Why Affiliate Marketing is Not For Your Startup?

Summary

In this conversation, Nicky Senyard shares her journey as an entrepreneur and the founding of Fintel Connect, a company focused on digital acquisition in the financial sector. She emphasizes the importance of problem-solving, understanding market needs, and the role of affiliate marketing in scaling businesses. Nicky discusses the evolution of her career, the challenges faced in the fintech landscape, and the future of performance marketing, particularly in light of emerging technologies like AI. She also provides valuable insights for founders on selecting affiliates and avoiding common pitfalls in affiliate programs, while reflecting on her personal growth and lessons learned throughout her entrepreneurial journey.

Chapters

00:00 Introduction and Inspirational Quotes

01:34 The Journey of Problem Solving

03:25 Understanding Fintel Connect

05:02 Nicky's Entrepreneurial Journey

08:26 Market Research and Client Acquisition

09:25 Fintel Connect's Unique Approach

11:49 The Future of Performance Marketing in FinTech

18:46 The Role of AI in Marketing

20:01 Selecting the Right Affiliate Partners

21:52 Building Brand Value and Halo Effect

23:01 Operationalizing Ideas for Success

24:31 Common Pitfalls in Affiliate Programs

27:13 Lessons Learned from Experience

32:21 Quickfire Questions and Insights