Podcasting Made Simple

Do you struggle to stay consistent with your podcasting efforts? Would you like to develop the habit of creating content on a regular basis in a way that builds the loyalty of your audience? In this episode, Pete A Turner shares how you can develop your podcasting repetition muscle, ultimately leading to your success in podcasting. Get ready to learn how to consistently produce your podcast for years to come while growing your audience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/243Key Moments:00:00:15 - Introduction and the Challenges of Podcasting00:02:34 - Overcoming Challenges and Getting Above Average00:04:07 - Managing Time and Tasks00:06:36 - Podcasting as a Skill to Be Developed00:08:27 - Importance of Repetition and Efficiency00:11:11 - Time Management00:11:25 - Balancing Show Time, Money, and Attention00:11:36 - Conclusion: Quick Wrap-Up About Repetition and ConsistencyTimestamped Summary:00:00:15 - Introduction and the Challenges of PodcastingPete A. Turner shares his experience and discusses the challenges of running a podcast, emphasizing the need for dedication and hard work. He warns aspiring podcasters about the competition and the importance of treating the podcast like a small business.00:02:34 - Overcoming Challenges and Getting Above AveragePete explains that most podcast ideas fail before reaching ten episodes. He encourages podcasters to focus on the small tasks required for their show's success and to allocate their time, money, and attention accordingly.00:04:07 - Managing Time and TasksPete advises podcasters to schedule dedicated time each day for podcast-related tasks. He suggests making a list of contacts, improving the website, and learning about podcasting platforms to efficiently manage the workload.00:06:36 - Podcasting as a Skill to Be DevelopedPete compares podcasting to learning a martial art or swimming, highlighting the importance of starting small and building skills over time. He encourages podcasters to embrace the tedious tasks and commit to constant improvement.00:08:27 - Importance of Repetition and EfficiencyPete emphasizes the need for consistency and efficiency in podcasting. He encourages podcasters to book guests, improve sound quality, and master the technical aspects of publishing. Repetition and practice are key to success.00:11:11 - Time ManagementLearn how to prioritize your time and allocate it wisely, even when facing holidays or other distractions. Building in extra time earlier in the week can help you stay on track without overwhelming yourself.00:11:25 - Balancing Show Time, Money, and AttentionAllocate your resources effectively to support your show. Give it the time, financial investment, and attention it needs to thrive.00:11:36 - Conclusion: Quick Wrap-Up About Repetition and ConsistencyWrap up the conversation by encouraging listeners to take action and move on to their next tasks. The host also suggests listening to the podcast episode at a faster speed. The host expresses well wishes and invites listeners to reach out via email. He looks forward to seeing what they build and is excited to hear from them.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/243

Discover the secrets to becoming omnipresent in the digital landscape and creating a global presence that attracts your ideal clients, even while you sleep or travel the world. In this episode, Dr. Barrett Matthews reveals the power of leveraging various media platforms to convey your message directly to those actively seeking your expertise. Say goodbye to chasing leads and hello to the strategies that will revolutionize your approach to marketing your business. Get ready to unleash the power of global influence and elevate your business to new heights! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/242Key Moments:00:00:15 - Challenging the notion of being in two places at once00:02:15 - Kevin Hart's omnipresence in media00:05:35 - Getting out of ego-based marketing00:08:54 - Breaking free from wrong teachings00:12:29 - Conclusion: Leveraging media for global successTimestamped Summary:00:00:15 - Challenging the notion of being in two places at onceDr. Barrett Matthews challenges the idea that you can't be in two places at once. He believes that by using media, it is possible to be in multiple places simultaneously and reach a wider audience, leading to more leads, clients, and revenue.00:02:15 - Kevin Hart's omnipresence in mediaDr. Matthews uses comedian Kevin Hart as an example of someone who has made himself omnipresent in media. Hart has books, audiobooks, a podcast, streaming TV shows, documentary films, and commercials, ensuring that he is everywhere and reaching his target audience effectively.00:05:35 - Getting out of ego-based marketingDr. Matthews emphasizes the need for business owners to get out of their comfort zones and engage with different forms of media. He advises against focusing solely on one platform, such as social media, and instead encourages business owners to make themselves findable on various media platforms to reach a wider range of potential clients.00:08:54 - Breaking free from wrong teachingsDr. Matthews highlights two common misconceptions in marketing: focusing on one area of media and finding a specific client avatar. He explains that by expanding their presence across different media platforms and making themselves findable to potential clients, businesses can achieve global reach and generate revenue from all over the world.00:12:29 - Conclusion: Leveraging media for global successDr. Matthews encourages business owners to use media to go global!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/242

Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241Key Moments:00:00:15 - Introduction and Building Authority in Search00:03:28 - Jason's Personal Experience with Google Search Results00:07:27 - Importance of Google for Podcasters00:10:00 - Improving Your Brand SERP00:12:39 - Knowledge Panel and Building Authority00:17:05 - Assessing Online Presence00:19:00 - Becoming the Authority00:20:19 - Conclusion: Key to Target AudienceTimestamped Summary:00:00:15 - Introduction and Building Authority in SearchJason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.00:03:28 - Jason's Personal Experience with Google Search ResultsJason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.00:07:27 - Importance of Google for PodcastersJason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.00:10:00 - Improving Your Brand SERPJason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.00:12:39 - Knowledge Panel and Building AuthorityJason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.00:17:05 - Assessing Online PresenceLearn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.00:19:00 - Becoming the AuthorityConsistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addict will prioritize your podcast over others.00:20:19 - Conclusion: Key to Target AudienceGoogle's understanding of your podcast and audience interaction provides valuable insights. Aim to become the authority in your niche on search and recommendation engines, gaining visibility and credibility with your ideal target audience.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/241

Podcast guesting is powerful for many reasons, but one of the most overlooked benefits is audience development from podcast guesting. In this episode, Cristina Marcello explains how to create a podcast guest booking strategy, identify the best-fit shows, and what to do after the interview to engage and develop your audience. Get ready to learn to harness the power of podcast guest bookings to cultivate and expand your audience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240Key Moments:00:00:15 - The Power of Podcast Guest Booking00:01:50 - Defining Your Point of View00:03:24 - Determining Best Fit Podcasts00:07:29 - Crafting an Effective Pitch00:11:07 - Conclusion: Repurposing Content for Audience DevelopmentTimestamped Summary:00:00:15 - The Power of Podcast Guest BookingCristina Marcello discusses the importance of leveraging podcast guest booking as a means of audience development. Cristina highlights the common practice of simply sharing the podcast link on social media and explains how much more can be done to maximize audience engagement.00:01:50 - Defining Your Point of ViewMarcello advises individuals to define their point of view before seeking to be a guest on a podcast. Cristina suggests identifying recurring themes or challenges in their life and considering if they would make compelling podcast topics.00:03:24 - Determining Best Fit PodcastsMarcello outlines four key factors to consider when determining whether a podcast is the best fit. These factors include the content of the podcast, how the topics are discussed, the audience it attracts, and the reach of the podcast.00:07:29 - Crafting an Effective PitchMarcello emphasizes the importance of leading with value when pitching to podcast hosts. Cristina advises that the pitch should demonstrate how the guest's unique perspective or experience aligns with the show's content and benefits the audience.00:11:07 - Conclusion: Repurposing Content for Audience DevelopmentMarcello highlights the abundance of content that can be repurposed from a podcast episode. Cristina suggests creating videos, animations, graphics, and blog posts to engage with and expand the audience beyond the initial podcast episode.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240

Travis Albritton, podcast expert and YouTube strategist, reveals game-changing strategies for creating a high-quality video podcast on a budget. Learn how to utilize YouTube as a platform for podcast distribution and audience discovery. Discover minimal equipment needed, recording tips for solo episodes and interviews, turning your audio podcast into a video podcast, creating thumbnails with Canva, and more!

In this episode, James Cridland takes us on a journey into the past, present, and future of podcasting. Learn valuable insights and perspectives on the evolving podcasting landscape while gaining a deeper understanding of the trends, innovations, and potential opportunities. From emerging technologies to evolving listener behaviors, explore the exciting predictions to watch for in the future of podcasting and a few warnings of things to watch for. Get ready to better understand the ever-changing podcasting landscape and stay ahead of the curve!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/238Key Moments:00:00:15 - Introduction, 00:01:16 - The Birth of Podnews00:05:22 - James' First Speaking Experience00:07:52 - Milestones in Podcasting00:10:59 - The Essence of Podcasting00:13:53 - The Strength of Podcasting00:18:10 - Total Time Spent Listening00:20:41 - The Importance of Transcripts00:23:50 - Tight Editing and Audience RespectTimestamped Summary:00:00:15 - IntroductionAlex welcomes James Cridland to discuss the state of podcasting and expresses gratitude for James' contribution through Podnews.00:01:16 - The Birth of PodnewsJames shares the story of how he got the idea for Podnews during a conversation at a pub, realizing the lack of news resources for the podcasting industry. He explains the initial challenges and how Pod News has grown since its launch in May 2017.00:05:22 - James' First Speaking ExperienceJames recounts his first time speaking at a podcast conference in 2005, representing Virgin Radio's involvement in podcasting. He reflects on the backlash he received from podcasters who resented radio stations entering the podcasting space.00:07:52 - Milestones in PodcastingJames highlights the impact of Spotify's entry into podcasting, both in terms of increased listenership and the industry's overall growth. He also mentions Adam Curry's involvement in advancing podcasting through the podcast index and new podcast namespace.00:10:59 - The Essence of PodcastingJames emphasizes the open nature of podcasting, allowing anyone to publish shows without gatekeepers. He expresses concern about potential threats to this open ecosystem, particularly from platforms like Spotify and YouTube not fully understanding the core values of podcasting.00:13:53 - The Strength of PodcastingDespite media companies facing economic difficulties, podcasting is thriving and outpacing other forms of online ad revenue. While legacy companies may be struggling, podcasting itself remains strong and poised for growth.00:18:10 - Total Time Spent ListeningWhile the number of podcast listeners continues to grow, the focus should shift to increasing total consumption and time spent listening to shows. This metric is directly linked to revenue and the impact of advertising. Quality content that keeps listeners engaged and increases consumption is key.00:20:41 - The Importance of TranscriptsTranscripts are crucial for accessibility, discoverability, and advertising. They benefit not only those with hearing impairments but also aid in content discovery and targeting relevant ads. More podcast hosting companies are making transcripts easily accessible, ensuring the medium becomes more inclusive and effective.00:23:50 - Tight Editing and Audience RespectPodcasters are realizing the value of tight editing to respect their audience's time. Good editing ensures every minute of the show is relevant and engaging. Consistency in delivering on the promise made to listeners is vital for maintaining subscribers.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/238

