Founders Podcast

Ash Lonare
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Dec 9, 2025 • 54min

Startup Success doesn't teach you much

In this episode of the Founders Podcast, Andrew Ackerman shares his extensive experience in the startup ecosystem, discussing his journey from founder to investor and the lessons learned along the way. He emphasizes the importance of stepping out of comfort zones, understanding market dynamics, and the value of storytelling in entrepreneurship. Andrew also delves into the challenges faced during his two startups, the insights gained from writing his book 'Entrepreneur's Odyssey', and offers practical advice for aspiring founders. The conversation covers various themes including customer discovery, the startup ecosystem, and strategies for success, making it a valuable resource for anyone interested in the entrepreneurial journey.TakeawaysA lot of things in life are luck, intention, and being ready for luck.Founders often stay in their comfort zones instead of exploring necessary areas for growth.Experience is what you get when you didn't get what you wanted.Contracts keep honest people honest; clarity is crucial in partnerships.A startup is more of a chain; if one link fails, the startup fails.You need to test your cost to customer acquisition; it's vital for success.The startup journey is not as glamorous as portrayed in movies.It's important to understand the real day-to-day of running a startup.Building a strong network is essential for startup success.Customer discovery can be done effectively with simple prototypes. Chapters00:00 The Journey Begins: A Joke with a Lesson01:52 From Founder to Investor: Andrew's Startup Story07:49 Navigating Challenges: Lessons from Two Startups16:56 The Birth of 'Entrepreneurs Odyssey': Sharing Wisdom25:47 The Startup Landscape: Why and How to Start28:44 The Startup Decision: Is It Right for You?30:26 Understanding the Startup Ecosystem: Trends and Tides35:51 Strategies for Startup Success: Insights from Experience41:29 The Lightning Round: Quickfire Insights52:03 Personal Insights: Balancing Work and Life
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Dec 2, 2025 • 41min

The 4% That Drives 64% of Profitability

In this conversation, Todd Hagopian discusses the importance of focusing on key activities that drive profitability in business. He emphasizes that spending time on non-profitable tasks can significantly reduce overall profitability. By concentrating on the most impactful areas, businesses can enhance their profitability dramatically.TakeawaysIf you spend 40% of your time on non-profitable tasks, you'll be 40% less profitable.Focusing on the 4% of activities that drive 64% of profitability can lead to a 600% increase in profits.Identifying key profit drivers is essential for business success.Efficiency in task management can lead to greater profitability.Understanding where to allocate time and resources is crucial for growth.Profitability is not just about revenue, but about strategic focus.Businesses should regularly assess their activities for profitability impact.Time management is a critical skill for business leaders.Prioritizing high-impact tasks can transform business outcomes.Continuous evaluation of business strategies is necessary for sustained profitability.
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Nov 25, 2025 • 48min

The 3 Metrics That Actually Grow Your Business

In this episode of the Founders Podcast, Colin Sanburg shares his journey from starting in a family business to becoming a fractional CFO. He emphasizes the importance of understanding business metrics, the dangers of focusing on surface-level numbers, and the foundational role of pricing in profitability. Colin discusses how to engage teams in profitability, the significance of tracking meaningful metrics, and the necessity of looking forward in decision-making. He also reflects on personal growth and the lessons learned throughout his entrepreneurial journey, providing valuable insights for founders and early-stage builders.Chapters00:00 Introduction and Inspirational Quotes01:46 Colin's Journey and Business Philosophy05:00 Understanding Metrics in Business07:46 The Danger of Surface-Level Metrics11:41 Reframing Metrics for Decision Making15:49 Key Numbers for Business Health18:55 Misunderstandings About Profitability23:46 Understanding Profitability Challenges29:09 Balancing Short-Term Profitability with Long-Term Sustainability32:30 The Importance of Forward-Looking Decision Making38:09 Lessons from Mistakes and the Path to Professionalism40:07 Quick Fire Round: Essential Strategies for Founders
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Nov 18, 2025 • 49min

