Founders Podcast

Ash Lonare
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Nov 10, 2025 • 49min

How to find a startup idea and market it

In this engaging conversation, Patrick Rayes shares his journey as a founder, emphasizing the importance of overcoming hardships, finding the right ideas, and the critical role of a solid business plan. He discusses how to leverage education and experience to identify viable business opportunities, the significance of market research, and effective marketing strategies. The conversation wraps up with quickfire questions that reveal Patrick's insights on productivity, successful traits of founders, and his personal experiences in entrepreneurship.TakeawaysThrough hardships to the stars is a powerful motto.Success teaches us nothing; failures do.The three pillars of a business are ideation, planning, and marketing.Leverage your education and experiences to find ideas.Young founders should utilize university resources for support.Market research is crucial for understanding your audience.Targeting a niche audience can lead to success.A business plan helps convince both yourself and investors.Continuous improvement is essential for business growth.Passion and experience together create a strong foundation for success.Chapters00:00 Introduction and Personal Motto05:46 Finding the Right Idea11:39 Navigating Early Challenges19:50 The Importance of a Business Plan28:52 Refining the Business Plan33:55 The Importance of Market Research40:10 Effective Marketing Strategies45:25 Quickfire Insights and Personal Reflections
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Nov 3, 2025 • 41min

What would you do if you knew you couldn't fail?

In this conversation, Dawn Farrow shares her journey from a traditional career to becoming a successful entrepreneur in the experience economy. She discusses the importance of purpose, the emotional challenges of quitting a stable job, and the unique value that founders bring to their businesses. Dawn emphasizes the need for grit, the balance between hustle and self-care, and the lessons learned from her experiences, including the significance of building a community around a brand. The conversation concludes with a quick-fire round of insights and recommendations for aspiring founders.TakeawaysWhat would you do if you knew you couldn't fail?Quitting can be both emotional and strategic.Finding your purpose is a journey that takes time.You are unique as a founder; leverage that.Hustle is important, but so is self-care.Nobody's coming to save you; take action.You can't rush your purpose; it evolves over time.Building a community is crucial for business success.Grit is the key attribute of a successful founder.Encourage performing arts for developing soft skills. Chapters00:00 The Power of Purpose and Quitting10:38 Finding Your Purpose in the Experience Economy19:26 Building a Business: The Unique Value of the Founder23:28 Balancing Hustle and Self-Care30:08 Lessons Learned and Mistakes Made34:10 Quick Fire Round: Insights and Recommendations
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Oct 27, 2025 • 47min

The Founder's Guide to Employee Engagement

SummaryIn this conversation, John Guaspari discusses the critical role of employee engagement in the success of organizations, particularly for founders. He emphasizes that engagement is not merely about physical presence but about fostering an environment where employees feel empowered and respected. John shares insights on the responsibilities of founders in promoting engagement, the importance of understanding what engagement truly means, and practical strategies to cultivate a culture of respect, trust, and empowerment. He also provides real-world examples of organizations that thrived through high engagement and those that struggled due to low engagement levels. The discussion concludes with a quickfire round where John shares personal insights and recommendations.TakeawaysLeadership is about inspiring others to want to do their best.Employee engagement is crucial for effective teamwork.Founders must take responsibility for fostering engagement.Engagement should lead to tangible business results.High engagement is beneficial if properly understood.Empowerment is key to employee engagement.Respect is foundational for trust and empowerment.Transparency in communication enhances engagement.Engaged employees contribute to business success.Creating a culture of respect is essential for engagement.
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Oct 20, 2025 • 1h

Overcoming Imposter Syndrome - A Founder's Journey

In this episode of the Founders Podcast, Ash interviews Joel Benge, who shares his insights on overcoming imposter syndrome, the importance of effective communication, and the evolution of elevator pitches. Joel discusses the 'blank stare moment' that many founders face and how to transform complex ideas into relatable messages. He emphasizes the need for vulnerability in business and offers strategies for crafting effective messaging, particularly for solopreneurs. The conversation also touches on the challenges of podcasting and the importance of storytelling in conveying value propositions.TakeawaysImposter syndrome is common among founders.Effective communication is key to engaging audiences.Elevator pitches are outdated; focus on meaningful connections.Understanding your audience's needs is crucial for messaging.Vulnerability can build trust and relatability in business.Crafting a compelling story can enhance your pitch.Podcasters face unique challenges in guest acquisition.A strong value proposition should resonate with your target audience.Tenacity is essential for success as a founder.Continuous learning from failures is vital for growth.Chapters00:00 Overcoming Imposter Syndrome02:50 Key Lessons for Founders05:50 The Blank Stare Moment08:58 Transforming Complex Ideas11:57 The Power of Simplified Messaging14:40 The Evolution of Elevator Pitches23:51 Engaging Communication Strategies33:00 The Power of Vulnerability in Business35:59 Crafting Your Elevator Pitch39:10 Messaging Strategies for Tech Founders55:10 Lightning Round: Quickfire Insights
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Oct 13, 2025 • 52min

