

Retail Gets Real
National Retail Federation
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Episodes
Mentioned books

Apr 20, 2021 • 30min
216. Sustainability: How retailers can make a lasting impact and get the consumer on-board
As many around the country celebrate Earth Day this week, it's a good time to think about sustainability and how businesses can make a difference. NRF Vice President of Corporate Social Responsibility and Sustainability, Scot Case discusses what makes a sustainable brand and what retailers can do to ensure progress and communicate transparently with consumers. Learn more at retailgetsreal.com.

Apr 13, 2021 • 26min
215. How Ministry of Supply is reinventing business attire for the modern world
Many of us who work in corporate environments haven't touched our business attire in a year. As we work from home, stretchy pants have become the new business casual. Today's guest is Brian Kennedy, Vice President of Operations at Ministry of Supply, an apparel brand that specializes in reengineering business attire for the modern professional. We talk with Brian about how Ministry of Supply shifted gears during the pandemic, what the last year has been like for business, and what's ahead for the cutting-edge brand. Learn more at retailgetsreal.com.

Apr 6, 2021 • 31min
214. Beyond buy now, pay later with Klarna CEO Sebastian Siemiatkowski
The past several months have been a whirlwind of growth and change for the retail industry, including in how people pay for things. Today we’re talking about buy now, pay later with Sebastian Siemiatkowski, CEO and co-founder of Klarna, which partners with thousands of retailers in the United States and across the globe to offer new payment options. He offers his unique take on the retail landscape and what he's seeing for the future of retail. Learn more at retailgetsreal.com.

Mar 30, 2021 • 23min
213. 2021 Easter Insights
NRF's annual consumer survey for Easter showed Americans would drop $21.6 billion during Easter this year. As we examine the data and take a closer look at what's driving holiday spending and the consumers' pulse, progress continues on vaccinating millions across the country. Katherine Cullen, NRF Senior Director of Industry & Consumer Insights, shares what we need to know about the upcoming holiday. Learn more at retailgetsreal.com.

Mar 23, 2021 • 30min
#212 Workplace Trends in a Remote Work World
Susan Reda and Jill Dvorak from NRF's Content and Retail Strategies team discuss the retail trends popping up around remote work, including how retailers keep their teams engaged and how leadership is taking on diversity, equity, and inclusion. Learn more at retailgetsreal.com.

Mar 16, 2021 • 27min
#211 How the Mall of America is reimagining the mall experience
As we've seen over the past several years, the retailers that adapt and evolve with consumer behavior have thrived, even in challenging times. But what about the mall? Jill Renslow, Executive Vice President of Business Development and Marketing at Mall of America, shares her perspective on how the mall was faring during a pandemic and what the future holds for both the Mall of America and malls across the country. Learn more at retailgetsreal.com.

Mar 9, 2021 • 26min
#210 Forecasting Retail Sales for 2021
The National Retail Federation recently published its annual retail sales forecast for 2021, projecting that retail sales will grow between 6.5 and 8.2 percent, to more than $4.3 trillion in 2021. In this episode, NRF’s Chief Economist, Jack Kleinhenz, shares what goes into the forecasting process and what is likely to impact consumer spending this year. Learn more at retailgetsreal.com.

Mar 2, 2021 • 30min
#209 How Best Buy brings everyone in on diversity and inclusion
Best Buy Chief Inclusion, Diversity, and Talent Officer Mark Irvin is working hard to build and maintain an inclusive work environment for the 125,000 employees that work at Best Buy. In this episode, he talks about his path to the role and the retailer's approach to attracting, retaining, and growing a diverse talent pool. Learn more at retailgetsreal.com.

Feb 23, 2021 • 29min
#208 Hella Cocktail Co. leans into values to grow
While most people aren't crowding the bar these days, Jomaree Pinkard knows that the pandemic doesn't have to stop you from savoring a delicious cocktail. He is the CEO and Co-Founder of Hella Cocktail Co., which makes cocktail mixers and bitters that are sold online and through partner retail stores across the United States, and even offered on Delta Airlines flights. Prior to the pandemic at least half of Hella Cocktail’s business came from the foodservice and hospitality industry. Leaning into the values of their company helped them focus on where to grow the company in a sustainable way. Learn more at retailgetsreal.com.

Feb 16, 2021 • 27min
#207 How Unsun Cosmetics is Making Sunscreen that Works for all Skin Tones
After being frustrated that most sunscreens leave a white residue behind, today's guest set out to create a better option, especially for people of color. Katonya Breaux is the founder of Unsun Cosmetics, which makes clean mineral sunscreen that blends into any skin tone. And it's also one of the businesses selected for the NRF Foundation and Qurate Retail Group's Small Business Spotlight, which features entrepreneurs of diverse backgrounds across the HSN, QVC, and Zulily platforms. She shares her founding story, and how her business has managed to thrive during the pandemic. Learn more at retailgetsreal.com.