Unlocking Wealth Through Words

SummaryIn this engaging conversation, Aurora Winter shares her insights on the importance of storytelling for founders, the power of communication, and how to effectively convey a message to attract clients and investors. She discusses her personal journey, the influence of her family, and the significance of giving back. Aurora emphasizes the need for a clear message in business and provides strategies for media outreach and authority building. The discussion also touches on the lessons learned from her entrepreneurial experiences and the importance of grit and passion in achieving success.TakeawaysTeaching people how to communicate is economically valuable.A compelling story can increase income significantly.Founders often sabotage their success by lacking a clear message.The attitude of giving can lead to greater success.Identifying the highest leverage point in business is crucial.Communication has a structure similar to engineering.Founders should focus on solving big, sticky problems.Your unique story is more valuable than ever in business.Grit and persistence are key attributes of successful founders.Blocking off time for deep work enhances productivity.TakeawaysTeaching people how to communicate is economically valuable.A compelling story can increase income significantly.Founders often sabotage their success by lacking a clear message.The attitude of giving can lead to greater success.Identifying the highest leverage point in business is crucial.Communication has a structure similar to engineering.Founders should focus on solving big, sticky problems.Your unique story is more valuable than ever in business.Grit and persistence are key attributes of successful founders.Blocking off time for deep work enhances productivity.
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Nov 10, 2025 • 49min

How to find a startup idea and market it

In this engaging conversation, Patrick Rayes shares his journey as a founder, emphasizing the importance of overcoming hardships, finding the right ideas, and the critical role of a solid business plan. He discusses how to leverage education and experience to identify viable business opportunities, the significance of market research, and effective marketing strategies. The conversation wraps up with quickfire questions that reveal Patrick's insights on productivity, successful traits of founders, and his personal experiences in entrepreneurship.TakeawaysThrough hardships to the stars is a powerful motto.Success teaches us nothing; failures do.The three pillars of a business are ideation, planning, and marketing.Leverage your education and experiences to find ideas.Young founders should utilize university resources for support.Market research is crucial for understanding your audience.Targeting a niche audience can lead to success.A business plan helps convince both yourself and investors.Continuous improvement is essential for business growth.Passion and experience together create a strong foundation for success.Chapters00:00 Introduction and Personal Motto05:46 Finding the Right Idea11:39 Navigating Early Challenges19:50 The Importance of a Business Plan28:52 Refining the Business Plan33:55 The Importance of Market Research40:10 Effective Marketing Strategies45:25 Quickfire Insights and Personal Reflections
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Nov 3, 2025 • 41min

What would you do if you knew you couldn't fail?

In this conversation, Dawn Farrow shares her journey from a traditional career to becoming a successful entrepreneur in the experience economy. She discusses the importance of purpose, the emotional challenges of quitting a stable job, and the unique value that founders bring to their businesses. Dawn emphasizes the need for grit, the balance between hustle and self-care, and the lessons learned from her experiences, including the significance of building a community around a brand. The conversation concludes with a quick-fire round of insights and recommendations for aspiring founders.TakeawaysWhat would you do if you knew you couldn't fail?Quitting can be both emotional and strategic.Finding your purpose is a journey that takes time.You are unique as a founder; leverage that.Hustle is important, but so is self-care.Nobody's coming to save you; take action.You can't rush your purpose; it evolves over time.Building a community is crucial for business success.Grit is the key attribute of a successful founder.Encourage performing arts for developing soft skills. Chapters00:00 The Power of Purpose and Quitting10:38 Finding Your Purpose in the Experience Economy19:26 Building a Business: The Unique Value of the Founder23:28 Balancing Hustle and Self-Care30:08 Lessons Learned and Mistakes Made34:10 Quick Fire Round: Insights and Recommendations
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Oct 27, 2025 • 47min

The Founder's Guide to Employee Engagement

SummaryIn this conversation, John Guaspari discusses the critical role of employee engagement in the success of organizations, particularly for founders. He emphasizes that engagement is not merely about physical presence but about fostering an environment where employees feel empowered and respected. John shares insights on the responsibilities of founders in promoting engagement, the importance of understanding what engagement truly means, and practical strategies to cultivate a culture of respect, trust, and empowerment. He also provides real-world examples of organizations that thrived through high engagement and those that struggled due to low engagement levels. The discussion concludes with a quickfire round where John shares personal insights and recommendations.TakeawaysLeadership is about inspiring others to want to do their best.Employee engagement is crucial for effective teamwork.Founders must take responsibility for fostering engagement.Engagement should lead to tangible business results.High engagement is beneficial if properly understood.Empowerment is key to employee engagement.Respect is foundational for trust and empowerment.Transparency in communication enhances engagement.Engaged employees contribute to business success.Creating a culture of respect is essential for engagement.
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Oct 20, 2025 • 1h