How to grow a VA business from $0 to $1m

In this episode of the Founders Podcast, Joanna Zhang shares her inspiring journey as a founder, emphasizing the importance of teamwork, personal growth, and the integration of technology in business. She discusses her experiences in building a structured business, balancing passion with reality, and the role of love in her entrepreneurial journey. Joanna also highlights innovative service models that support side hustlers and the significance of energy management over time management. The conversation culminates in a lightning round where Joanna shares her insights on success, productivity, and her unique approach to leadership.TakeawaysTeamwork is essential for achieving business success.Founders should keep their dreams wild and real.Building a structured business helps in managing responsibilities.Love and compassion are crucial in leadership.Energy management is more important than time management.Innovative service models can fill gaps for entrepreneurs.Personal growth is a continuous journey for founders.AI can augment human capabilities but cannot replace them.Understanding one's unique value is key to success.True success is living in a state of happiness.Chapters00:00 Introduction and Personal Journey02:41 The Importance of Teamwork and Vision05:26 Building a Business Structure08:18 Finding Your Passion and Responsibility11:21 The Role of Love in Business14:06 Innovative Business Models16:46 Services for Founders and Entrepreneurs19:40 Navigating Side Hustles and Time Management22:24 Creating Efficient Workflows25:26 Final Thoughts and Advice28:05 Budgeting for Success29:26 Integrating AI and Human Collaboration34:36 The Role of Humans in AI38:22 Lessons Learned from Setbacks43:01 Lightning Round: Quick Insights
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Oct 6, 2025 • 39min

How 1 Simple AI Tool Solves the Biggest Problem for Every Sales Team

In this conversation, Kelvin Johnson shares his journey as an entrepreneur and the founding of Brevity Pitch, an AI-powered role play software designed to enhance conversation skills for sales teams. He emphasizes the importance of passion, market validation, and strategic partnerships in building a successful business. Kelvin also discusses the challenges of B2B sales, the significance of business justification, and the lessons learned from his experiences in hiring and leadership.TakeawaysDon't get bitter, get better.A driving passion is essential for entrepreneurs.The reality of entrepreneurship is often different from perceptions.Brevity Pitch helps improve conversation skills for sales teams.Market validation is crucial before launching a product.Sales strategies should focus on building relationships and credibility.Business justification is key in B2B sales.Understanding customer pain points is vital for product development.Hiring the right people is essential for company culture.Resilience is a key trait for successful founders.TakeawaysDon't get bitter, get better.A driving passion is essential for entrepreneurs.The reality of entrepreneurship is often different from perceptions.Brevity Pitch helps improve conversation skills for sales teams.Market validation is crucial before launching a product.Sales strategies should focus on building relationships and credibility.Business justification is key in B2B sales.Understanding customer pain points is vital for product development.Hiring the right people is essential for company culture.Resilience is a key trait for successful founders.
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Sep 29, 2025 • 32min

