Discover the untapped potential of YouTube as a platform for podcast distribution and audience discovery. In this episode, Travis Albritton reveals game-changing strategies to transform your audio podcast into captivating video content. Learn how to seamlessly integrate video into your existing workflow, utilizing affordable equipment and free editing software. Get ready to elevate your podcast to new heights and engage a broader audience by harnessing the power of high-quality video on YouTube!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/239
Key Moments:
00:00:15 - The Popularity of YouTube as a Podcast Consumption App
00:01:45 - Why Audiograms Don't Work on YouTube
00:02:52 - Minimal Equipment Needed for Video Podcasting
00:03:47 - Recording Solo Episodes
00:06:47 - Recording Interviews
00:13:01 - Turning Your Audio Podcast into a Video Podcast
00:13:30 - Creating Thumbnails with Canva
00:14:00 - Conclusion: Easy and Affordable Video Podcasting
Timestamped Summary:
00:00:15 - The Popularity of YouTube as a Podcast Consumption App
YouTube is the most popular podcast consumption app in the world, surpassing Apple Podcasts and Spotify. As the second-largest search engine globally, YouTube has become a vital platform for podcasters to reach a wider audience and share their shows.
00:01:45 - Why Audiograms Don't Work on YouTube
Audiograms, which use audio waveforms and images, are not effective on YouTube. Viewers expect to see people in videos, making it crucial to have video footage of the podcast host or guests. YouTube requires a visual element to enhance the viewing experience and engagement.
00:02:52 - Minimal Equipment Needed for Video Podcasting
Starting a video podcast doesn't require expensive gear. Utilize the camera on your phone or a webcam, along with your existing audio podcast setup. The quality of smartphone cameras is excellent, making them a viable option for recording video podcasts without investing in additional equipment.
00:03:47 - Recording Solo Episodes
For solo episodes, platforms like Zoom, Riversides, or Squadcast are suitable for recording. You can also record yourself using video conferencing software like Zoom, even if you're the only participant. The goal is to capture both video and audio seamlessly in your chosen platform.
00:06:47 - Recording Interviews
When recording interviews, whether in person or online, the process remains the same. Platforms like Zoom or Riverside allow for remote interviews, ensuring both video and audio are recorded
00:13:01 - Turning Your Audio Podcast into a Video Podcast
Learn how to easily convert your audio podcast into a video podcast using the camera you already have and Adobe Premiere Rush for editing. This opens up the opportunity to reach a wider audience on YouTube without needing to invest in additional equipment.
00:13:30 - Creating Thumbnails with Canva
Use Canva to create eye-catching thumbnails for each episode of your video podcast. This will help attract viewers on YouTube and make your episodes more visually appealing.
00:14:00 - Conclusion: Easy and Affordable Video Podcasting
With the information provided, you now have everything you need to venture into video podcasting. Good luck with your show, and enjoy the benefits of reaching a wider audience through YouTube.
MORE FROM THIS EPISODE:
🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!
Podcasting Made Simple