Growing Your Influence by Being a Guest on Podcasts | Cristina Marcello

Aug 15, 2023

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Podcast guesting is powerful for many reasons, but one of the most overlooked benefits is audience development from podcast guesting. In this episode, Cristina Marcello explains how to create a podcast guest booking strategy, identify the best-fit shows, and what to do after the interview to engage and develop your audience. Get ready to learn to harness the power of podcast guest bookings to cultivate and expand your audience!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240

Key Moments:

00:00:15 - The Power of Podcast Guest Booking
00:01:50 - Defining Your Point of View
00:03:24 - Determining Best Fit Podcasts
00:07:29 - Crafting an Effective Pitch
00:11:07 - Conclusion: Repurposing Content for Audience Development

Timestamped Summary:

00:00:15 - The Power of Podcast Guest Booking
Cristina Marcello discusses the importance of leveraging podcast guest booking as a means of audience development. Cristina highlights the common practice of simply sharing the podcast link on social media and explains how much more can be done to maximize audience engagement.

00:01:50 - Defining Your Point of View
Marcello advises individuals to define their point of view before seeking to be a guest on a podcast. Cristina suggests identifying recurring themes or challenges in their life and considering if they would make compelling podcast topics.

00:03:24 - Determining Best Fit Podcasts
Marcello outlines four key factors to consider when determining whether a podcast is the best fit. These factors include the content of the podcast, how the topics are discussed, the audience it attracts, and the reach of the podcast.

00:07:29 - Crafting an Effective Pitch
Marcello emphasizes the importance of leading with value when pitching to podcast hosts. Cristina advises that the pitch should demonstrate how the guest's unique perspective or experience aligns with the show's content and benefits the audience.

00:11:07 - Conclusion: Repurposing Content for Audience Development
Marcello highlights the abundance of content that can be repurposed from a podcast episode. Cristina suggests creating videos, animations, graphics, and blog posts to engage with and expand the audience beyond the initial podcast episode.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/240

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