How 1 Founder Built a Delivery Service That Grew by 1,000% with Zero Marketing

In this conversation, David Soileau shares the journey of Gopher, a delivery service that aims to revolutionize logistics by providing a platform for quick and accountable deliveries. He discusses the inspiration behind Gopher, the challenges faced during its inception, and the importance of having a trustworthy co-founder. David elaborates on the unique features of Gopher, including its automation and paperwork management, and highlights the significance of market research in navigating competition. He also shares insights on scaling the business, funding strategies, and valuable lessons learned throughout his entrepreneurial journey.TakeawaysCompetition is healthy and domination is immunity.Gopher delivers anything from paper clips to rocket ships.The idea for Gopher originated from a need for convenience.Trust and chemistry are crucial in co-founder relationships.Market research is essential to identify gaps in the industry.Streamlining paperwork can enhance accountability in logistics.Automation can significantly improve delivery processes.The gig economy model helps mitigate operational costs.Gopher has seen significant growth without extensive marketing.Lessons learned include the importance of perseverance and grit.Chapters00:00 Introduction and Inspirational Quotes01:06 Understanding Gopher: The Delivery Solution03:12 The Origin Story of Gopher05:25 The Importance of Co-Founders06:54 Adapting to Market Needs08:49 Navigating Competition and Market Research10:50 Innovative Solutions to Paperwork Challenges16:54 Streamlining the Delivery Process18:24 Scaling Operations and Managing Costs20:44 Business Growth and Revenue Insights23:40 Funding and Future Plans25:25 Lessons Learned and Advice for Entrepreneurs26:35 Lightning Round: Quick Insights
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Sep 22, 2025 • 39min

Why Software Businesses Make 10x More Than Traditional Ones (And How You Can Too)

In this conversation, Vince Perri shares his entrepreneurial journey, emphasizing the importance of mindset, value over revenue, and the challenges of scaling a business. He discusses the significance of recurring revenue, effective lead generation strategies, and the necessity of financial management through the Profit First model. Vince also reflects on decision-making processes and the mindset shifts that have contributed to his success. The conversation concludes with a lightning round of quick-fire questions, revealing personal insights and future aspirations.TakeawaysRich people spend money to buy back their time.Focus on value over revenue for long-term success.Recurring revenue models significantly increase business valuation.Hiring should be strategic, not just filling positions.Mindset shifts from fear to courage are crucial for entrepreneurs.Self-awareness is key to successful decision-making.Profit First model helps in financial management.Planning for life after selling a business is essential.Lead generation can be done through social media and personal networks.Building a business with systems in place increases its value.Chapters00:00 Introduction and Motivational Quotes03:07 Value Over Revenue: A New Perspective06:02 The Entrepreneurial Journey: Influences and Experiences12:00 Scaling Challenges and Lessons Learned16:50 Lead Generation Strategies for Entrepreneurs20:52 Lead Generation and Client Qualification22:33 Financial Strategies for New Entrepreneurs24:56 Lessons Learned from Business Setbacks31:52 Preparing for Business Exit36:21 The Value of Recurring Revenue in Business
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Sep 15, 2025 • 40min

The Power of Dreaming in Business

In this conversation, Jason VanDevere shares his journey from leaving his family's car dealership to pursuing his passion for entrepreneurship. He discusses the importance of dreaming, finding the right customers, and the challenges of running an e-commerce business. Jason emphasizes the value of mentorship and the lessons learned from his experiences, including the significance of viewing one's email list as an asset. He also shares insights on helping other founders and the strategies for new entrepreneurs looking to start their own businesses.TakeawaysPursuing dreams often feels crazy but is essential for success.Finding your passion is crucial for fulfillment in business.Influencer marketing can be a powerful tool for gaining initial customers.Understanding your target market is key to product development.Dreaming helps unlock purpose and direction in life.Mentorship can significantly shorten the learning curve for entrepreneurs.Your business should serve your desired lifestyle, not the other way around.Paid advertising can be challenging but necessary for growth.Building an email list is a valuable asset for any business.Embrace challenges as opportunities for growth and learning.Chapters00:00 Introduction and Inspiration03:11 The Journey of Leaving Family Business06:03 Finding the First Customers08:59 Growth and Expansion of Business11:56 The Importance of Dreaming15:01 Helping Other Founders17:56 Lessons Learned and Mistakes20:45 Strategies for New Entrepreneurs23:45 Marketing Strategies and E-commerce Challenges26:52 Future Aspirations and Digital Products29:48 Final Thoughts and Advice
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Sep 8, 2025 • 53min

Unlocking Business Growth: Strategies for Founders

In this engaging conversation, Jeremy Shapiro shares insights from his journey as an entrepreneur and author of the Business Growth Playbook. He emphasizes the importance of taking action, breaking tasks into manageable steps, and the transition from traditional business models to SaaS. The discussion covers strategies for gaining customer attention, understanding market needs, and maximizing existing customer relationships. Jeremy highlights the significance of resilience in entrepreneurship and offers practical advice for founders looking to grow their businesses in 2025 and beyond.

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