, we’re giving you a behind-the scenes look at what it takes to create quality, consistent digital media day-in and day-out.In “Behind the Content Curtain” Dr. Tiphany Hall sits down with Director of Media Productions for Aesthetic Record & Aesthetic Next, JT Cothran.While JT Cothran came to AR with a long history of studio engineering and live event productions, he’s helped build a substantial video production house at AR, learning and evolving his own skill set, one step at a time.He’s the man behind the camera, directing the talent, finding the best angle, and capturing the best video and audio for the job. But, he’s also the one in post-production doing all the editing, adding motion graphics and transitions, and creating lots of movie magic. He’s a unicorn, some might say, and can do just about anything! In this episode, JT & Tiphany break down a few key elements of success regardless of your budget or resources:-Using the tools you have in your tool box today to create high-quality, high-impact videos and what to buy next to fill in the holes.-Various software program you can use to get the look of big production quality without spending big budgets (and do some really cool stuff!) We share SO many great tools!!!!-Tips for improving your video quality from pre-production planning, to background lighting,to refurbishing old videos and building content with purpose.-What to consider when deciding when to bring in a production company vs. trying to do it all yourself.This is a great episode to watch or listen to if you are a content creator who is either stuck in a rut or eager to take things to the next level. If you are a video ninja, we promise you may get some time-saving efficiency hacks that make things easier!!We share the perspective of the onscreen talent and the behind-the-scenes creative genius, something that isn’t normally discussed together!

This week, we sit down with Ben Hernandez, Partner and Co-Founder at Skytale Group LLC.In just a few short years of focusing in the Aesthetic space, Ben has emerged as one of the key thought leaders on Mergers & Acquisitions, and there’s no doubt he’s shaping the investment landscape for Aesthetic Practices. Ben and his team at Skytale are passionate about helping owners build well-structured, profitable companies that can create long-term value for the Entrepreneur.In this episode, Ben talks about the value of aligning yourself with a team of experts who take on the heavy lifting when it’s time to sell. From finding the right partner, structuring a favorable deal, and guiding the seller through what can seem like a daunting process, Skytale is there!Ben and his team have years of experience in Dental among other specialties, and they know exactly what it takes to maximize the value of a Practice and to reward the Owner for a job well done.As Ben shares, outside of M&As, Skytale’s consulting side acts as an accountability partner, business coach, and strategic advisor to help Practices grow- even if selling isn’t part of the plan! This episode is a mini-MBA delivered with the finesse that only a true expert could provide. 

In Episode 38, we sit down with Heather Rypien, RN, CANS to learn “The Hard Truth about Success.”Heather has been injecting for 12 years, and in that time, she’s amassed a large following of Patients. Her knack for Patient engagement is no surprise given her experience in a host of Customer Service roles including years as a Flight Attendant!Her work life is anything but conventional. While her home is based in North Carolina, she commutes to the Manhattan-based Skin Spirit each week!When she’s not creating exceptional results for her Patients, she can be seen criss-crossing the country as an insanely busy Galderma Trainer. Over the last several years, she’s forged relationships and made an impact for countless Practices across the US with her in-demand hands-on trainings.But it doesn’t come without a cost. In this episode, Heather shares insight into the mindset of a builder. Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.This is a fantastic episode filled with so many pearls and hard truths about building a legacy of excellence.Learn more about Heather:Instagram: https://www.instagram.com/parkavenuern/Skinspirit: https://www.skinspirit.com/Aesthetic Consulting & Training: https://www.aestheticconsultingandtraining.com/

Kevin Harrington MSN, APRN,  FNP-C is a true Renaissance man, a purveyor of clinical education and a mastermind when it comes to Practice management. In Science, Safety and The Path to Success, Kevin shares his perspective after 19 years of experience across all facets of Aesthetics.He worked at Allergan for 9 years, was integral in building the MSL team at Galderma, then transitioned to his own practice Face-Time Aesthetics where he’s since been a long-time trainer for both companies.In addition, his private training program, Face-Time Aesthetics Training, has partnered withTitan Aesthetic Recruiting, where he serves as the Clinical Training Director, to build a robust injector preparation course, the only one of its kind! He’s also Faculty for the wildly popular Injection Anatomy and can be seen speaking at conferences and courses around the country.Kevin is passionate about Patient safety, and with every training or lecture he delivers, his north star is staying true to the “medical” aspect of everything we do in Aesthetics.In addition to his clinical thought leadership, he also holds a business degree, and his keen sense of Practice operations has not only helped his own business succeed, but earned him a coveted spot as an original member of the Aesthetic Masterminds.This episode covers everything from physiology, pharmacology, Patient and Injector psychology, and the business imperatives every Practice needs to succeed. 

In “The Happiness Project” we sit down with YourProjectTamp co-founders, Mei-Lin Reisin, LME &  Dakota Holt, MSN, NP-C to learn the ins and outs of making a successful business partnership work! While these two are known for their fun, entertaining and skillful production, they are also experienced practitioners who have built a Practice that creates joy, happiness and acceptance for Patients while also delivering top notch results. Dakota & Mei-Lin approach every Patient collaboratively- leaning into their respective strengths as an Injector and an Aesthetician to deliver in-depth treatment plans that build long term trust and retention.Through their EDU program, they are sharing their expertise as business owners, teaching treatment techniques and guiding marketing and brand development for trainees ready to go to the next level. And through it all, they remain focused on revolutionizing the beauty industry and creating an inclusive environment where all aesthetic professionals can thrive!