Overcoming Imposter Syndrome - A Founder's Journey

In this episode of the Founders Podcast, Ash interviews Joel Benge, who shares his insights on overcoming imposter syndrome, the importance of effective communication, and the evolution of elevator pitches. Joel discusses the 'blank stare moment' that many founders face and how to transform complex ideas into relatable messages. He emphasizes the need for vulnerability in business and offers strategies for crafting effective messaging, particularly for solopreneurs. The conversation also touches on the challenges of podcasting and the importance of storytelling in conveying value propositions.TakeawaysImposter syndrome is common among founders.Effective communication is key to engaging audiences.Elevator pitches are outdated; focus on meaningful connections.Understanding your audience's needs is crucial for messaging.Vulnerability can build trust and relatability in business.Crafting a compelling story can enhance your pitch.Podcasters face unique challenges in guest acquisition.A strong value proposition should resonate with your target audience.Tenacity is essential for success as a founder.Continuous learning from failures is vital for growth.Chapters00:00 Overcoming Imposter Syndrome02:50 Key Lessons for Founders05:50 The Blank Stare Moment08:58 Transforming Complex Ideas11:57 The Power of Simplified Messaging14:40 The Evolution of Elevator Pitches23:51 Engaging Communication Strategies33:00 The Power of Vulnerability in Business35:59 Crafting Your Elevator Pitch39:10 Messaging Strategies for Tech Founders55:10 Lightning Round: Quickfire Insights
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Oct 13, 2025 • 52min

How to grow a VA business from $0 to $1m

In this episode of the Founders Podcast, Joanna Zhang shares her inspiring journey as a founder, emphasizing the importance of teamwork, personal growth, and the integration of technology in business. She discusses her experiences in building a structured business, balancing passion with reality, and the role of love in her entrepreneurial journey. Joanna also highlights innovative service models that support side hustlers and the significance of energy management over time management. The conversation culminates in a lightning round where Joanna shares her insights on success, productivity, and her unique approach to leadership.TakeawaysTeamwork is essential for achieving business success.Founders should keep their dreams wild and real.Building a structured business helps in managing responsibilities.Love and compassion are crucial in leadership.Energy management is more important than time management.Innovative service models can fill gaps for entrepreneurs.Personal growth is a continuous journey for founders.AI can augment human capabilities but cannot replace them.Understanding one's unique value is key to success.True success is living in a state of happiness.Chapters00:00 Introduction and Personal Journey02:41 The Importance of Teamwork and Vision05:26 Building a Business Structure08:18 Finding Your Passion and Responsibility11:21 The Role of Love in Business14:06 Innovative Business Models16:46 Services for Founders and Entrepreneurs19:40 Navigating Side Hustles and Time Management22:24 Creating Efficient Workflows25:26 Final Thoughts and Advice28:05 Budgeting for Success29:26 Integrating AI and Human Collaboration34:36 The Role of Humans in AI38:22 Lessons Learned from Setbacks43:01 Lightning Round: Quick Insights
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Oct 6, 2025 • 39min

How 1 Simple AI Tool Solves the Biggest Problem for Every Sales Team

In this conversation, Kelvin Johnson shares his journey as an entrepreneur and the founding of Brevity Pitch, an AI-powered role play software designed to enhance conversation skills for sales teams. He emphasizes the importance of passion, market validation, and strategic partnerships in building a successful business. Kelvin also discusses the challenges of B2B sales, the significance of business justification, and the lessons learned from his experiences in hiring and leadership.TakeawaysDon't get bitter, get better.A driving passion is essential for entrepreneurs.The reality of entrepreneurship is often different from perceptions.Brevity Pitch helps improve conversation skills for sales teams.Market validation is crucial before launching a product.Sales strategies should focus on building relationships and credibility.Business justification is key in B2B sales.Understanding customer pain points is vital for product development.Hiring the right people is essential for company culture.Resilience is a key trait for successful founders.TakeawaysDon't get bitter, get better.A driving passion is essential for entrepreneurs.The reality of entrepreneurship is often different from perceptions.Brevity Pitch helps improve conversation skills for sales teams.Market validation is crucial before launching a product.Sales strategies should focus on building relationships and credibility.Business justification is key in B2B sales.Understanding customer pain points is vital for product development.Hiring the right people is essential for company culture.Resilience is a key trait for successful founders.

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