

Retail Gets Real
National Retail Federation
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Episodes
Mentioned books

Jun 29, 2021 • 23min
226. Crafting the future of physical retail experiences with The Lion’esque Group
We hear so much about the death of physical retail, but are the reports of retail’s death greatly exaggerated? We’re talking about the future of physical retail with Melissa Gonzalez, CEO of The Lionesque Group, and a principal at MG2. The Lionesque Group specializes in strategy and retail design. We'll find out what trends Melissa is watching as she works with leading retailers across the country to create fresh and engaging customer experiences. Learn more at retailgetsreal.com.

Jun 22, 2021 • 28min
225. How brands are leveraging TikTok for community engagement
With more than 689 million users across the world, TikTok has emerged as a social media app that brands and consumers can’t ignore. Our guest today is Matt Cleary, TikTok's Vertical Director for Retail and Restaurants. We're going to ask him to share how retailers are using TikTok, what works for brands, and how consumers are engaging with the platform. Learn more at retailgetsreal.com.

Jun 15, 2021 • 31min
224. Adapting to the “Out Here” lifestyle with Rob Mills of Tractor Supply Company
Rob Mills, Exec VP/Chief Technology & Strategy Officer at Tractor Supply Company on retail acceleration, family and what’s next for Tractor Supply Company. Learn more at retailgetsreal.com.

Jun 8, 2021 • 30min
223. The post-pandemic world: Consumer behavior and how retailers are responding
Jason “Retailgeek” Goldberg is the Chief Commerce Strategy Officer at Publicis Group and has been a go-to retail expert for industry leaders for years. He is consistently one of our top-rated speakers at NRF events, not to mention the host of his own podcast on eCommerce, the Jason & Scot Show. Jason will be speaking at our upcoming NRF Retail Converge event in June. In this episode, we discuss the hottest things happening in retail today. Learn more at retailgetsreal.com.

Jun 1, 2021 • 30min
222. How Best Buy emphasizes inclusive leadership
As we head towards NRF’s newest event, NRF Retail Converge, we’re highlighting a few speakers you’ll hear from at the event. Mark Irvin, Best Buy’s Chief Inclusion, Diversity, and Talent Officer, joined Retail Gets Real earlier this year for a conversation. Originally released March 2, 2021. Best Buy’s Mark Irvin, is working hard to build and maintain an inclusive work environment for the 125,000 employees that work at Best Buy. In this episode, he talks about his path to the role and the retailer's approach to attracting, retaining, and growing a diverse talent pool. Learn more at retailgetsreal.com.

May 25, 2021 • 26min
221. What to expect from NRF’s newest virtual event: NRF Retail Converge
This summer, NRF is putting on a whole new virtual event, one that brings together the entire retail community to hear from leaders and experts about where the industry is today and where it’s headed in the future. NRF Retail Converge will run from June 21st through the 25th. Today, we sit down with Martine Reardon, CMO and EVP of Content and Membership at NRF, to discuss how the show is coming together and why we're so excited about it. Learn more at retailgetsreal.com.

May 18, 2021 • 24min
220. Supporting fair trade & artisanal creators with Ten Thousand Villages
When Ten Thousand Villages opened its doors in 1946, it was a fair trade pioneer, offering ethically-sourced, handmade products, crafted by artisans from developing countries. In today's episode, we're speaking with their CEO, Gordon Zook, about how the organization continues its mission, helping to positively impact the life and community of its makers and villages around the world, even as consumers and the world of retail evolve. Learn more at retailgetsreal.com.

May 11, 2021 • 28min
219. How the classic Levi’s brand stays modern
A great pair of jeans never goes out of style. That fact is one of the many reasons why Levi Strauss & Co. has led the way for over a century. Today's guest is Marc Rosen, President of Levi Strauss Americas. We'll talk to Marc about Levi's digital strategy and how the brand is appealing to a whole new generation of consumers. Learn more at retailgetsreal.com.

May 4, 2021 • 26min
218. How veteran-owned small business Teak & Twine makes gifting easy & accessible
Torrance Hart is the founder of Teak & Twine, a small business making it easy to send thoughtfully curated gifts to just about anyone. A veteran-owned business, Teak & Twine is one of the featured businesses in NRF Foundation and Qurate Retail Group’s Small Business Spotlight. Torrance talks about growing Teak & Twine and how uplifting other brands. Learn more at retailgetsreal.com.

Apr 27, 2021 • 28min
217. Creating a gender-fluid retail experience with The Phluid Project
Today's guest, Rob Smith, is on a mission to challenge boundaries with humanity. That’s the overarching goal of The Phluid Project, a gender-free fashion brand that works to foster community and acceptance in the industry. Smith, The Phluid Project's founder and CEO, discusses his inspirations for building the company, its purpose-driven evolution, and what the future holds for himself, his brand, and the retail world he aims to transform. Learn more at retailgetsreal.com.