In "Reprogram Your Mindset", Jason shares what it’s like to run a successful Aesthetic Practice in one of the most competitive markets in the US, Austin, TX, with his wife, National trainer, expert injector, CEO and Founder, Brooke Nichol, RN, CANS.Together, they’ve been able to pair Jason’s business operations and sales background with Brooke’s passion & expertise for Aesthetics to build a destination Practice for Patients & Providers. Saving Face has grown at an exponential rate, adding a second location, and now moving into a bigger space to accomodate the growing headcount. Their shared commitment to functional wellness and clean living led to a new business venture when they turned to CBD as a key ingredient in developing a post-treatment product line that is gaining national attention: Post Love.Post Love has grown from an organic farm in Colorado where Jason and Brooke began the manufacturing process to retail shelves in Aesthetic Practices across the US. True to who they are, the pair donate a portion of the proceeds from Post Love to charity.  They want Post Love to serve as a vehicle to heal and empower their Patients and the Patients of others. But throughout the journey, Jason has remained steadfast in his commitment to being a conscious contributor- being present as a business partner, husband, dad and community advocate.He’s focused intensely on reprogramming his mindset and getting to the core of his own mental and physical health which has positively impacted every part of his life- the hard work that pays exponential dividends! We dive deep into what it takes to run a successful business - not just from an operations perspective but how you show up for your team and your Patients everyday. This episode is equal parts business coaching and life coaching, and it’s one you do not want to miss!Learn more about Saving Face: https://www.savingfaceaustin.com/Learn more about Post Love: https://postloveskincare.com/

Episode 34 features triple board-certified, Harvard-trained Dermatopathologist & Founder of GFaceMD and Soyier Skin Collection, Gretchen Frieling, MD.“Dr.G” comes from an extensive background in Anatomic and Clinical Pathology & Dermatology, but 5 years ago, she turned her unique perspective as a skin expert into a wildly successful Aesthetic Practice and secured her spot as an industry leader and educator. She’s well known for her innate ability to educate on the pathology of injectables, something she stayed away from early on when marketing her Practice. Fast-forward years later, and she’s constantly asked to lecture on industry podiums, contribute to national magazines, and share her perspective on various media outlets. Her expertise as an Injector is closely rivaled by her success as an entrepreneur. From a one-room location at a hair salon to one of the most sought after practices in the Northeast, she’s become a master at branding, exceeding Patient expectations, growing a stellar team, and she’s earned her stripes as a savvy businesswoman. In addition to her role at GFace, she’s also the mastermind behind skincare brand, Soyier, where she’s played a major role in formulating each product, designing the packaging, and creating the entire brand presence.Right before the pandemic, she launched FaceITVirtual, and three meetings later, she’s put her Midas touch on an international, virtual conference that continues to grow year after year.In this episode, she shares her philosophy on keeping her head down and pushing forward with a relentless focus on learning, growing, and as a result, succeeding across multiple fronts.Most importantly, she reminds us to remain authenticate, don’t over think it or get caught up in what others are doing, and to give yourself the grace to learn, fail, and try again.Learn More About Dr. G: GFaceMD: https://gfacemd.com/Soyier Skincare: https://www.soyier.com/FaceIT Virtual: https://www.faceitvirtual.com/

Sarah is the Founder & CEO of Bespoke Beauty and Wellness, a role that she’s grown into by diving head first into her entrepreneurial journey.Sarah isn’t new to the industry by any stretch. She cut her teeth in Aesthetics like many do- drinking from a firehose! She learned to inject and began her pursuit to deliver exceptional, natural results in a plastic surgery office many years ago.Fast forward, and she stepped out on her own in the swing of the pandemic, and Bespoke has experienced explosive growth with her at the helm ever since. It’s no surprise given Sarah’s commitment to give everything she does 110% effort. She’s a busy graduate student who’s less than 5 weeks from completing her FNP & DNP programs. She’s integrated a wellness focus to Bespoke that has led to a more holistic treatment approach for patients and solidified her efforts to stay true to building a medical aesthetic practice (with an emphasis on medical!)She’s being tapped to teach, train and share her expertise across the country, and she’s got an insatiable appetite of her own for continual training which has led her to world-class programs around the globe.All in all, Sarah is a great example of what we’d all hope to achieve in the transition from injector to CEO. She's running a great business, executing a Nurse residency program, pouring into her own and her staff’s development, and learning to give away control when the time is right.Learn more about BeSpoke Beauty & Wellness at https://www.bespokebeautymt.com/.

This week in Episode 32, its The Cloud Movement with My Vansanity Founder & CEO, Ignacio Fanlo.Iggy comes from a long career spanning investment banking & tech. He was in Silcon Valley during the rise of the internet and the “dot com bubble,” and he’s founded and sold companies to the tech giants along the way!He’s bringing the cloud concepts to aesthetics by giving Providers and Practice Owner the chance to use what they need, when they need it, and only pay for their utilization of Vansanity’s resources.His company provides a one-stop-shop for Injectors to rent a fully stocked treatment room - medical supplies, product, energy devices- by the hour. There are in control of their own patients and marketing, and Vansanity helps them build their business with no up front capital! That means, a Provider can pay $99 an hour plus the wholesale cost of whatever they use, and put the rest in their pocket! With locations in Dallas and Boston, Injectors are quickly finding the option to work when they want, on demand, and only pay for what the need as a wildly profitable way to operate. And now, Vansanity is also helping Practice owners to build the same model - use Vansanity’s resources, transition their practices to an on-demand model, and pay based on consumption!It’s a concept that we all know- Air BnB, Uber, salon booth rental, electricity, and of course, the cloud! Learn more: Vansanity Website: https://vansanity.com/Vansanity Instagram: https://www.instagram.com/myvansanity/