The digital landscape is evolving more rapidly than ever before. As a result, the way people create and consume content online is changing. According to many experts, the role of human involvement in content creation is uncertain at best. As podcast guests and podcast hosts, adapting to these changes is critical to remain relevant for our listeners. In this episode, Alex Sanfilippo explains how you can survive and thrive in the new era of content creation as a podcaster on either side of the microphone!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/237Key Moments:00:00:15 - Thriving in the New Era of Content00:01:51 - Changes in Podcasting00:03:19 - Hone in on Your Message00:05:43 - Transformation00:07:43 - Practical Tips for Positioning Your Content00:11:16 - Consistency and Commitment00:12:25 - Essential Elements for Success00:13:31 - Embracing Continuous Improvement00:14:27 - Tracking ProgressTimestamped Summary:00:00:15 - Thriving in the New Era of ContentAlex discusses the rapid transformation happening in the digital space, specifically in podcasting. He acknowledges the concerns of creators about becoming obsolete and addresses questions about staying relevant. He emphasizes the importance of honing in on our message and finding our unique value in the new era of content.00:01:51 - Changes in PodcastingAlex explains that podcasting is experiencing changes due to the increasing listenership and the influx of money into the industry. He mentions the rise of big production houses and the fear of being replaced by shows with more resources. However, he reassures that there is still plenty of opportunity for independent creators.00:03:19 - Hone in on Your MessageAlex advises podcasters to hone in on their message and find a specific topic that is not being covered by others. He suggests rebranding the show or getting more practical with the content to stand out in the crowded podcasting landscape.00:05:43 - TransformationAlex asserts that we are now in the transformation age of content, where people seek transformation rather than just information. He encourages podcasters to identify the transformation they can offer listeners and position their content accordingly.00:07:43 - Practical Tips for Positioning Your ContentAlex recommends changing the show title and episode descriptions to align with the transformation being offered. He emphasizes the importance of delivering on the promise made in the title and description. For podcast guests, he suggests checking00:11:16 - Consistency and CommitmentConsistency is key in podcasting, as it helps build audience trust and familiarity. Even if you don't make any changes to your show over time, staying consistent can lead to significant growth. Don't give up too soon; stay with it for 100 episodes!00:12:25 - Essential Elements for SuccessTo thrive in the new age of content, focus on consistency, delivering transformation, sticking to your expertise, being part of a supportive podcasting community, and taking care of yourself to avoid burnout.00:13:31 - Embracing Continuous ImprovementDon't feel pressured to constantly try new things. Instead, let others test new tools and strategies, and once they've been proven effective, implement them in a simplified way. Continuous improvement is more important than striving for perfection.00:14:27 - Tracking ProgressMonitor your completion rate and listenership within the first seven days to gauge your podcast's success. As long as these metrics are improving or remaining steady, you're on the right track. Ask hosts for this information if you're a podcast guest.MORE FROM THI

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/236With so many podcasts struggling for listeners' attention, it can be challenging to stand out in the crowded market. In this episode, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you're just starting or an experienced podcaster looking to grow your audience, this session offers valuable insights into creating marketing that doesn't get ignored!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/236

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/235Are you guesting on podcasts but not seeing a return on investment? It could be due to a lack of a powerful call to action in the last 30-60 seconds of your interview. In this episode, Kelly Mosser explains how to optimize your call to action for the podcast listening experience, meet your audience where they are, and boost your inquiries, messages, follows, and subscribers. Discover the three ingredients to a successful call to action and avoid the biggest mistake that leaves you hearing crickets from your audience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/235

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/234When it comes to podcast monetization, many of us look in the wrong places to drive revenue with our podcasts. In this episode, Doug Sandler explains 4 often-overlooked opportunities for podcast monetization and how to create a successful strategy that aligns with your values. Don't miss out on the hidden potential of podcasting revenue - it may not be where you expect it, but it's waiting for those who know where to look!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/234