
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

Jan 19, 2021 • 21min
#203 How values-driven companies are setting themselves apart
As social responsibility and sustainability grows in importance for consumers, people are looking for a meaningful connection to the brands they support. In this episode, Ron Kinghorn, PwC’s US Consumer Markets Advisory Leader, discusses ESG investing and how ESG can be used as a core competitive differentiator. Learn more at retailgetsreal.com.

Jan 11, 2021 • 27min
#202 NRF 2021: Retail’s Big Show—Chapter One Preview
NRF’s virtual event, NRF 2021 Retail's Big Show—Chapter One, starts January 12. NRF's Vice President of Content and Retail Strategy, Jill Dvorak chats with the team about what we're hearing from retail leaders across the country and why this is going to be a Big Show like no one has ever seen before. Learn more at retailgetsreal.com.

Jan 5, 2021 • 30min
#201 Retail trends to watch in 2021
NRF’s Susan Reda discusses which trends coming out of 2020 will gain momentum in 2021 and what the year ahead holds for retail. Learn more at retailgetsreal.com.

Dec 22, 2020 • 25min
#200 The state of the retail industry heading into 2021
The retail industry was challenged from every direction in 2020, but retail is resilient. National Retail Federation President and CEO Matthew Shay discusses what shaped the industry this past year and looks ahead at the challenges and the opportunities for retail going forward. Learn more at retailgetsreal.com.

Dec 15, 2020 • 32min
#199 How Suitsupply is Reinventing the Shopper Journey
As the world of retail is transforming at a rate faster than we've ever seen, the National Retail Federation's virtual event, NRF 2021 Retail's Big Show Chapter 1, will provide the talks, tech, and talent of tomorrow to propel the retail industry forward. This year, COVID-19 taught us that the customer experience of the future requires connection, personalization, and most importantly, safety. Suitsupply Founder and CEO Fokke de Jong is speaking at NRF 2021 about reinventing the shopper journey to meet customers where and how they want to shop, and he joins this episode to offer a preview of their new in-store safe shopping and virtual pre-shopping options. Learn more at retailgetsreal.com.

Dec 8, 2020 • 33min
#198 The Future of the Digitized Consumer
The National Retail Federation's flagship event is going virtual this year. At NRF 2021, Retail's Big Show Chapter One, innovative brands big and small will come together — virtually — to celebrate the best in retail and move forward with focus. Mitch Joel is an expert in reimagining what's next. This January at NRF 2021, he'll be discussing the growth of e-commerce and what lies ahead for the fully digitized consumer. Mitch is an entrepreneur, author, digital expert, and the founder of Six Pixels Group, an advisory, investing, and content company focused on brands and commerce. He's been named one of the top 100 marketers in the world and was awarded the highly prestigious Canada's Top 40 Under 40 award. He joins the Retail Gets Real podcast to share a glimpse into his Big Show session and talk about how retailers are rethinking many commonly-held beliefs about what works in commerce today. Learn more at retailgetsreal.com.

Dec 1, 2020 • 20min
#197 How retailers are utilizing cloud technology to accelerate innovation and cut costs
Tom Litchford, Head of Worldwide Retail at Amazon Web Services, joins us to talk about why the cloud is a strategic investment that helps retailers innovate, recover revenue, and cut costs while protecting themselves from future unexpected events and disruptions. Learn more at retailgetsreal.com.

Nov 24, 2020 • 35min
#196 How 1-800-Flowers.com, Inc. is helping consumers connect & celebrate this holiday season
As the holiday season arrives, how will this year's unique circumstances impact business? To help us answer that question, we sat down with Steven Lightman, Group President, Gourmet Foods & Gift Baskets at 1-800-FLOWERS.COM, INC. He shares his insight on how consumer behaviors are shifting this year and how the retailer is expanding its digital and mobile footprint to ensure consumers have the goods they need in time for the holidays. Learn more at retailgetsreal.com.

Nov 17, 2020 • 26min
#195 How Veggie Grill Became a Vegan Empire
We are months into the COVID-19 pandemic at this point, and people everywhere are forming new habits—some healthy, some not so much. Consumers continue to look for ways to improve their diet, seeking out alternatives to meat and dairy as a way to complement a healthy and balanced lifestyle. T.K. Pillan is a health and wellness enthusiast on a mission to encourage plant-based eating whenever possible. He founded Veggie Grill, a vegan restaurant chain that makes plant-based eating delicious and accessible while contributing to a healthier and kinder future for the planet. T.K. joins Retail Gets Real to discuss consumer demand for sustainable plant-based dining options and how he's building a healthy food empire. Learn more at retailgetsreal.com.

Nov 10, 2020 • 32min
#194 Kroger’s Commitment to End Food Insecurity by 2025
While 40% of the food produced in the United States is thrown away, one in eight Americans struggle with hunger. Kroger is hoping to close this gap with the Zero Hunger Zero Waste initiative, leveraging community engagement, customer education, and other operations. This initiative marks a commitment from Kroger to end hunger in our communities and eliminate waste across the company by 2025. Keith Dailey, Group Vice President of Corporate Affairs at The Kroger Co., joins us to discuss how Kroger is supporting individuals and families experiencing food insecurity and how it's restructuring the narrative around food waste. Learn more at retailgetsreal.com.